Happify Wishlist vs Wishlist by Squarefor Shopify (2026)
Happify Wishlist and Wishlist by Square both aim to boost sales by allowing shoppers to save favorite products for later purchase. Happify Wishlist positions itself as a feature-rich solution focused on turning browsers into buyers through multiple wishlists, email notifications for price drops and low stock, and extensive customization options. It emphasizes urgency and driving profitability. Wishlist by Square, on the other hand, promotes a simpler, more user-friendly approach, offering one-click saving and automatic tracking without requiring customer accounts. It focuses on ease of use, built-in analytics, and flexible design settings with multi-language support. They both fit into any Shopify store. The key difference is Happify Wishlist's focus on email marketing and complex wishlists, versus Square's focus on ease of use and account-free functionality.
At a Glance
Happify Wishlist
0 reviews
Wishlist by Square
11 reviews
Detailed Overview
Happify Wishlist
Feature rich wishlist app that turns browsers into buyers
Key Features
- Fully customize design, color, and text to match your brand aesthetics perfectly
- Shoppers can create multiple wishlists and get emails with conditional digest no
- Get analytics about wishlisted items on your Wishlist Dashboard.
- Incentivize shoppers to buy on restock and low stock with automated email alerts
- Built with modern technology for optimal performance across popular Shopify them
Wishlist by Square
Boost sales with Wishlist features - let shoppers save favorites in a personal wish list
Key Features
- Let shoppers save products for later with a one-click Wishlist button
- Works without customer accounts — saves and tracks products automatically
- Customers manage saved items and add to cart from the Wishlist page
- Customize text, colors, icons, and placement to match your brand store
- Track saved products, Wishlist value, and shopper interest with insights
Feature Comparison
| Rating | 0/5 | 5/5 |
Rating Happify Wishlist0/5 Wishlist by Square5/5 | ||
| Reviews | 0 | 11 |
Reviews Happify Wishlist0 Wishlist by Square11 | ||
| Multiple Wishlists | Yes | No, single wishlist only |
Multiple Wishlists Happify WishlistYes Wishlist by SquareNo, single wishlist only | ||
| Email Notifications (Price Drop, Low Stock) | Yes | Not explicitly mentioned |
Email Notifications (Price Drop, Low Stock) Happify WishlistYes Wishlist by SquareNot explicitly mentioned | ||
| Account Requirement | Not explicitly mentioned, but implied by multiple lists. | No (works without customer accounts) |
Account Requirement Happify WishlistNot explicitly mentioned, but implied by multiple lists. Wishlist by SquareNo (works without customer accounts) | ||
| Analytics Dashboard | Yes | Yes, includes saved products, wishlist value, and shopper interest |
Analytics Dashboard Happify WishlistYes Wishlist by SquareYes, includes saved products, wishlist value, and shopper interest | ||
| Customization | Fully customizable design, color, and text | Customize text, colors, icons, and placement |
Customization Happify WishlistFully customizable design, color, and text Wishlist by SquareCustomize text, colors, icons, and placement | ||
| Ease of Use | Not explicitly mentioned, implied to be more complex given features. | One-click Wishlist button, works out of the box |
Ease of Use Happify WishlistNot explicitly mentioned, implied to be more complex given features. Wishlist by SquareOne-click Wishlist button, works out of the box | ||
| Language Support | Not Mentioned | 15 Languages |
Language Support Happify WishlistNot Mentioned Wishlist by Square15 Languages | ||
Our Verdict
Wishlist by Square is the clear choice for merchants prioritizing ease of use and a quick, no-fuss wishlist implementation. Its positive reviews and account-free functionality make it appealing for stores targeting a broad audience and seeking a simple boost to conversions. It is best for newer Shopify stores or those who are less comfortable with complex configuration and email marketing. Happify Wishlist might appeal to more established Shopify businesses with existing email marketing strategies and those willing to invest more time in customization and advanced features, such as multiple wishlists and targeted email campaigns. However, the lack of reviews makes it a riskier choice compared to Wishlist by Square.
Common Questions
Which app is easier to set up?
Wishlist by Square appears to be easier to set up due to its 'works out of the box' claim and one-click functionality, whereas Happify Wishlist might require more configuration for customization and email notifications.
Which app offers better analytics?
Both apps offer analytics. Happify Wishlist offers a wishlist dashboard, whereas Wishlist by Square tracks saved products, wishlist value, and shopper interest. The 'better' analytics depends on the specific data points a merchant is most interested in tracking.
Which app is better for email marketing?
Happify Wishlist is better suited for email marketing as it offers automated email alerts for restock, low stock, price drops and discounts, driving urgency and profitability. Wishlist by Square does not explicitly state email marketing features.
Does either app require customers to create an account?
Wishlist by Square explicitly states that it works without customer accounts. Happify Wishlist does not explicitly say this, but is implied that it does require an account to work when using multiple wishlists.
Which app is more suitable for multilingual stores?
Wishlist by Square supports 15 languages, making it a better choice for multilingual stores. Happify Wishlist does not mention language support.
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