Simple Wishlist vs Trustoo Pop ups, Email Popupsfor Shopify (2026)
Simple Wishlist and Trustoo Pop ups, Email Popups are two Shopify apps that, while sharing the 'Notifications' and 'Pop-ups' categories, cater to vastly different needs. Simple Wishlist focuses on enhancing the shopping experience by providing a simple and customizable way for customers to save favorite products, with a promise of no custom code and design flexibility. Trustoo Pop ups, Email Popups (also known as SendWILL) aims to be a comprehensive email marketing and list-building solution, featuring pop-ups, email campaigns, automation, and integrations with other marketing apps. The primary difference lies in their purpose. Simple Wishlist aims to improve customer engagement and potentially increase sales by making it easier for customers to track and purchase desired items. Trustoo Pop ups, Email Popups, on the other hand, aims to acquire customers through email sign-ups and nurture them through automated email marketing sequences. The significant difference in the number of reviews highlights the wide adoption and maturity of Trustoo Pop ups, Email Popups, suggesting greater reliability and community support, although the small sample size of Simple Wishlist's reviews means its rating may not be as representative.
At a Glance
Simple Wishlist
2 reviews
Trustoo Pop ups, Email Popups
7,110 reviews
Detailed Overview
Simple Wishlist
Our wishlist app solves your dilemma by helping you keep all your favorites in one place.
Key Features
- A single click on the add to wishlist button makes your product wishlisted
- Wishlist button design options
- Wishlisted product display page
Trustoo Pop ups, Email Popups
SendWILL (Ecomsend): grow your list with popups, send email campaigns & automate sales on autopilot.
Key Features
- Grow email list: popups, sign up forms, exit intent, spin the wheel, contact us
- Create email campaigns with drag-and-drop editor and professional templates.
- Automate welcome emails, cart recovery, discount alerts, and customer win-back.
- Customize email templates and popup designs to perfectly match your brand style.
- Drive sales with popup discount. Works with Klaviyo, Mailchimp, SMSBump, Privy.
Feature Comparison
| Rating | 4.4/5 | 5/5 |
Rating Simple Wishlist4.4/5 Trustoo Pop ups, Email Popups5/5 | ||
| Reviews | 2 | 7110 |
Reviews Simple Wishlist2 Trustoo Pop ups, Email Popups7110 | ||
| Primary Function | Wishlist Functionality | Email Marketing & List Building |
Primary Function Simple WishlistWishlist Functionality Trustoo Pop ups, Email PopupsEmail Marketing & List Building | ||
| Key Features | Wishlist button, customizable design, wishlist page | Pop-ups, email campaigns, automation, integrations |
Key Features Simple WishlistWishlist button, customizable design, wishlist page Trustoo Pop ups, Email PopupsPop-ups, email campaigns, automation, integrations | ||
| Target Merchant | Merchants prioritizing customer experience and easy wishlist setup | Merchants prioritizing email marketing and customer acquisition |
Target Merchant Simple WishlistMerchants prioritizing customer experience and easy wishlist setup Trustoo Pop ups, Email PopupsMerchants prioritizing email marketing and customer acquisition | ||
| Coding Required | No custom code | No coding |
Coding Required Simple WishlistNo custom code Trustoo Pop ups, Email PopupsNo coding | ||
| Ease of Use | Easy to use | Easy setup |
Ease of Use Simple WishlistEasy to use Trustoo Pop ups, Email PopupsEasy setup | ||
| Value Proposition | Simple wishlist functionality with design control | Comprehensive email marketing platform with automation |
Value Proposition Simple WishlistSimple wishlist functionality with design control Trustoo Pop ups, Email PopupsComprehensive email marketing platform with automation | ||
Our Verdict
For merchants primarily focused on enhancing the customer experience by allowing shoppers to easily save and track items they want, Simple Wishlist is the clear choice, especially for those seeking a straightforward solution with minimal setup and no custom coding. However, given the extremely low number of reviews, testing before committing long-term is advisable.
On the other hand, Trustoo Pop ups, Email Popups is the better option for merchants who are prioritizing email marketing, customer acquisition, and automated customer engagement. Its robust feature set, including pop-ups, email campaigns, and automation capabilities, make it suitable for merchants who want a comprehensive solution for growing their email list and driving sales. The high review count and rating strongly suggest a reliable and effective platform, making it a more secure choice for merchants looking to invest in a proven email marketing solution.
Common Questions
Which app is easier to set up?
Both apps claim to offer easy setup and require no custom coding. However, Simple Wishlist is likely simpler due to its focused functionality, while Trustoo Pop ups, Email Popups, despite its claim, may require more effort due to its wider range of features.
Which app is better for increasing sales?
Both apps can contribute to increased sales. Simple Wishlist can encourage repeat purchases by making it easier for customers to find and buy their desired items. Trustoo Pop ups, Email Popups drives sales by acquiring new customers via pop ups and nurturing them via automated email campaigns.
Which app offers better customer support?
Trustoo Pop ups, Email Popups explicitly mentions 24/7 support via chat or email. Simple Wishlist does not mention any specific support channels, suggesting that Trustoo Pop ups, Email Popups might offer superior customer support.
Can both apps be used together?
Yes, they can be used together. Simple Wishlist focuses on wishlist functionality, while Trustoo Pop ups, Email Popups focuses on email marketing. Using both can provide a more comprehensive customer engagement strategy.
Which app is more suitable for a beginner?
Simple Wishlist is arguably more suitable for a beginner due to its simple functionality. While Trustoo pop ups claims 'easy setup', mastering the full email automation features will likely have a steeper learning curve.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store