Mst: Wishlist + Marketing flow vs Wishlist by Squarefor Shopify (2026)
Mst: Wishlist + Marketing flow and Wishlist by Square both offer wishlist functionality for Shopify stores, but cater to different merchant needs and technical expertise levels. Mst: Wishlist + Marketing flow positions itself as a feature-rich and highly customizable solution with a focus on marketing integration. Its strength lies in its advanced features like multiple wishlists, guest wishlists, price drop alerts, extensive customization options through liquid templates, and API support, targeting merchants who want granular control and advanced marketing capabilities. On the other hand, Wishlist by Square emphasizes ease of use and seamless integration, working "out of the box" and focusing on simplicity for both merchants and customers. It prioritizes quick setup, account-less wishlists, and basic tracking for insights. Wishlist by Square suits merchants seeking a plug-and-play solution with minimal technical overhead.
At a Glance
Mst: Wishlist + Marketing flow
151 reviews
Wishlist by Square
11 reviews
Detailed Overview
Mst: Wishlist + Marketing flow
Feature-packed wishlist. Multiple wishlists, guest wishlist, multiple UI, fully customizable & more
Key Features
- Price Drop and Back in Stock alert via email, sms and push notifications.
- Multiple wish lists per customer. Wishlist for guest users.
- No limit on number of items in Wishlist. No limit on number of customers.
- Fully customizable wishlist page with liquid template, HTML and CSS.
- API and headless theme support. Multi-language & Multiple currencies support,
Wishlist by Square
Boost sales with Wishlist features - let shoppers save favorites in a personal wish list
Key Features
- Let shoppers save products for later with a one-click Wishlist button
- Works without customer accounts — saves and tracks products automatically
- Customers manage saved items and add to cart from the Wishlist page
- Customize text, colors, icons, and placement to match your brand store
- Track saved products, Wishlist value, and shopper interest with insights
Feature Comparison
| Rating | 4.7/5 | 5/5 |
Rating Mst: Wishlist + Marketing flow4.7/5 Wishlist by Square5/5 | ||
| Reviews | 151 | 11 |
Reviews Mst: Wishlist + Marketing flow151 Wishlist by Square11 | ||
| Customization | Fully Customizable (Liquid, HTML, CSS) | Flexible Design Settings |
Customization Mst: Wishlist + Marketing flowFully Customizable (Liquid, HTML, CSS) Wishlist by SquareFlexible Design Settings | ||
| Guest Wishlist | Yes | Works Without Customer Accounts |
Guest Wishlist Mst: Wishlist + Marketing flowYes Wishlist by SquareWorks Without Customer Accounts | ||
| Marketing Features | Price Drop & Back in Stock Alerts (Email, SMS, Push) | Track Saved Products & Shopper Interest |
Marketing Features Mst: Wishlist + Marketing flowPrice Drop & Back in Stock Alerts (Email, SMS, Push) Wishlist by SquareTrack Saved Products & Shopper Interest | ||
| Complexity | High (Requires Technical Knowledge for Customization) | Low (Easy Setup) |
Complexity Mst: Wishlist + Marketing flowHigh (Requires Technical Knowledge for Customization) Wishlist by SquareLow (Easy Setup) | ||
| API Support | Yes | No (Implied Lack of Advanced API) |
API Support Mst: Wishlist + Marketing flowYes Wishlist by SquareNo (Implied Lack of Advanced API) | ||
| Multiple Wishlists | Yes | Not Mentioned |
Multiple Wishlists Mst: Wishlist + Marketing flowYes Wishlist by SquareNot Mentioned | ||
| Target Merchant | Merchants Needing Advanced Features and Customization | Merchants Seeking Simple, Easy-to-Use Wishlist Solution |
Target Merchant Mst: Wishlist + Marketing flowMerchants Needing Advanced Features and Customization Wishlist by SquareMerchants Seeking Simple, Easy-to-Use Wishlist Solution | ||
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Our Verdict
For merchants who require granular control over the wishlist experience, including extensive customization and advanced marketing integrations such as price drop alerts and back-in-stock notifications, Mst: Wishlist + Marketing flow is the superior choice. Its API support also makes it a better option for those with headless themes or complex integrations. However, merchants prioritizing ease of use and a quick setup with minimal technical expertise will find Wishlist by Square a more suitable solution. Wishlist by Square is ideal for those seeking a simple, account-less wishlist that integrates seamlessly without requiring extensive configuration.
Common Questions
Which app is easier to set up and use?
Wishlist by Square is designed for easy setup and use, working 'out of the box' with minimal configuration required. Mst: Wishlist + Marketing flow offers more customization options, but requires more technical knowledge to fully utilize.
Which app offers more advanced marketing features?
Mst: Wishlist + Marketing flow provides more advanced marketing features, including price drop and back-in-stock alerts via email, SMS, and push notifications. Wishlist by Square focuses on tracking saved products and shopper interest.
Does either app support guest wishlists?
Yes, Mst: Wishlist + Marketing flow supports guest wishlists explicitly. Wishlist by Square works without customer accounts, effectively providing a guest wishlist experience.
Which app is more customizable?
Mst: Wishlist + Marketing flow is significantly more customizable, allowing merchants to use liquid templates, HTML, and CSS to tailor the wishlist page to their specific needs.
If I have a headless Shopify theme, which app is more suitable?
Mst: Wishlist + Marketing flow offers API support, making it more suitable for headless Shopify themes or custom integrations.
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