In 2026, Swish (formerly Wishlist King) and SWT - Wishlist offer Shopify merchants wishlist functionality, but cater to vastly different needs and priorities. Swish positions itself as a premium, feature-rich solution for ambitious brands aiming to maximize revenue and customer engagement through advanced personalization and analytics. Its key strengths lie in its comprehensive feature set including integrations with Klaviyo, GA4, and Meta, alongside a free setup and customization service. This suggests Swish is targeting merchants willing to invest time and effort in sophisticated wishlist strategies. SWT - Wishlist, on the other hand, emphasizes simplicity and ease of use, targeting merchants looking for a basic wishlist feature without the complexities or potential overhead of a more comprehensive solution. It highlights easy installation, theme compatibility without custom code, and the ability for customers to create wishlists without logging in.
273 reviews
0 reviews
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
Give your customers the power to save their favorite products and return to buy later. Our app helps
| Rating | 5/5 | 0/5 |
Rating Swish (formerly Wishlist King)5/5 SWT ‑ Wishlist0/5 | ||
| Reviews | 273 | 0 |
Reviews Swish (formerly Wishlist King)273 SWT ‑ Wishlist0 | ||
| Integrations | Klaviyo, GA4, Meta | Not explicitly mentioned |
Integrations Swish (formerly Wishlist King)Klaviyo, GA4, Meta SWT ‑ WishlistNot explicitly mentioned | ||
| Customization & Setup | Free Setup & Customisation Service | Flexible Design Settings |
Customization & Setup Swish (formerly Wishlist King)Free Setup & Customisation Service SWT ‑ WishlistFlexible Design Settings | ||
| Analytics | Advanced Analytics & Wishlist Curation | View Wishlist Activity, Identify Trends |
Analytics Swish (formerly Wishlist King)Advanced Analytics & Wishlist Curation SWT ‑ WishlistView Wishlist Activity, Identify Trends | ||
| Ease of Use | Potentially more complex due to feature richness | Easy Installation, Works with Most Themes |
Ease of Use Swish (formerly Wishlist King)Potentially more complex due to feature richness SWT ‑ WishlistEasy Installation, Works with Most Themes | ||
| Value Proposition | Increase sales & customer satisfaction with personalised notifications | Reduce cart abandonment and encourages repeat visits |
Value Proposition Swish (formerly Wishlist King)Increase sales & customer satisfaction with personalised notifications SWT ‑ WishlistReduce cart abandonment and encourages repeat visits | ||
| Login Required | Not explicitly stated, implies login may be required for some features | Shoppers can create wishlists without needing to log in |
Login Required Swish (formerly Wishlist King)Not explicitly stated, implies login may be required for some features SWT ‑ WishlistShoppers can create wishlists without needing to log in | ||
| Target Merchant | Ambitious brands seeking revenue maximisation | Merchants seeking basic wishlist functionality |
Target Merchant Swish (formerly Wishlist King)Ambitious brands seeking revenue maximisation SWT ‑ WishlistMerchants seeking basic wishlist functionality | ||
Swish (formerly Wishlist King) is the clear choice for established Shopify stores looking to leverage wishlists as a significant revenue driver. Its extensive feature set, including deep integrations and advanced analytics, justifies a potentially steeper learning curve and resource commitment. The free setup and customization service also makes it a compelling option for merchants who want a hands-on approach. Conversely, SWT - Wishlist is ideal for smaller or newer Shopify stores seeking a simple, effective, and easy-to-implement wishlist solution. The emphasis on ease of use, particularly the ability for customers to create wishlists without logging in, makes it a good fit for merchants prioritizing a frictionless customer experience and needing a fast and simple solution for basic wishlist capabilities.
Swish (formerly Wishlist King) provides out-of-the-box integrations with Klaviyo, GA4, and Meta, suggesting a stronger focus on leveraging wishlist data for marketing automation and insights. SWT - Wishlist does not explicitly mention these integrations.
SWT - Wishlist is designed for easy installation and use, working with most themes without requiring custom code. Swish (formerly Wishlist King), while offering free setup, may require more configuration to fully utilize its advanced features.
Swish (formerly Wishlist King) boasts advanced analytics and wishlist curation, providing more in-depth insights into customer behavior and product preferences compared to SWT - Wishlist's focus on identifying popular products and customer interest trends.
SWT - Wishlist explicitly states that shoppers can create wishlists without needing to log in, reducing friction. Swish (formerly Wishlist King) doesn't specify, suggesting account creation may be required for some features.
Swish (formerly Wishlist King) has a strong reputation with a 5/5 rating based on 273 reviews. SWT - Wishlist has a 0/5 rating with no reviews, making it difficult to assess its reliability or customer satisfaction.
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store