Smart Wishlist APP vs Wishlist by Squarefor Shopify (2026)
Smart Wishlist APP and Wishlist by Square both aim to provide wishlist functionality for Shopify stores, but they differ significantly in their execution and appeal. Smart Wishlist APP focuses heavily on UI customization, offering merchants control over button appearance and text. However, its lack of reviews and a basic description raise concerns about its reliability and functionality. The description highlights customization options for both logged-in and guest users, which could be attractive for stores prioritizing guest access. Wishlist by Square, on the other hand, emphasizes ease of use and built-in analytics. Its high rating and positive reviews suggest a more polished and reliable experience, offering features like automatic wishlist saving and tracking of shopper activity and wishlist value. Wishlist by Square positions itself as a tool to boost sales by letting shoppers save favorite products, offering a comprehensive suite of features that extend beyond basic wishlist functionality. This includes customer activity tracking, wishlist value analysis, and multi-language support, indicating a focus on providing actionable insights and a seamless user experience. Smart Wishlist APP, conversely, is positioned more narrowly around UI customization, implying a potential benefit for merchants who want precise control over their store's aesthetics but are comfortable with a potentially less polished initial experience. Given the information available, Wishlist by Square appears to be the stronger contender for merchants seeking a reliable and feature-rich solution.
At a Glance
Smart Wishlist APP
0 reviews
Wishlist by Square
11 reviews
Detailed Overview
Smart Wishlist APP
This app is adding products to our wishlist.
Key Features
- Customization in UI
- Enable/disable UI
- Wishlist
Wishlist by Square
Boost sales with Wishlist features - let shoppers save favorites in a personal wish list
Key Features
- Let shoppers save products for later with a one-click Wishlist button
- Works without customer accounts — saves and tracks products automatically
- Customers manage saved items and add to cart from the Wishlist page
- Customize text, colors, icons, and placement to match your brand store
- Track saved products, Wishlist value, and shopper interest with insights
Feature Comparison
| Rating | 0/5 | 5/5 |
Rating Smart Wishlist APP0/5 Wishlist by Square5/5 | ||
| Reviews | 0 | 11 |
Reviews Smart Wishlist APP0 Wishlist by Square11 | ||
| Key Feature: Customization | Extensive UI Customization | Customizable Text, Colors, Icons |
Key Feature: Customization Smart Wishlist APPExtensive UI Customization Wishlist by SquareCustomizable Text, Colors, Icons | ||
| Key Feature: Analytics | None explicitly mentioned | Track saved products, Wishlist value, shopper interest |
Key Feature: Analytics Smart Wishlist APPNone explicitly mentioned Wishlist by SquareTrack saved products, Wishlist value, shopper interest | ||
| Customer Accounts Required | Supports Guest Users | Works without customer accounts |
Customer Accounts Required Smart Wishlist APPSupports Guest Users Wishlist by SquareWorks without customer accounts | ||
| Ease of Use | Potentially requires more setup for appearance | Works out of the box |
Ease of Use Smart Wishlist APPPotentially requires more setup for appearance Wishlist by SquareWorks out of the box | ||
| Target Merchant Type | Merchants prioritizing UI control, accepting potential risks | Merchants seeking a reliable, data-driven solution |
Target Merchant Type Smart Wishlist APPMerchants prioritizing UI control, accepting potential risks Wishlist by SquareMerchants seeking a reliable, data-driven solution | ||
| Value Proposition | Highly customizable UI | Easy setup, automatic saving, insightful analytics |
Value Proposition Smart Wishlist APPHighly customizable UI Wishlist by SquareEasy setup, automatic saving, insightful analytics | ||
Our Verdict
Wishlist by Square is the stronger recommendation for most Shopify merchants in 2026. Its positive reviews, comprehensive feature set, and emphasis on ease of use make it a more reliable and valuable choice. The built-in analytics offer valuable insights into customer behavior and wishlist value, contributing to data-driven decision-making for sales optimization.
Smart Wishlist APP might be suitable only for merchants who place an exceptionally high value on granular UI customization and are willing to take a risk on an app with no reviews. This app requires a greater appetite for potential troubleshooting and a strong vision for the desired UI. For the vast majority of merchants, Wishlist by Square's reliability and feature set provide a superior and less risky solution.
Common Questions
Which app is easier to set up and use?
Wishlist by Square is designed to work 'out of the box,' suggesting a simpler setup process compared to Smart Wishlist APP, which requires customization of the UI.
Which app provides more data insights about wishlist usage?
Wishlist by Square explicitly mentions tracking saved products, wishlist value, and shopper interest, offering more data insights than Smart Wishlist APP.
Which app offers greater control over the wishlist button's appearance?
Smart Wishlist APP's description focuses heavily on UI customization, implying it provides more granular control over the button's appearance compared to Wishlist by Square.
Which app is more reliable based on user feedback?
Wishlist by Square has a 5/5 rating with 11 reviews, indicating higher reliability compared to Smart Wishlist APP, which has no reviews.
Does Smart Wishlist APP require customer accounts to use the wishlist?
No, Smart Wishlist APP supports both logged-in and guest users for wishlist functionality. Wishlist by Square also indicates that it works without customer accounts.
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