First Wish ‑ Wishlist & Boards vs Wishlist by Squarefor Shopify (2026)

First Wish ‑ Wishlist & Boards and Wishlist by Square both aim to boost sales by allowing customers to save favorite products. However, their feature sets and user reviews suggest very different target audiences and levels of maturity. First Wish focuses on sharing wishlists with others via social media, email, or messaging apps and provides usage metrics in an admin dashboard. Wishlist by Square emphasizes ease of use, automatic tracking of wishlist items without requiring accounts, and offers customization options to match a store's brand. Wishlist by Square also concentrates on providing insights into customer buying intent through wishlist data. The significant difference in user ratings and review counts between the two apps speaks volumes. Wishlist by Square, with a 5/5 rating based on 11 reviews, indicates a positive user experience. In contrast, First Wish, with a 1/5 rating based on a single review, suggests potential issues or dissatisfaction. First Wish offers features for creating curated lists and sharing them, which distinguishes it from Wishlist by Square's primary focus on simply saving items for later. This difference in feature focus dictates which merchants each app would be best for.

First Wish ‑ Wishlist & Boards and Wishlist by Square both aim to boost sales by allowing customers to save favorite products. However, their feature sets and user reviews suggest very different target audiences and levels of maturity. First Wish focuses on sharing wishlists with others via social media, email, or messaging apps and provides usage metrics in an admin dashboard. Wishlist by Square emphasizes ease of use, automatic tracking of wishlist items without requiring accounts, and offers customization options to match a store's brand. Wishlist by Square also concentrates on providing insights into customer buying intent through wishlist data. The significant difference in user ratings and review counts between the two apps speaks volumes. Wishlist by Square, with a 5/5 rating based on 11 reviews, indicates a positive user experience. In contrast, First Wish, with a 1/5 rating based on a single review, suggests potential issues or dissatisfaction. First Wish offers features for creating curated lists and sharing them, which distinguishes it from Wishlist by Square's primary focus on simply saving items for later. This difference in feature focus dictates which merchants each app would be best for.