DPO Dynamic Product Options vs Personizely: A/B Testing & CROfor Shopify (2026)

Key Features

• A/B testing: Test pricing, content, pages, themes, popups, and boost sales
• Price A/B testing: Find the right pricing strategy to improve CRO.
• Content AB Testing: Run AB tests on headlines, CTAs, layouts, and visuals
• Theme A/B Testing: AB test layouts, styles, and structure to improve performance
• URL A/B Testing: AB test URLs to uncover what drives more traffic and sales