Essential Upsell & Cross Sell vs Releasit COD Form & Upsellsfor Shopify (2026)
Essential Upsell & Cross Sell and Releasit COD Form & Upsells are both Shopify apps aiming to boost Average Order Value (AOV) through upselling and cross-selling. Essential Upsell focuses primarily on a broad spectrum of upselling and cross-selling strategies, emphasizing product recommendations, bundles, and discounts. Releasit, while also offering upsells, seems to specialize and include the crucial functionality of Cash on Delivery (COD) form customization, suggesting a focus on streamlining that specific payment method experience alongside upselling opportunities. This key difference in primary focus dictates the ideal merchant for each app. The differences are more pronounced in feature set and less pronounced in customer satisfaction, where both apps score highly.
At a Glance
Essential Upsell & Cross Sell
1,004 reviews
Releasit COD Form & Upsells
1,788 reviews
Detailed Overview
Essential Upsell & Cross Sell
One click upsell and cross sell. Show frequently bought together product upsell & related products.
Key Features
- Show frequently bought products (FBT), related products, product recommendations
- Post purchase upsell & cross sell: Product addons, bought together bundles
- Automatic discount promotions: Add discounts to upsell & "also bought" products
- Product page upsell: Add one click upsell & cross-sell products & BOGO bundles
- Cart upsell: Add upsell cart app, cross-sell & product add-ons to cart drawer
Feature Comparison
| Rating | 5/5 | 4.9/5 |
Rating Essential Upsell & Cross Sell5/5 Releasit COD Form & Upsells4.9/5 | ||
| Reviews | 1004 | 1788 |
Reviews Essential Upsell & Cross Sell1004 Releasit COD Form & Upsells1788 | ||
| Primary Focus | Comprehensive Upsell/Cross-Sell | COD Form Optimization & Upsells |
Primary Focus Essential Upsell & Cross SellComprehensive Upsell/Cross-Sell Releasit COD Form & UpsellsCOD Form Optimization & Upsells | ||
| Key Upsell Features | FBT, Related Products, Bundles, BOGO, Post-Purchase Upsells | Not specified, Likely Cart Upsells |
Key Upsell Features Essential Upsell & Cross SellFBT, Related Products, Bundles, BOGO, Post-Purchase Upsells Releasit COD Form & UpsellsNot specified, Likely Cart Upsells | ||
| COD Form Customization | Not Available | Core Functionality |
COD Form Customization Essential Upsell & Cross SellNot Available Releasit COD Form & UpsellsCore Functionality | ||
| Target Merchant | Merchants seeking general AOV increase | Merchants heavily reliant on COD payments |
Target Merchant Essential Upsell & Cross SellMerchants seeking general AOV increase Releasit COD Form & UpsellsMerchants heavily reliant on COD payments | ||
| Discount Features | Automatic discounts on upsell/cross-sell products | Not Specified, Likely Available |
Discount Features Essential Upsell & Cross SellAutomatic discounts on upsell/cross-sell products Releasit COD Form & UpsellsNot Specified, Likely Available | ||
| Ease of Use | Likely moderate, due to comprehensive features | Likely high, focused on a core workflow |
Ease of Use Essential Upsell & Cross SellLikely moderate, due to comprehensive features Releasit COD Form & UpsellsLikely high, focused on a core workflow | ||
| Value Proposition | Maximize AOV through diverse upsell strategies | Optimize COD orders & boost AOV opportunistically |
Value Proposition Essential Upsell & Cross SellMaximize AOV through diverse upsell strategies Releasit COD Form & UpsellsOptimize COD orders & boost AOV opportunistically | ||
Our Verdict
If a merchant's primary need is to enhance Cash on Delivery (COD) order processing with customized forms, Releasit COD Form & Upsells is the clear choice. The added benefit of upsells makes it a compelling option for those primarily concerned with COD optimization. However, for merchants seeking a broader, more feature-rich upsell and cross-sell solution with features like Frequently Bought Together recommendations, BOGO deals, and post-purchase upsells, Essential Upsell & Cross Sell is better suited. Its comprehensive feature set allows for more diverse and tailored upselling strategies.
Common Questions
Which app is easier to set up and use?
Based on the descriptions, Releasit COD Form & Upsells might be slightly easier to set up because it is more focused on COD form optimization and upsells. Essential Upsell & Cross Sell, with its broader range of features, may require more configuration.
Which app offers better reporting and analytics?
The provided data doesn't mention reporting and analytics for either app. Additional research would be required to determine which app offers better reporting.
Does Essential Upsell & Cross Sell support upsells in the cart drawer?
Yes, Essential Upsell & Cross Sell explicitly states it adds upsell cart app, cross-sell & product add-ons to the cart drawer.
Can Releasit COD Form & Upsells be used if I don't offer Cash on Delivery?
It's likely that Releasit can be used without COD, only utilizing its general upsell features. However, you are better served with Essential Upsell in this use case.
Which app offers post-purchase upsell opportunities?
Essential Upsell & Cross Sell explicitly offers post-purchase upsell & cross sell.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store