WA Wishlist vs Wishlist by Squarefor Shopify (2026)
WA Wishlist and Wishlist by Square both aim to boost sales by enabling customers to save favorite items. However, they present significantly different profiles. WA Wishlist emphasizes customization and the ability to cater to both unregistered guests and logged-in users, offering multiple wishlists for the latter and tracking popular wishlist items. Wishlist by Square, on the other hand, focuses on ease of use and immediate implementation with a one-click wishlist button that works without customer accounts. It also provides built-in analytics to understand shopper intent. The crucial difference lies in the user experience and the level of effort required from the merchant. WA Wishlist positions itself as highly customizable, suggesting it may require more technical expertise to set up and tailor to specific needs. Wishlist by Square prioritizes a seamless, out-of-the-box experience, making it attractive to merchants seeking a quick and easy solution. The absence of reviews for WA Wishlist, compared to the positive reviews of Wishlist by Square, is also a significant point of differentiation.
At a Glance
WA Wishlist
0 reviews
Wishlist by Square
11 reviews
Detailed Overview
WA Wishlist
Encourage purchases with WA Wishlist, allowing customers to save their favorite items.
Key Features
- Allow guests to have a wishlist.
- Allow logged users to have multiple wishlists.
- Keep track of most added products to wishlists.
- Disable guests wishlists or multiple wishlists features if desired.
- Fully customizable theme.
Wishlist by Square
Boost sales with Wishlist features - let shoppers save favorites in a personal wish list
Key Features
- Let shoppers save products for later with a one-click Wishlist button
- Works without customer accounts — saves and tracks products automatically
- Customers manage saved items and add to cart from the Wishlist page
- Customize text, colors, icons, and placement to match your brand store
- Track saved products, Wishlist value, and shopper interest with insights
Feature Comparison
| Rating | 0/5 | 5/5 |
Rating WA Wishlist0/5 Wishlist by Square5/5 | ||
| Reviews | 0 | 11 |
Reviews WA Wishlist0 Wishlist by Square11 | ||
| Account Required for Wishlist | Optional (Guests Allowed) | Not Required |
Account Required for Wishlist WA WishlistOptional (Guests Allowed) Wishlist by SquareNot Required | ||
| Customization | Fully Customizable | Flexible Design Settings |
Customization WA WishlistFully Customizable Wishlist by SquareFlexible Design Settings | ||
| Ease of Use | Potentially Complex (Customization Focused) | Easy (Out-of-the-Box) |
Ease of Use WA WishlistPotentially Complex (Customization Focused) Wishlist by SquareEasy (Out-of-the-Box) | ||
| Tracking | Tracks Most Added Products | Tracks Saved Products, Wishlist Value, Shopper Interest |
Tracking WA WishlistTracks Most Added Products Wishlist by SquareTracks Saved Products, Wishlist Value, Shopper Interest | ||
| Multi-Wishlists | Yes, for Logged-In Users | No |
Multi-Wishlists WA WishlistYes, for Logged-In Users Wishlist by SquareNo | ||
| Languages | Not Specified | 15 Languages |
Languages WA WishlistNot Specified Wishlist by Square15 Languages | ||
| Value Proposition | Customizable wishlist with guest access | Easy-to-use wishlist with built-in analytics |
Value Proposition WA WishlistCustomizable wishlist with guest access Wishlist by SquareEasy-to-use wishlist with built-in analytics | ||
Our Verdict
For merchants prioritizing simplicity and a quick setup with built-in analytics and multi-language support, Wishlist by Square is the clear choice. The existing positive reviews offer further confidence. WA Wishlist might appeal to merchants with specific customization needs and the technical expertise to implement them. However, the lack of reviews and the potentially steeper learning curve make it a riskier option.
Therefore, unless a merchant has very specific wishlist requirements that Wishlist by Square cannot fulfill and they are comfortable with potential configuration challenges, Wishlist by Square is the recommended option. The established rating and reviews provide a much greater level of confidence in its functionality and ease of use.
Common Questions
Does either app require customers to create an account to use the wishlist?
Wishlist by Square does not require customer accounts. WA Wishlist allows guest users to have wishlists, but logged-in users can manage multiple wishlists.
Which app offers more detailed analytics?
Wishlist by Square tracks saved products, wishlist value, and shopper interest. WA Wishlist only tracks the most added products. Wishlist by Square appears to offer a more comprehensive analytics suite.
Which app is easier to set up?
Wishlist by Square is designed for easy, out-of-the-box setup with a one-click wishlist button. WA Wishlist, with its emphasis on customization, likely requires more configuration effort.
Which app is better for a store that caters to international customers?
Wishlist by Square supports 15 languages, making it a better choice for stores with a global customer base. WA Wishlist doesn't specify language support.
Is WA Wishlist abandoned?
The 0/5 rating and 0 reviews, combined with a fully customizable feature set, may suggest that WA Wishlist is either very new or potentially unmaintained. More caution should be exercised before using WA Wishlist.
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