Essential Upsell & Cross Sell vs Infinite Product Optionsfor Shopify (2026)
Essential Upsell & Cross Sell and Infinite Product Options, while both in the 'Upsell and bundles' category on Shopify, serve fundamentally different purposes. Essential Upsell focuses on increasing AOV through strategic product recommendations and bundled offers, creating a seamless shopping experience centered on suggesting complementary or related items. It leverages features like 'frequently bought together' recommendations and post-purchase upsells to encourage additional purchases. Conversely, Infinite Product Options empowers merchants to offer highly customizable products by allowing customers to personalize items with various options like text inputs, color swatches, and add-on bundles. It’s about allowing granular control over product configuration to the customer.
At a Glance
Essential Upsell & Cross Sell
1,004 reviews
Infinite Product Options
1,989 reviews
Detailed Overview
Essential Upsell & Cross Sell
One click upsell and cross sell. Show frequently bought together product upsell & related products.
Key Features
- Show frequently bought products (FBT), related products, product recommendations
- Post purchase upsell & cross sell: Product addons, bought together bundles
- Automatic discount promotions: Add discounts to upsell & "also bought" products
- Product page upsell: Add one click upsell & cross-sell products & BOGO bundles
- Cart upsell: Add upsell cart app, cross-sell & product add-ons to cart drawer
Infinite Product Options
Creating Custom Product Options with Infinite Flexibility for Over Nine Years and Counting!
Key Features
- Text inputs, radio buttons, checkboxes, dropdown menus, color swatches and more!
- Use options to offer addon bundles so you can increase average order values
- Personalize products with swatches, engraving, monogramming, and custom printing
- Show/hide relevant options based on selections with conditional logic
- Our friendly USA-based support team is here to help you every step along the way
Feature Comparison
| Rating | 5/5 | 4.7/5 |
Rating Essential Upsell & Cross Sell5/5 Infinite Product Options4.7/5 | ||
| Reviews | 1004 | 1989 |
Reviews Essential Upsell & Cross Sell1004 Infinite Product Options1989 | ||
| Core Function | Upselling & Cross-selling with product recommendations | Customizable Product Options & Addons |
Core Function Essential Upsell & Cross SellUpselling & Cross-selling with product recommendations Infinite Product OptionsCustomizable Product Options & Addons | ||
| Primary Benefit | Increased Average Order Value (AOV) through suggestive selling | Enhanced product personalization and customization |
Primary Benefit Essential Upsell & Cross SellIncreased Average Order Value (AOV) through suggestive selling Infinite Product OptionsEnhanced product personalization and customization | ||
| Target Merchant | Merchants with a diverse product catalog looking to boost sales | Merchants selling customizable or configurable products (e.g., apparel, personalized gifts) |
Target Merchant Essential Upsell & Cross SellMerchants with a diverse product catalog looking to boost sales Infinite Product OptionsMerchants selling customizable or configurable products (e.g., apparel, personalized gifts) | ||
| Key Features | Frequently Bought Together, Post Purchase Upsells, Automatic Discounts | Text Inputs, Color Swatches, Conditional Logic, Addon Bundles |
Key Features Essential Upsell & Cross SellFrequently Bought Together, Post Purchase Upsells, Automatic Discounts Infinite Product OptionsText Inputs, Color Swatches, Conditional Logic, Addon Bundles | ||
| Ease of Use (Inferred) | Likely simpler setup focusing on recommendation algorithms and display | Potentially more complex setup due to customization options and conditional logic |
Ease of Use (Inferred) Essential Upsell & Cross SellLikely simpler setup focusing on recommendation algorithms and display Infinite Product OptionsPotentially more complex setup due to customization options and conditional logic | ||
| Value Proposition | Maximize revenue by suggesting relevant products to customers | Offer highly personalized products, increasing customer satisfaction and potential revenue from added options |
Value Proposition Essential Upsell & Cross SellMaximize revenue by suggesting relevant products to customers Infinite Product OptionsOffer highly personalized products, increasing customer satisfaction and potential revenue from added options | ||
Our Verdict
Essential Upsell & Cross Sell is ideal for merchants seeking to boost their average order value by suggesting related or frequently bought together items. Its strength lies in automating the upsell and cross-sell process. Infinite Product Options, on the other hand, caters to merchants who offer highly customizable products and need the flexibility to allow customers to personalize their purchases. While both apps aim to increase revenue, they do so through vastly different mechanisms. A store selling t-shirts with custom designs would benefit more from Infinite Product Options, while a store selling phone accessories could leverage Essential Upsell to suggest chargers, cases, and screen protectors.
Common Questions
Which app is better for increasing AOV?
Essential Upsell & Cross Sell is specifically designed to increase AOV through strategic product recommendations. Infinite Product Options can also increase AOV by offering paid addons and customizations, but its primary focus is on product personalization.
Which app is easier to set up?
Based on their descriptions, Essential Upsell & Cross Sell is likely easier to set up as it focuses on displaying product recommendations based on algorithms. Infinite Product Options might require more configuration due to the variety of customization options and conditional logic it offers.
Can I use both apps together?
Yes, you could potentially use both apps together. Infinite Product Options could handle product customization, while Essential Upsell & Cross Sell could recommend related products or accessories on the product page or in the cart. However, careful consideration is needed to ensure a seamless user experience and avoid conflicting features.
What type of products are best suited for Infinite Product Options?
Infinite Product Options is best suited for products that require customization or personalization, such as apparel with custom designs, engraved jewelry, personalized gifts, or configurable furniture.
Does Essential Upsell & Cross Sell offer post-purchase upsells?
Yes, Essential Upsell & Cross Sell offers post-purchase upsell options, allowing merchants to suggest additional products after a customer has completed their initial purchase.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store