Essential Upsell & Cross Sell vs FeeBee ‑ Fees and Depositsfor Shopify (2026)
Essential Upsell & Cross Sell and FeeBee ‑ Fees and Deposits both achieve perfect 5/5 ratings on the Shopify App Store, but cater to drastically different needs. Essential Upsell focuses on increasing Average Order Value (AOV) through various upsell and cross-sell strategies, targeting merchants seeking to boost sales by promoting related or complementary products. It offers features like frequently bought together recommendations, post-purchase upsells, and automatic discount promotions. FeeBee, conversely, appears to manage fees and deposits, which is a completely different proposition, but happens to also be categorized in the 'Upsell and cross-sell' category by Shopify. The primary difference lies in their core functionality. Essential Upsell directly addresses AOV improvement by employing product bundling and recommendation algorithms. FeeBee likely helps merchants accurately reflect fees or collect deposits for products or services. The significant difference in the number of reviews (1004 vs. 14) suggests that Essential Upsell has a much larger user base and has been on the market for a longer time with wider adoption. This discrepancy could also indicate that FeeBee addresses a niche problem while Essential Upsell solves a more common e-commerce pain point.
At a Glance
Essential Upsell & Cross Sell
1,004 reviews
FeeBee ‑ Fees and Deposits
14 reviews
Detailed Overview
Essential Upsell & Cross Sell
One click upsell and cross sell. Show frequently bought together product upsell & related products.
Key Features
- Show frequently bought products (FBT), related products, product recommendations
- Post purchase upsell & cross sell: Product addons, bought together bundles
- Automatic discount promotions: Add discounts to upsell & "also bought" products
- Product page upsell: Add one click upsell & cross-sell products & BOGO bundles
- Cart upsell: Add upsell cart app, cross-sell & product add-ons to cart drawer
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Essential Upsell & Cross Sell5/5 FeeBee ‑ Fees and Deposits5/5 | ||
| Reviews | 1004 | 14 |
Reviews Essential Upsell & Cross Sell1004 FeeBee ‑ Fees and Deposits14 | ||
| Core Functionality | Upselling & Cross-selling Products | Managing Fees and Deposits |
Core Functionality Essential Upsell & Cross SellUpselling & Cross-selling Products FeeBee ‑ Fees and DepositsManaging Fees and Deposits | ||
| Target Merchant | Merchants aiming to increase AOV | Merchants needing to manage fees and deposits |
Target Merchant Essential Upsell & Cross SellMerchants aiming to increase AOV FeeBee ‑ Fees and DepositsMerchants needing to manage fees and deposits | ||
| Key Features | FBT recommendations, Post-purchase upsells, Automatic discounts, Product Bundles | Unknown. No Key Features provided. |
Key Features Essential Upsell & Cross SellFBT recommendations, Post-purchase upsells, Automatic discounts, Product Bundles FeeBee ‑ Fees and DepositsUnknown. No Key Features provided. | ||
| Ease of Use (Implied) | Likely designed for broad application, potential for customization complexity | Unknown. No data to infer. |
Ease of Use (Implied) Essential Upsell & Cross SellLikely designed for broad application, potential for customization complexity FeeBee ‑ Fees and DepositsUnknown. No data to infer. | ||
| Value Proposition | Boost AOV through targeted upsell and cross-sell strategies | Likely accurate fee management and deposit collection |
Value Proposition Essential Upsell & Cross SellBoost AOV through targeted upsell and cross-sell strategies FeeBee ‑ Fees and DepositsLikely accurate fee management and deposit collection | ||
| Post-Purchase Upsell | Yes | Unknown |
Post-Purchase Upsell Essential Upsell & Cross SellYes FeeBee ‑ Fees and DepositsUnknown | ||
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Our Verdict
For the vast majority of Shopify merchants looking to implement upsell and cross-sell strategies to increase their AOV, Essential Upsell & Cross Sell is the clear choice. It offers a comprehensive suite of features designed specifically for this purpose and boasts a significant track record of positive user feedback, as evidenced by the large number of reviews.
FeeBee ‑ Fees and Deposits likely fulfills a very different need – the correct calculation and management of fees and deposits – and while it shares a category with Essential Upsell, its functionality is not directly comparable. Merchants needing to implement a fees and deposit structure should investigate FeeBee or similar applications designed for that purpose.
Common Questions
Which app is better for increasing AOV?
Essential Upsell & Cross Sell is specifically designed to increase AOV through upsells, cross-sells, and product recommendations. FeeBee does not offer any features related to AOV improvement.
Which app is easier to use?
Without direct experience, it's hard to say definitively. However, given the complexity of upsell strategies, Essential Upsell likely requires more initial setup and configuration than FeeBee, assuming FeeBee focuses on fees and deposits.
Does FeeBee offer product recommendations?
Based on the provided information, FeeBee does not offer product recommendations. Its focus seems to be on managing fees and deposits.
Are both apps suitable for all Shopify stores?
Essential Upsell is suitable for almost any Shopify store seeking to increase sales. FeeBee is only suitable for stores that need to manage fees or deposits.
Why are both apps listed under the 'Upsell and cross-sell' category?
Shopify app categorization can be imperfect. It's possible that FeeBee's functionality related to fees and deposits is perceived as a form of 'upselling' in some contexts, although this is a less direct connection than the functionality offered by Essential Upsell.
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