BLOY Rewards Program & Loyalty vs Wishlist by Squarefor Shopify (2026)
BLOY Rewards Program & Loyalty and Wishlist by Square both aim to improve customer loyalty on Shopify, but they approach it from fundamentally different angles. BLOY focuses on building a comprehensive loyalty program with points, rewards, VIP tiers, and referrals, aimed at driving repeat purchases and increasing customer lifetime value. In contrast, Wishlist by Square provides a simple 'save for later' feature, allowing shoppers to curate a personal list of desired products to which they can later return. BLOY is geared towards merchants looking to implement a robust and multifaceted loyalty strategy, while Wishlist by Square is best suited for stores wanting to provide a convenient way for customers to track desired items and signal buying intent.
At a Glance
BLOY Rewards Program & Loyalty
267 reviews
Wishlist by Square
11 reviews
Detailed Overview
BLOY Rewards Program & Loyalty
Build a loyalty program to increase retention with points, rewards, VIP tiers, membership and POS.
Key Features
- Build and scale a customer loyalty program with points, rewards, and VIP tiers
- Reward purchases and actions with loyalty points customers actually redeem
- Design VIP tiers and memberships to drive higher repeat purchase behavior
- Activate referral rewards to grow retention-led customer acquisition
- Launch and optimize your loyalty program with confidence and 24/7 support
Wishlist by Square
Boost sales with Wishlist features - let shoppers save favorites in a personal wish list
Key Features
- Let shoppers save products for later with a one-click Wishlist button
- Works without customer accounts — saves and tracks products automatically
- Customers manage saved items and add to cart from the Wishlist page
- Customize text, colors, icons, and placement to match your brand store
- Track saved products, Wishlist value, and shopper interest with insights
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating BLOY Rewards Program & Loyalty5/5 Wishlist by Square5/5 | ||
| Reviews | 267 | 11 |
Reviews BLOY Rewards Program & Loyalty267 Wishlist by Square11 | ||
| Core Functionality | Full Loyalty Program (Points, Rewards, VIP) | Wishlist / Save for Later |
Core Functionality BLOY Rewards Program & LoyaltyFull Loyalty Program (Points, Rewards, VIP) Wishlist by SquareWishlist / Save for Later | ||
| Target Merchant | Merchants seeking to deeply engage and retain customers through structured programs | Merchants wanting a lightweight solution to capture customer interest and provide convenience |
Target Merchant BLOY Rewards Program & LoyaltyMerchants seeking to deeply engage and retain customers through structured programs Wishlist by SquareMerchants wanting a lightweight solution to capture customer interest and provide convenience | ||
| Complexity | More complex setup and management | Simple, out-of-the-box functionality |
Complexity BLOY Rewards Program & LoyaltyMore complex setup and management Wishlist by SquareSimple, out-of-the-box functionality | ||
| Customer Accounts Required | Implied (necessary for point tracking and reward redemption) | Not required |
Customer Accounts Required BLOY Rewards Program & LoyaltyImplied (necessary for point tracking and reward redemption) Wishlist by SquareNot required | ||
| Key Feature: Referral Program | Yes | No |
Key Feature: Referral Program BLOY Rewards Program & LoyaltyYes Wishlist by SquareNo | ||
| Key Feature: VIP Tiers | Yes | No |
Key Feature: VIP Tiers BLOY Rewards Program & LoyaltyYes Wishlist by SquareNo | ||
| Insight Type | Overall loyalty program performance, member engagement | Popular products, wishlist value, shopper activity around saved items |
Insight Type BLOY Rewards Program & LoyaltyOverall loyalty program performance, member engagement Wishlist by SquarePopular products, wishlist value, shopper activity around saved items | ||
| Customer Support | 24/7 Support | Not explicitly mentioned |
Customer Support BLOY Rewards Program & Loyalty24/7 Support Wishlist by SquareNot explicitly mentioned | ||
Our Verdict
For merchants aiming to build a long-term, engaging loyalty program with multiple tiers, rewards, and referral components, BLOY Rewards Program & Loyalty is the superior choice. Its comprehensive feature set allows for deep customization and strategic customer retention. However, if a merchant seeks a simple, easily implemented wishlist feature to reduce cart abandonment and gauge customer interest without the overhead of a full loyalty program, Wishlist by Square is a more appropriate solution. It excels at providing immediate value and ease of use, requiring minimal setup and integrating seamlessly into existing workflows. The higher number of reviews for BLOY suggests a more mature product with a longer track record.
Common Questions
Does BLOY Rewards Program & Loyalty offer a free plan?
The provided information does not specify whether BLOY Rewards Program & Loyalty offers a free plan. Further research would be needed to confirm pricing details.
Can customers use Wishlist by Square without creating an account?
Yes, Wishlist by Square works without requiring customers to create an account, making it more convenient for shoppers.
Which app is easier to set up?
Wishlist by Square is likely easier to set up due to its 'out of the box' functionality and simple feature set compared to the more comprehensive BLOY Rewards Program & Loyalty.
Which app provides more detailed analytics?
While both apps provide analytics, BLOY Rewards Program & Loyalty likely provides more detailed analytics on loyalty program performance, while Wishlist by Square focuses on product popularity and shopper activity related to wishlists.
Can I customize the appearance of both apps?
Yes, Wishlist by Square explicitly mentions customization options for text, colors, icons, and placement. While BLOY Rewards Program & Loyalty doesn't explicitly mention visual customization, it implies a degree of customization through program design.
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