Wishlist by Square vs Wishlist Gurufor Shopify (2026)
Wishlist by Square and Wishlist Guru both aim to enhance the shopping experience on Shopify stores by enabling customers to save favorite products for later purchase. Wishlist by Square emphasizes simplicity and ease of use, boasting a one-click setup and automatic functionality, targeting merchants who want a quick and straightforward solution. It focuses on core wishlist functionality and basic analytics, making it ideal for smaller stores or those new to wishlist apps. Wishlist Guru, conversely, positions itself as a more feature-rich and customizable option, prioritizing multi-language support and advanced features like variant-specific wishlists and enhanced analytics. It aims at merchants with international audiences, B2B needs, or those seeking deeper customization options for their wishlists.
At a Glance
Wishlist by Square
11 reviews
Wishlist Guru
59 reviews
Detailed Overview
Wishlist by Square
Boost sales with Wishlist features - let shoppers save favorites in a personal wish list
Key Features
- Let shoppers save products for later with a one-click Wishlist button
- Works without customer accounts — saves and tracks products automatically
- Customers manage saved items and add to cart from the Wishlist page
- Customize text, colors, icons, and placement to match your brand store
- Track saved products, Wishlist value, and shopper interest with insights
Wishlist Guru
Easy to setup, Multi-Wishlist app with MultiLanguage Support enhancing user engagement & conversion
Key Features
- Easy to install, Full support provided to users, 2 mins configuration process
- Easily add Wishlist buttons to all pages, including product, collection pages
- Multi-Language UI/UX and Emails, Highly Customizable, Filter App compatibility
- Variant ID based Wishlist for Guests and users, Share Wishlist options etc
- Analytics, Reports, Drawer Mode, Email reminders, User consent for emails
Feature Comparison
| Rating | 5/5 | 4.9/5 |
Rating Wishlist by Square5/5 Wishlist Guru4.9/5 | ||
| Reviews | 11 | 59 |
Reviews Wishlist by Square11 Wishlist Guru59 | ||
| Language Support | 15 Languages | Multi-Language UI/UX and Emails, specific languages listed |
Language Support Wishlist by Square15 Languages Wishlist GuruMulti-Language UI/UX and Emails, specific languages listed | ||
| Customization | Customize text, colors, icons, and placement | Highly Customizable |
Customization Wishlist by SquareCustomize text, colors, icons, and placement Wishlist GuruHighly Customizable | ||
| Analytics | Track saved products, Wishlist value, and shopper interest | Analytics, Reports |
Analytics Wishlist by SquareTrack saved products, Wishlist value, and shopper interest Wishlist GuruAnalytics, Reports | ||
| Setup | Works out of the box | Easy to install, 2 mins configuration process |
Setup Wishlist by SquareWorks out of the box Wishlist GuruEasy to install, 2 mins configuration process | ||
| Account Requirement | Works without customer accounts | Variant ID based Wishlist for Guests and users |
Account Requirement Wishlist by SquareWorks without customer accounts Wishlist GuruVariant ID based Wishlist for Guests and users | ||
| Email Marketing | Not mentioned | Multi Language Emails, User consent for emails |
Email Marketing Wishlist by SquareNot mentioned Wishlist GuruMulti Language Emails, User consent for emails | ||
Our Verdict
For merchants seeking a simple, plug-and-play wishlist solution with broad language support and basic analytics, Wishlist by Square is a strong contender. Its minimal setup and automatic functionality offer immediate value. However, businesses operating in specific multilingual markets or requiring advanced features like variant-specific wishlists, comprehensive reporting, and email marketing integration should strongly consider Wishlist Guru. The higher number of reviews also suggests wider adoption and a more established user base, offering more confidence in the app's reliability and support, despite the slightly lower rating.
Common Questions
Which app is easier to set up?
Wishlist by Square is likely easier to set up, as it claims to work "out of the box" and requires no customer accounts. Wishlist Guru requires a 2-minute configuration process.
Which app is better for international stores?
While both support multiple languages, Wishlist Guru seems more geared towards specifically supporting stores needing to serve customers in diverse linguistic markets with both UI and email support.
Which app offers more in-depth analytics?
Wishlist Guru appears to offer more comprehensive analytics and reporting features compared to Wishlist by Square, which provides basic insights.
Which app is better suited for B2B stores?
Wishlist Guru explicitly mentions offering advanced features for B2B stores, which are not highlighted by Wishlist by Square.
If I only need basic wishlist functionality, which app should I choose?
Wishlist by Square is the better choice if you only require fundamental wishlist capabilities and a simple setup.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store