CRM PLUS on LINE vs WAX: marketing on WhatsAppfor Shopify (2026)
Both CRM PLUS on LINE and WAX: marketing on WhatsApp are Shopify apps targeting customer engagement and sales growth through messaging platforms. CRM PLUS on LINE focuses on leveraging LINE, a popular messaging app, particularly strong in specific Asian markets. Its strength lies in integrating with Shopify customer data and tags for targeted messaging, automating notifications like abandoned checkout reminders, and offering advanced features like rich menus and Shopify Flow integration. WAX, on the other hand, concentrates on WhatsApp marketing. Positioned as a user-friendly platform based in France, WAX aims to drive sales and retention through conversational marketing, offering tools for building automated customer journeys, managing marketing campaigns, and integrating with support tools. A crucial difference lies in the messaging platform used: LINE versus WhatsApp. This dictates the target audience based on their customer's preferred communication channels. WAX also highlights GDPR compliance, a significant factor for European merchants.
At a Glance
CRM PLUS on LINE
38 reviews
WAX: marketing on WhatsApp
41 reviews
Detailed Overview
CRM PLUS on LINE
You can automate various LINE messages by using customer data such as abandoned checkout and more！
Key Features
- Add LINE integration blocks to the Shopify order status page and My Page.
- Use Shopify customer tags to send messages on LINE.
- Automate abandoned checkout message, restock notifications, etc on LINE.
- Deliver tabbed rich menus or dedicated rich menus to specific customers.
- More flexible delivery automation is possible with Shopify Flow integration.
WAX: marketing on WhatsApp
Improve sales and customer experience on WhatsApp with marketing campaigns and automated flows.
Key Features
- Create engaging marketing campaigns easily and send them at the right time
- Build automated customer journeys thanks to our conversational flow builder
- Chat seamlessly with customers and link your inbox to support tools
- Track performance and optimize the results of your campaigns and automations
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating CRM PLUS on LINE5/5 WAX: marketing on WhatsApp5/5 | ||
| Reviews | 38 | 41 |
Reviews CRM PLUS on LINE38 WAX: marketing on WhatsApp41 | ||
| Primary Messaging Platform | LINE | |
Primary Messaging Platform CRM PLUS on LINELINE WAX: marketing on WhatsAppWhatsApp | ||
| Key Feature: Segmentation | Shopify Customer Tags | Conversational Flow Builder |
Key Feature: Segmentation CRM PLUS on LINEShopify Customer Tags WAX: marketing on WhatsAppConversational Flow Builder | ||
| Key Feature: Automation | Abandoned Checkout, Restock Notifications, Shopify Flow | Automated Customer Journeys |
Key Feature: Automation CRM PLUS on LINEAbandoned Checkout, Restock Notifications, Shopify Flow WAX: marketing on WhatsAppAutomated Customer Journeys | ||
| Target Merchant | Merchants targeting LINE users, Shopify Plus users for Social Logins | Merchants targeting WhatsApp users, especially in regions where WhatsApp is prevalent |
Target Merchant CRM PLUS on LINEMerchants targeting LINE users, Shopify Plus users for Social Logins WAX: marketing on WhatsAppMerchants targeting WhatsApp users, especially in regions where WhatsApp is prevalent | ||
| Compliance | Not explicitly mentioned | GDPR Compliant |
Compliance CRM PLUS on LINENot explicitly mentioned WAX: marketing on WhatsAppGDPR Compliant | ||
| Additional Features | Rich Menus, Order Status Page Integration | Marketing Campaign Creation, Support Tool Integration |
Additional Features CRM PLUS on LINERich Menus, Order Status Page Integration WAX: marketing on WhatsAppMarketing Campaign Creation, Support Tool Integration | ||
| Setup Support | Initial Setup Support Offered | Not explicitly mentioned |
Setup Support CRM PLUS on LINEInitial Setup Support Offered WAX: marketing on WhatsAppNot explicitly mentioned | ||
| Origin | Not explicitly mentioned | France Based |
Origin CRM PLUS on LINENot explicitly mentioned WAX: marketing on WhatsAppFrance Based | ||
Our Verdict
Choosing between CRM PLUS on LINE and WAX: marketing on WhatsApp depends heavily on your target customer base and their preferred communication channel. If your customers predominantly use LINE, particularly in Asia, CRM PLUS on LINE is the clear choice, offering integration with Shopify customer data and features like rich menus. If you're targeting customers who primarily use WhatsApp, especially in Europe and other regions where WhatsApp is dominant, WAX provides a strong platform for conversational marketing with GDPR compliance. WAX's focus on automated customer journeys and easy campaign creation might be preferable for merchants seeking a more comprehensive marketing solution, while CRM PLUS on LINE might appeal to those needing deep integration with Shopify data and LINE's specific features like rich menus.
Common Questions
Which app is better for merchants in Europe?
WAX: marketing on WhatsApp is likely better for merchants in Europe due to its GDPR compliance and focus on WhatsApp, a widely used messaging platform in the region. CRM PLUS on LINE might be less relevant if LINE usage is low in their target market.
Which app offers more advanced automation capabilities?
Both offer strong automation. CRM PLUS on LINE integrates with Shopify Flow for more complex workflows, while WAX focuses on building complete automated customer journeys within WhatsApp.
Which app is easier to set up and use?
The descriptions suggest both aim for user-friendliness. CRM PLUS on LINE mentions 'initial setup support,' implying a potentially steeper initial learning curve. WAX is presented as a user-friendly platform for campaign creation and automation, hinting at easier setup.
Which app is better for abandoned cart recovery?
Both apps specifically mention abandoned cart recovery as a key feature. The choice depends on whether your customers are more active on LINE (CRM PLUS on LINE) or WhatsApp (WAX).
Does one app integrate with other support tools?
WAX explicitly mentions integrating the WhatsApp inbox with other support tools, suggesting a focus on unified customer service. CRM PLUS on LINE doesn't mention support tool integration.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store