Side-by-side comparison

BYOB ‑ Build Your Own Bundles vs Essential Upsell & Cross Sellfor Shopify (2026)

A detailed comparison of BYOB ‑ Build Your Own Bundles and Essential Upsell & Cross Sell to help you pick the right Shopify app for your store.

4.7 ★

BYOB ‑ Build Your Own Bundles

5.0 ★

Essential Upsell & Cross Sell

Shared Category

Upsell and cross-sell

At a Glance

4.7

60 reviews

5.0

1,004 reviews

Let customers build their own bundles on a single page. Boost AOV. Sync with inventory. Build a Box

4.7

60 reviews

Boost AOV with fixed price discounts, tiered discounts, BXGY, multi-conditions
Bundle exists as a product. Assign it to collections, top menu, or the home page
Support the latest cart transformation to sync with your inventory
Easily customize style in the theme editor with no coding required
Working for clients? Add custom CSS & js callback on your own

One click upsell and cross sell. Show frequently bought together product upsell & related products.

5.0

1,004 reviews

Show frequently bought products (FBT), related products, product recommendations
Post purchase upsell & cross sell: Product addons, bought together bundles
Automatic discount promotions: Add discounts to upsell & "also bought" products
Product page upsell: Add one click upsell & cross-sell products & BOGO bundles
Cart upsell: Add upsell cart app, cross-sell & product add-ons to cart drawer

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