Fish Wishlist vs Wishlist by Squarefor Shopify (2026)
Both Fish Wishlist and Wishlist by Square are highly-rated (5/5) Shopify wishlist apps in 2026, but they cater to different merchant needs. Fish Wishlist positions itself as a comprehensive, omnichannel solution with features extending beyond basic wishlist functionality. It focuses on B2B support (request a quote, pricing), POS integration, and social proof elements to drive sales, suggesting a target audience of larger or more complex businesses needing advanced wishlist capabilities and B2B functionality. Wishlist by Square, conversely, emphasizes simplicity and ease of use, providing a straightforward wishlist experience that works "out of the box" and integrates seamlessly without requiring customer accounts. Wishlist by Square appeals to merchants seeking a simple, no-fuss solution to enable wishlist functionality, particularly those who value customer privacy and ease of setup. It prioritizes insights and basic customization. Fish Wishlist targets merchants who want a more robust, feature-rich system, even if it involves a slightly more complex setup process or white-glove installation. The inclusion of POS integration, B2B features, and multilingual/multicurrency support highlights its suitability for larger operations and businesses catering to diverse customer bases.
At a Glance
Fish Wishlist
7 reviews
Wishlist by Square
11 reviews
Detailed Overview
Fish Wishlist
Lightning Fast Wishlist Plus POS, B2B, Social Proof & Flow Integration. 2 Minute Setup.
Key Features
- Express Wishlist: Fast Setup plus Checkout & Account Widgets
- B2B: Request a Quote, B2B pricing, Draft Order Integration
- POS: Manage wishlists, purchase history & abandoned Carts
- Share: Create wishlist links & use Social Proof widgets to boost sales
- Markets: Multi language & multi currency support
Wishlist by Square
Boost sales with Wishlist features - let shoppers save favorites in a personal wish list
Key Features
- Let shoppers save products for later with a one-click Wishlist button
- Works without customer accounts — saves and tracks products automatically
- Customers manage saved items and add to cart from the Wishlist page
- Customize text, colors, icons, and placement to match your brand store
- Track saved products, Wishlist value, and shopper interest with insights
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Fish Wishlist5/5 Wishlist by Square5/5 | ||
| Reviews | 7 | 11 |
Reviews Fish Wishlist7 Wishlist by Square11 | ||
| B2B Support | Request a Quote, B2B Pricing, Draft Order Integration | No B2B specific features |
B2B Support Fish WishlistRequest a Quote, B2B Pricing, Draft Order Integration Wishlist by SquareNo B2B specific features | ||
| POS Integration | Yes | No mention |
POS Integration Fish WishlistYes Wishlist by SquareNo mention | ||
| Account Requirement | Not explicitly mentioned, but implied | Works without customer accounts |
Account Requirement Fish WishlistNot explicitly mentioned, but implied Wishlist by SquareWorks without customer accounts | ||
| Ease of Use | 2-Minute Setup claimed, White Glove Installation available | Works out of the box |
Ease of Use Fish Wishlist2-Minute Setup claimed, White Glove Installation available Wishlist by SquareWorks out of the box | ||
| Customization | Extensive options for omnichannel experience | Flexible design settings |
Customization Fish WishlistExtensive options for omnichannel experience Wishlist by SquareFlexible design settings | ||
| Target Merchant | Businesses with B2B needs, POS requirements, and multi-market support | Merchants prioritizing simplicity and ease of use |
Target Merchant Fish WishlistBusinesses with B2B needs, POS requirements, and multi-market support Wishlist by SquareMerchants prioritizing simplicity and ease of use | ||
| Social Proof | Yes | No mention |
Social Proof Fish WishlistYes Wishlist by SquareNo mention | ||
Our Verdict
For merchants seeking a simple, privacy-focused wishlist implementation with minimal setup, Wishlist by Square is the better option. Its ability to function without requiring customer accounts is a significant advantage for businesses prioritizing ease of use and customer data minimization. Its simple insights also help with identifying popular products.
However, for businesses with more complex needs, such as B2B sales, POS integration, or multi-language/currency support, Fish Wishlist is the stronger choice. While it may require a bit more initial configuration or even professional installation, its robust feature set and omnichannel focus provide a more comprehensive solution for larger or more diverse operations. Fish Wishlist also offers greater potential for increasing sales via social proof.
Common Questions
Which app is easier to set up?
Wishlist by Square is likely easier to set up due to its 'works out of the box' claim. Fish Wishlist requires at least some configuration, with White Glove Installation available for more complex setups.
Does Fish Wishlist require customers to create accounts?
The app description does not explicitly state the need for customer accounts, but features like sharing wishlists and B2B pricing often involve account creation.
Can Wishlist by Square handle B2B pricing?
No, Wishlist by Square does not offer any features specifically designed for B2B pricing or request-a-quote functionality.
Which app is better for stores using Shopify POS?
Fish Wishlist offers direct integration with Shopify POS. Wishlist by Square doesn't mention any POS integration.
Which app offers better support for multilingual stores?
Fish Wishlist offers multi-language and multi-currency support (Markets feature), while Wishlist by Square supports 15 languages.
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