StoreCRM | LINE連携可能なメルマガ＆MAアプリ vs SWT ‑ Wishlistfor Shopify (2026)
StoreCRM and SWT ‑ Wishlist, while both touching on wishlists, serve very different purposes for Shopify merchants. StoreCRM is a comprehensive CRM and marketing automation app focused on leveraging LINE integration alongside email marketing. It offers a broad suite of features, including wishlist functionality, re-stock notifications, and automated marketing campaigns. Its target audience is merchants looking for an all-in-one solution to boost customer engagement and sales through personalized, multi-channel communication. SWT ‑ Wishlist, on the other hand, is a single-feature app dedicated solely to providing a wishlist functionality for Shopify stores, aiming to reduce cart abandonment and encourage repeat visits.
At a Glance
StoreCRM | LINE連携可能なメルマガ＆MAアプリ
10 reviews
SWT ‑ Wishlist
0 reviews
Detailed Overview
StoreCRM | LINE連携可能なメルマガ＆MAアプリ
LINE連携と「メール＋LINE」の自動/手動配信で、顧客体験とストアの売上をUP。20種類以上の自動配信シナリオを用意。再入荷通知・お気に入り（ウィッシュリスト）を別アプリ導入の必要なく実装可能。
Key Features
- 【LINE連携】ShopifyとLINEの連携を実現。マイページなどにLINE連携ボタンを追加可能。タブ型リッチメニューの配信やLINEログインも実装可能。
- 【シナリオ配信】ストアのデータを活用した「メール＋LINE」の自動配信を実現。チェックアウト離脱など20以上のシナリオを用意し最適なタイミングで通知を行います。
- 【セグメント配信】「メール＋LINE」の効果的な手動配信を実現。StoreCRM上で作成するセグメント、Shopifyで作成したセグメントの双方を利用可能。
- 【再入荷通知】別アプリの導入の必要無く、再入荷通知を追加可能。メールアドレスのほか、LINEアカウントで再入荷通知の登録をすることが可能。
- 【お気に入り】別アプリの導入の必要無く、お気に入り（ウィッシュリスト）を追加可能。お気に入りした商品の再入荷通知/値下げ通知/在庫減少通知などを1アプリで実現。
SWT ‑ Wishlist
Give your customers the power to save their favorite products and return to buy later. Our app helps
Key Features
- Let customers easily add products to their wishlist directly from product or col
- Match the wishlist interface with your store’s branding using flexible design se
- Give customers access to view and manage their saved items anytime from their ac
- View wishlist activity to identify popular products and customer interest trends
- Allow shoppers to create wishlists without needing to log in, reducing friction
Feature Comparison
| Rating | 5/5 | 0/5 |
Rating StoreCRM | LINE連携可能なメルマガ＆MAアプリ5/5 SWT ‑ Wishlist0/5 | ||
| Reviews | 10 | 0 |
Reviews StoreCRM | LINE連携可能なメルマガ＆MAアプリ10 SWT ‑ Wishlist0 | ||
| Core Functionality | Comprehensive CRM & Marketing Automation (includes Wishlist) | Dedicated Wishlist App |
Core Functionality StoreCRM | LINE連携可能なメルマガ＆MAアプリComprehensive CRM & Marketing Automation (includes Wishlist) SWT ‑ WishlistDedicated Wishlist App | ||
| LINE Integration | Yes, extensive LINE integration | No |
LINE Integration StoreCRM | LINE連携可能なメルマガ＆MAアプリYes, extensive LINE integration SWT ‑ WishlistNo | ||
| Email Marketing | Yes, integrated email marketing | No |
Email Marketing StoreCRM | LINE連携可能なメルマガ＆MAアプリYes, integrated email marketing SWT ‑ WishlistNo | ||
| Automated Scenarios | 20+ automated scenarios | None |
Automated Scenarios StoreCRM | LINE連携可能なメルマガ＆MAアプリ20+ automated scenarios SWT ‑ WishlistNone | ||
| Additional Features | Re-stock notifications, Segmented marketing | None |
Additional Features StoreCRM | LINE連携可能なメルマガ＆MAアプリRe-stock notifications, Segmented marketing SWT ‑ WishlistNone | ||
| Target Merchant | Merchants wanting multi-channel marketing | Merchants needing a simple wishlist feature |
Target Merchant StoreCRM | LINE連携可能なメルマガ＆MAアプリMerchants wanting multi-channel marketing SWT ‑ WishlistMerchants needing a simple wishlist feature | ||
| App Complexity | Higher complexity (CRM, marketing automation) | Simple and easy to use |
App Complexity StoreCRM | LINE連携可能なメルマガ＆MAアプリHigher complexity (CRM, marketing automation) SWT ‑ WishlistSimple and easy to use | ||
| Value Proposition | Increased revenue through personalization & automation | Reduced cart abandonment and repeat visits |
Value Proposition StoreCRM | LINE連携可能なメルマガ＆MAアプリIncreased revenue through personalization & automation SWT ‑ WishlistReduced cart abandonment and repeat visits | ||
Our Verdict
For merchants seeking a comprehensive CRM and marketing automation solution with LINE integration and a wide range of automated scenarios, StoreCRM is the better choice. It provides a holistic approach to customer engagement and revenue generation. However, it comes with the complexity of managing a full-fledged CRM system. If a merchant only needs a basic wishlist functionality without the bells and whistles of marketing automation, SWT ‑ Wishlist provides a simple, focused solution. It avoids feature bloat and focuses specifically on enabling customers to save favorite products, which may be suitable for smaller stores or those using other CRM and marketing tools.
Common Questions
Does SWT ‑ Wishlist offer LINE integration?
No, SWT ‑ Wishlist focuses solely on providing a wishlist feature within the Shopify store.
Does StoreCRM require other apps for re-stock notifications or wishlist functionality?
No, StoreCRM includes re-stock notifications and wishlist functionality as part of its core features, eliminating the need for separate apps.
Which app is easier to set up and use?
SWT ‑ Wishlist is likely easier to set up and use due to its singular focus. StoreCRM, being a CRM and marketing automation platform, requires more configuration.
Can I use both apps together?
Potentially, but it may be redundant since StoreCRM already includes a wishlist function. Using both might create conflicts or confusion for customers.
Which app is better for long-term growth?
StoreCRM, with its robust marketing automation and CRM capabilities, likely offers better potential for long-term growth by enabling personalized customer engagement and targeted marketing campaigns.
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