easyPoints vs Essential Upsell & Cross Sellfor Shopify (2026)
easyPoints and Essential Upsell & Cross Sell, while both aiming to increase revenue for Shopify merchants, take fundamentally different approaches. easyPoints focuses on building long-term customer loyalty through a rewards program, offering features like point accumulation for various actions (purchases, sign-ups), VIP tiers, and seamless integration into the store's design. It prioritizes customer retention and engagement. Essential Upsell & Cross Sell, on the other hand, is geared towards immediate revenue boosting through strategic product recommendations and upsell/cross-sell opportunities presented throughout the customer journey, from product page to cart drawer and even post-purchase. easyPoints aims to cultivate a loyal customer base by offering points and rewards, whereas Essential Upsell & Cross Sell uses product recommendations and discounts to increase average order value (AOV) and drive immediate sales. While both share the goal of improving sales, their strategies diverge significantly. easyPoints likely appeals to merchants looking to build brand affinity, while Essential Upsell & Cross Sell targets merchants focused on optimizing each transaction for maximum revenue.
At a Glance
easyPoints
34 reviews
Essential Upsell & Cross Sell
1,004 reviews
Detailed Overview
easyPoints
A rewards program that simply works – start leveraging loyalty and fuel your e-commerce growth!
Key Features
- Grow customer loyalty by awarding points for purchases, sign-ups, and more
- Ditch the pop-ups and put your loyalty program directly into your shop's design
- Boost engagement with bonus point events, email campaigns, and point expiry
- Reward loyal customers both online and offline with our Shopify POS extension
- Recognize your most loyal customers with VIP tiers that help boost ROI
Essential Upsell & Cross Sell
One click upsell and cross sell. Show frequently bought together product upsell & related products.
Key Features
- Show frequently bought products (FBT), related products, product recommendations
- Post purchase upsell & cross sell: Product addons, bought together bundles
- Automatic discount promotions: Add discounts to upsell & "also bought" products
- Product page upsell: Add one click upsell & cross-sell products & BOGO bundles
- Cart upsell: Add upsell cart app, cross-sell & product add-ons to cart drawer
Feature Comparison
| Rating | 4.8/5 | 5/5 |
Rating easyPoints4.8/5 Essential Upsell & Cross Sell5/5 | ||
| Reviews | 34 | 1004 |
Reviews easyPoints34 Essential Upsell & Cross Sell1004 | ||
| Primary Focus | Customer Loyalty & Retention | Upselling & Cross-selling |
Primary Focus easyPointsCustomer Loyalty & Retention Essential Upsell & Cross SellUpselling & Cross-selling | ||
| Key Feature - Core | Rewards Points for Actions | Frequently Bought Together Product Recommendations |
Key Feature - Core easyPointsRewards Points for Actions Essential Upsell & Cross SellFrequently Bought Together Product Recommendations | ||
| Key Feature - Design | Integrated Loyalty Program Design | Customizable Upsell Widgets |
Key Feature - Design easyPointsIntegrated Loyalty Program Design Essential Upsell & Cross SellCustomizable Upsell Widgets | ||
| Target Merchant | Businesses valuing long-term customer relationships | Businesses focused on immediate AOV growth |
Target Merchant easyPointsBusinesses valuing long-term customer relationships Essential Upsell & Cross SellBusinesses focused on immediate AOV growth | ||
| Value Proposition | Build a loyal customer base and brand advocacy | Increase AOV through strategic product suggestions |
Value Proposition easyPointsBuild a loyal customer base and brand advocacy Essential Upsell & Cross SellIncrease AOV through strategic product suggestions | ||
| Offline Sales Integration | Shopify POS Extension | Not Supported |
Offline Sales Integration easyPointsShopify POS Extension Essential Upsell & Cross SellNot Supported | ||
| Discount Features | Discounts through points redemption | Automatic discount promotions |
Discount Features easyPointsDiscounts through points redemption Essential Upsell & Cross SellAutomatic discount promotions | ||
Our Verdict
For merchants prioritizing building lasting customer relationships and brand loyalty, easyPoints is the better choice. Its emphasis on rewards programs, VIP tiers, and brand integration provides a foundation for long-term customer retention. However, given the low number of reviews, careful consideration and a thorough understanding of current users' experience are vital.
If the primary goal is to quickly boost average order value and maximize revenue from each transaction, Essential Upsell & Cross Sell is the stronger option. Its comprehensive suite of upsell and cross-sell features, combined with a high volume of positive reviews, makes it a reliable choice for merchants seeking immediate sales growth. The higher review count offers greater confidence in the app's functionality and support.
Common Questions
Which app is easier to set up?
While both apps claim ease of use, Essential Upsell & Cross Sell's focus on predefined upsell strategies may make it quicker to implement initial campaigns. easyPoints, with its customizable loyalty program, may require more strategic planning upfront.
Can I use both apps together?
Potentially, but careful planning is necessary. Avoid overwhelming customers with too many popups and offers. Use them in a strategic way, like using easyPoints to reward purchases made through Essential Upsell & Cross Sell product recommendations.
Which app is more expensive?
The pricing structure for both apps is not provided. However, easyPoints describes paying only for the features needed, which suggests a potentially modular pricing model. Reviewing the app store listings will give you more specific pricing info.
How much coding knowledge is required to use either app?
Both apps aim to be user-friendly. easyPoints highlights integration in the shop's design. This suggests that some theme customization might be required for optimal integration, possibly requiring some coding. Essential Upsell & Cross Sell with widgets is likely more 'plug and play' initially, but advanced customization might need developer help.
Does easyPoints integrate with my existing email marketing platform?
The description mentions email campaigns, implying some level of email functionality. However, specific integrations with platforms like Klaviyo or Mailchimp aren't specified. Further investigation is needed.
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