Square: Instagram Feed Gallery vs Whatmore Shoppable Videos+Reelfor Shopify (2026)

Square: Instagram Feed Gallery and Whatmore Shoppable Videos+Reel both aim to leverage social media content to enhance the Shopify shopping experience. Square: Instagram Feed Gallery focuses specifically on transforming Instagram feeds into shoppable galleries, emphasizing visual appeal and social proof using static images and curated content. Whatmore Shoppable Videos+Reel, on the other hand, takes a video-centric approach, automatically syncing Instagram Reels and TikTok videos, tagging products with AI, and creating interactive video shopping experiences. Square's strength lies in its simplicity and direct integration with Instagram feeds for a visually appealing gallery format. Its target audience is likely smaller merchants or those focused on aesthetically showcasing their products through Instagram imagery. Whatmore, with its emphasis on video content, automated syncing, and AI-powered product tagging, caters to merchants seeking a more dynamic and automated approach, particularly those active on TikTok and Instagram Reels. Whatmore positions itself as a way to create a lookbook or TikTok-like shopping environment, while Square: Instagram Feed Gallery positions itself as a tool to directly increase sales via an engaging shoppable feed. While both apps enable shoppable media, Whatmore emphasizes features like auto-syncing, video carousels, and retargeting, targeting merchants who need to streamline their video integration and optimize for conversions using modern video formats. Square: Instagram Feed Gallery, conversely, caters to merchants who prefer a more hands-on approach, with control over content and customized layouts. The difference is in the level of automation and sophistication of media integration.

Square: Instagram Feed Gallery and Whatmore Shoppable Videos+Reel both aim to leverage social media content to enhance the Shopify shopping experience. Square: Instagram Feed Gallery focuses specifically on transforming Instagram feeds into shoppable galleries, emphasizing visual appeal and social proof using static images and curated content. Whatmore Shoppable Videos+Reel, on the other hand, takes a video-centric approach, automatically syncing Instagram Reels and TikTok videos, tagging products with AI, and creating interactive video shopping experiences. Square's strength lies in its simplicity and direct integration with Instagram feeds for a visually appealing gallery format. Its target audience is likely smaller merchants or those focused on aesthetically showcasing their products through Instagram imagery. Whatmore, with its emphasis on video content, automated syncing, and AI-powered product tagging, caters to merchants seeking a more dynamic and automated approach, particularly those active on TikTok and Instagram Reels. Whatmore positions itself as a way to create a lookbook or TikTok-like shopping environment, while Square: Instagram Feed Gallery positions itself as a tool to directly increase sales via an engaging shoppable feed. While both apps enable shoppable media, Whatmore emphasizes features like auto-syncing, video carousels, and retargeting, targeting merchants who need to streamline their video integration and optimize for conversions using modern video formats. Square: Instagram Feed Gallery, conversely, caters to merchants who prefer a more hands-on approach, with control over content and customized layouts. The difference is in the level of automation and sophistication of media integration.