In 2026, Shopify merchants choosing between Next Level Wishlist and Wishlist by Square face a stark contrast. Next Level Wishlist boasts a feature-rich offering, including a REST API and JavaScript API for advanced customization, email notifications for low stock, and sharing capabilities. However, it's launching without any user reviews, making it a risky choice. Wishlist by Square, on the other hand, provides a user-friendly, well-reviewed experience focused on simplicity and ease of use. Wishlist by Square prioritizes seamless integration and immediate value. Features like one-click wishlist saving and automatic tracking without customer accounts appeal to merchants seeking a plug-and-play solution. Its customizable design options and multilingual support cater to a broader audience. Conversely, Next Level Wishlist's emphasis on advanced customization and API access suggests a target audience of technically proficient merchants willing to invest time in tailoring the app to their specific needs. The email reminders for low-stock items, available only in Next Level Wishlist, can be an important differentiator for some.
0 reviews
11 reviews
Elevate sales with Wishlist App. Helps engagement by personalized curation and seamless sharing.
Boost sales with Wishlist features - let shoppers save favorites in a personal wish list
| Rating | 0/5 | 5/5 |
Rating Next Level Wishlist0/5 Wishlist by Square5/5 | ||
| Reviews | 0 | 11 |
Reviews Next Level Wishlist0 Wishlist by Square11 | ||
| Customization | REST API & JavaScript API | Customize text, colors, icons |
Customization Next Level WishlistREST API & JavaScript API Wishlist by SquareCustomize text, colors, icons | ||
| Account Requirement | No login required for wishlist use | Works without customer accounts |
Account Requirement Next Level WishlistNo login required for wishlist use Wishlist by SquareWorks without customer accounts | ||
| Stock Notifications | Email reminders for low stock | None |
Stock Notifications Next Level WishlistEmail reminders for low stock Wishlist by SquareNone | ||
| Setup | Automated setup for popular themes | Works out of the box |
Setup Next Level WishlistAutomated setup for popular themes Wishlist by SquareWorks out of the box | ||
| Sharing | Share via email and social media | Not Specified |
Sharing Next Level WishlistShare via email and social media Wishlist by SquareNot Specified | ||
| Insights/Tracking | Monitors products, customers, interactions | Track saved products, wishlist value, shopper interest |
Insights/Tracking Next Level WishlistMonitors products, customers, interactions Wishlist by SquareTrack saved products, wishlist value, shopper interest | ||
For most Shopify merchants in 2026, Wishlist by Square is the safer and more practical choice. Its positive reviews, ease of use, and immediate value proposition outweigh the potential benefits of Next Level Wishlist's advanced customization options, especially given its lack of initial user feedback. Merchants prioritizing a simple, effective wishlist solution with minimal setup and a proven track record should opt for Wishlist by Square.
However, Next Level Wishlist could be a compelling option for merchants with specific customization needs, development resources, and a willingness to take a risk on a new app. The REST API and JavaScript API offer unparalleled flexibility for tailoring the wishlist experience to their brand. If stock notifications are critical, Next Level Wishlist is currently the only option of the two. It will be prudent to monitor reviews and user feedback as they appear.
Wishlist by Square likely offers a simpler setup experience given its 'works out of the box' claim. Next Level Wishlist offers automated setup for popular themes, but may require more manual configuration for others.
Next Level Wishlist, with its REST API and JavaScript API, offers significantly more advanced customization capabilities compared to Wishlist by Square's basic text, color, and icon adjustments.
Both apps function without requiring customers to create accounts. They save wishlist items automatically.
Only Next Level Wishlist provides email notifications for wishlisted items when they have low stock.
While both apps offer insights, Next Level Wishlist *claims* to monitor a broader range of interactions, though without user reviews, it is hard to know how useful that data is.
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