CRM PLUS on LINE vs EAZE WhatsApp Buttonfor Shopify (2026)
CRM PLUS on LINE and EAZE WhatsApp Button both aim to enhance customer communication through messaging apps but target different platforms and functionalities. CRM PLUS on LINE focuses exclusively on integrating Shopify with LINE, a popular messaging app, particularly in Asian markets, offering features like automated abandoned checkout messages, customer-segmented messaging based on Shopify tags, and rich menu delivery. A key selling point is its Shopify Flow integration for more advanced automation and social login capabilities (Shopify Plus only). Conversely, EAZE WhatsApp Button, while having a lower rating but a significantly higher number of reviews, offers a simpler, more universally applicable solution centered around a WhatsApp button for customer support and potentially marketing. The core difference lies in the level of marketing automation capabilities offered, and the target messaging platform. CRM PLUS on LINE is more sophisticated for LINE-centric marketing.
At a Glance
CRM PLUS on LINE
38 reviews
EAZE WhatsApp Button
146 reviews
Detailed Overview
CRM PLUS on LINE
You can automate various LINE messages by using customer data such as abandoned checkout and more！
Key Features
- Add LINE integration blocks to the Shopify order status page and My Page.
- Use Shopify customer tags to send messages on LINE.
- Automate abandoned checkout message, restock notifications, etc on LINE.
- Deliver tabbed rich menus or dedicated rich menus to specific customers.
- More flexible delivery automation is possible with Shopify Flow integration.
Feature Comparison
| Rating | 5/5 | 4.6/5 |
Rating CRM PLUS on LINE5/5 EAZE WhatsApp Button4.6/5 | ||
| Reviews | 38 | 146 |
Reviews CRM PLUS on LINE38 EAZE WhatsApp Button146 | ||
| Messaging Platform | LINE | |
Messaging Platform CRM PLUS on LINELINE EAZE WhatsApp ButtonWhatsApp | ||
| Focus | Marketing Automation & Customer Segmentation | Customer Support (potentially marketing) |
Focus CRM PLUS on LINEMarketing Automation & Customer Segmentation EAZE WhatsApp ButtonCustomer Support (potentially marketing) | ||
| Automation Capabilities | Advanced (Shopify Flow Integration, Abandoned Cart, Restock) | Basic (WhatsApp Button) |
Automation Capabilities CRM PLUS on LINEAdvanced (Shopify Flow Integration, Abandoned Cart, Restock) EAZE WhatsApp ButtonBasic (WhatsApp Button) | ||
| Target Audience | Merchants targeting LINE users, especially in Asia | Merchants seeking a simple WhatsApp integration for customer support |
Target Audience CRM PLUS on LINEMerchants targeting LINE users, especially in Asia EAZE WhatsApp ButtonMerchants seeking a simple WhatsApp integration for customer support | ||
| Ease of Use (Inferred) | Potentially more complex due to automation features | Likely simpler, single-feature focus |
Ease of Use (Inferred) CRM PLUS on LINEPotentially more complex due to automation features EAZE WhatsApp ButtonLikely simpler, single-feature focus | ||
| Social Login | LINE Login (Shopify Plus Only) | Not Available |
Social Login CRM PLUS on LINELINE Login (Shopify Plus Only) EAZE WhatsApp ButtonNot Available | ||
| Customer Segmentation | Shopify Customer Tags | Not explicitly mentioned |
Customer Segmentation CRM PLUS on LINEShopify Customer Tags EAZE WhatsApp ButtonNot explicitly mentioned | ||
| Rich Menus | Yes | No |
Rich Menus CRM PLUS on LINEYes EAZE WhatsApp ButtonNo | ||
Our Verdict
For merchants heavily invested in LINE marketing, particularly those operating in regions where LINE is a dominant messaging platform, CRM PLUS on LINE is the superior choice, especially if they require advanced automation via Shopify Flow and customer segmentation. The initial setup support is also a bonus. However, its usefulness is limited to those targeting LINE users. Merchants seeking a simple and universally accessible solution for customer support via WhatsApp, without the need for complex marketing automation, will find EAZE WhatsApp Button more suitable. The higher number of reviews for EAZE WhatsApp Button, despite a slightly lower rating, might suggest a more widespread adoption and potentially easier implementation. EAZE WhatsApp button is likely the better starting point for merchants new to messaging app integration.
Common Questions
Which app is easier to set up?
EAZE WhatsApp Button is likely easier to set up due to its single-feature focus on adding a WhatsApp button. CRM PLUS on LINE has more complex features requiring configuration, although they offer initial setup support.
Which app offers more advanced marketing features?
CRM PLUS on LINE offers more advanced marketing features, including abandoned checkout messages, restock notifications, customer segmentation via Shopify tags, rich menus, and Shopify Flow integration.
Which app is better for customer support?
While both can be used for customer support, EAZE WhatsApp Button is specifically designed as a direct and accessible way for customers to initiate conversations via WhatsApp. CRM PLUS on LINE's customer support capabilities are more integrated into its broader marketing automation framework.
Which app is a better value for money?
Without pricing information, it's impossible to definitively say which app offers better value. However, consider the features you need. If you need advanced LINE marketing automation, CRM PLUS on LINE is worth the cost. If you just need a simple WhatsApp button, EAZE WhatsApp Button is likely more cost-effective.
Which app targets a more global audience?
EAZE WhatsApp Button targets a more global audience because WhatsApp has a broader global reach than LINE. CRM PLUS on LINE is most effective in regions where LINE is a dominant messaging app.
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