Subi: Subscriptions & Loyalty vs Swish (formerly Wishlist King)for Shopify (2026)
Subi: Subscriptions & Loyalty and Swish (formerly Wishlist King) both aim to enhance customer loyalty, but they approach it from fundamentally different angles. Subi is an all-in-one solution for merchants looking to build recurring revenue streams through subscriptions, memberships, and loyalty programs. It focuses on automating recurring payments, managing subscriber accounts, and rewarding loyal customers with points and perks. Its strength lies in providing a comprehensive platform for building sustainable recurring revenue models. Swish, on the other hand, centers around the wishlist functionality, enabling customers to save desired products and receive personalized notifications. Its core value proposition is improving conversion rates by allowing customers to keep track of products they're interested in and facilitating purchases at the right moment. Swish targets merchants seeking to enhance customer engagement and gather valuable insights into customer preferences. While both apps touch upon customer loyalty, Swish leans heavily towards acquisition and conversion, while Subi focuses more on retention and long-term value.
At a Glance
Subi: Subscriptions & Loyalty
691 reviews
Swish (formerly Wishlist King)
273 reviews
Detailed Overview
Subi: Subscriptions & Loyalty
Subscriptions & loyalty app for recurring payments, memberships, boxes and abonnements, without code
Key Features
- Quick setup and Auto-adding widget. Embed app to use directly in Shopify admin.
- Seamless subscriber portal to manage their subscriptions. Skip, pause & cancel.
- Flexible membership tiers offering multiple perks and member-only benefits
- Flexible subscription and mystery boxes that elevate AOV and customer experience
- Loyalty programs with points and rewards that drive repeat customer visits
Swish (formerly Wishlist King)
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
Key Features
- Allow customers to Wishlist items throughout their entire shopping journey.
- Gain meaningful insights with advanced analytics and wishlist curation.
- Integrates with all themes to seamlessly match your stores aesthetic.
- Free setup & customisation service ensures everything looks and works perfectly.
- Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box.
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Subi: Subscriptions & Loyalty4.9/5 Swish (formerly Wishlist King)5/5 | ||
| Reviews | 691 | 273 |
Reviews Subi: Subscriptions & Loyalty691 Swish (formerly Wishlist King)273 | ||
| Primary Focus | Subscriptions, Memberships, Loyalty Programs | Wishlists for Conversion & Engagement |
Primary Focus Subi: Subscriptions & LoyaltySubscriptions, Memberships, Loyalty Programs Swish (formerly Wishlist King)Wishlists for Conversion & Engagement | ||
| Key Feature 1 | Self-Service Subscriber Portal | Advanced Analytics and Wishlist Curation |
Key Feature 1 Subi: Subscriptions & LoyaltySelf-Service Subscriber Portal Swish (formerly Wishlist King)Advanced Analytics and Wishlist Curation | ||
| Key Feature 2 | Flexible Billing & Discounts | Personalized Wishlist Notifications |
Key Feature 2 Subi: Subscriptions & LoyaltyFlexible Billing & Discounts Swish (formerly Wishlist King)Personalized Wishlist Notifications | ||
| Target Merchant | Businesses selling recurring products/services | Businesses seeking to improve conversion and customer insight |
Target Merchant Subi: Subscriptions & LoyaltyBusinesses selling recurring products/services Swish (formerly Wishlist King)Businesses seeking to improve conversion and customer insight | ||
| Complexity | Potentially more complex setup due to comprehensive features | Simpler setup, especially with free customisation service |
Complexity Subi: Subscriptions & LoyaltyPotentially more complex setup due to comprehensive features Swish (formerly Wishlist King)Simpler setup, especially with free customisation service | ||
| Value Proposition | Build sustainable recurring revenue | Increase sales & customer satisfaction |
Value Proposition Subi: Subscriptions & LoyaltyBuild sustainable recurring revenue Swish (formerly Wishlist King)Increase sales & customer satisfaction | ||
Our Verdict
For merchants whose business model revolves around subscriptions, memberships, or offering recurring products, Subi is the clear winner. It offers a complete solution for managing recurring revenue and building long-term customer loyalty. However, for businesses that primarily sell individual products and want to improve conversion rates by enabling customers to easily track and purchase desired items, Swish is the better choice. It's also ideal for businesses looking to gain deeper insights into customer preferences through wishlist data.
Common Questions
Which app is easier to set up and use?
Swish likely has a quicker and easier initial setup due to its singular focus on wishlists and the offer of free customisation. Subi, with its broader range of features (subscriptions, memberships, loyalty programs), may require more configuration to fully utilize.
Can both apps be used together?
Potentially. A merchant could use Swish to increase conversion and then use Subi to encourage those new customers to subscribe to recurring products or services. However, the cost of both apps and the management of two separate systems should be considered.
Which app is better for a dropshipping business?
Swish is likely the better option for a dropshipping business. Dropshipping often focuses on selling individual products rather than subscriptions, so a wishlist app that drives conversions is more relevant.
Does Subi offer the same level of integration with marketing platforms like Klaviyo and Meta as Swish?
The provided information does not specifically mention Subi's integration with Klaviyo or Meta. Swish explicitly states these integrations are available out-of-the-box.
Which app provides better long-term value?
Subi provides a more sustainable long-term value for businesses with a subscription or membership model, as it helps generate recurring revenue and fosters customer loyalty. Swish offers value by boosting short-term sales and providing customer insights, making it more appropriate for businesses focused on quick customer acquisition.
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