ShareThis Share Buttons and TrustedSite ‑ Trust Badges, while sharing Shopify categories of Design elements, Badges and icons, serve fundamentally different purposes. ShareThis focuses on expanding content reach and driving traffic through social sharing, targeting merchants who prioritize social media marketing and audience engagement. In contrast, TrustedSite focuses on building trust and alleviating customer concerns about security and legitimacy, catering to merchants aiming to improve conversion rates and customer confidence. They address different stages of the customer journey; ShareThis boosts visibility, while TrustedSite fosters trust at the point of purchase. The primary distinction lies in their value proposition. ShareThis offers tools to encourage social sharing, providing features like customizable share button design and placement across various social platforms. Its strength is in facilitating organic growth through amplified content distribution. TrustedSite, on the other hand, provides a suite of certifications and trust badges to establish credibility and security. TrustedSite's value is in reducing visitor hesitancy, ultimately aiming to increase sales by demonstrating trustworthiness. The app with a higher rating and significantly more reviews is TrustedSite.
23 reviews
179 reviews
Make it easy for your audience to share your content across 40+ of the most popular social channels
Build trust with your visitors. Earn certifications and display trust badges on your site.
| Rating | 2.5/5 | 4.2/5 |
Rating ShareThis Share Buttons2.5/5 TrustedSite ‑ Trust Badges4.2/5 | ||
| Reviews | 23 | 179 |
Reviews ShareThis Share Buttons23 TrustedSite ‑ Trust Badges179 | ||
| Core Function | Social Sharing | Trust Building |
Core Function ShareThis Share ButtonsSocial Sharing TrustedSite ‑ Trust BadgesTrust Building | ||
| Target Merchant | Social Media Focused, Content Creators | Conversion-Optimized, New Businesses |
Target Merchant ShareThis Share ButtonsSocial Media Focused, Content Creators TrustedSite ‑ Trust BadgesConversion-Optimized, New Businesses | ||
| Key Feature 1 | Customizable Share Buttons | Security and Business Certifications |
Key Feature 1 ShareThis Share ButtonsCustomizable Share Buttons TrustedSite ‑ Trust BadgesSecurity and Business Certifications | ||
| Key Feature 2 | Support for 40+ Social Channels | Display Trust Badges |
Key Feature 2 ShareThis Share ButtonsSupport for 40+ Social Channels TrustedSite ‑ Trust BadgesDisplay Trust Badges | ||
| Value Proposition | Increase Organic Reach | Improve Conversion Rates |
Value Proposition ShareThis Share ButtonsIncrease Organic Reach TrustedSite ‑ Trust BadgesImprove Conversion Rates | ||
| Ease of Use (Inferred) | Likely Easier to Setup | Potentially More Complex (Certification Process) |
Ease of Use (Inferred) ShareThis Share ButtonsLikely Easier to Setup TrustedSite ‑ Trust BadgesPotentially More Complex (Certification Process) | ||
For merchants prioritizing social media engagement and looking for an easy way to expand their content's reach, ShareThis Share Buttons might seem appealing, especially if they already have a strong social media presence. However, the low rating and small number of reviews suggest potential issues or limited effectiveness. For merchants focused on building trust, reducing cart abandonment, and enhancing customer confidence, TrustedSite ‑ Trust Badges is the stronger option. The higher rating and substantial review count indicate greater user satisfaction and effectiveness in achieving its trust-building goals. Its potential to directly impact sales makes it a valuable investment for businesses looking to establish credibility, especially newer businesses or those in industries where trust is paramount.
Given the disparity in ratings and reviews, unless a merchant has a very specific need for social sharing buttons and is willing to experiment with ShareThis despite its low score, TrustedSite is the more recommendable app for the vast majority of Shopify stores in 2026. While ShareThis could provide some benefit, the significantly higher social proof and targeted functionality of TrustedSite make it a safer and potentially more impactful choice for most merchants.
Based on the app descriptions, ShareThis Share Buttons is likely easier to install and set up. It involves adding share buttons to product pages and blog posts, which is a straightforward process. TrustedSite ‑ Trust Badges involves earning security and business certifications, which may require more effort and verification.
ShareThis Share Buttons is designed to increase website traffic by making it easy for visitors to share content on social media. TrustedSite ‑ Trust Badges focuses on building trust and improving conversion rates, which can indirectly increase traffic through improved search rankings and word-of-mouth referrals, but is not its primary focus.
TrustedSite ‑ Trust Badges is likely a better choice for a new Shopify store. Building trust is crucial for new businesses, and TrustedSite helps establish credibility by displaying trust badges and verifying security. This can lead to increased sales and customer loyalty.
Neither app seems to require significant technical expertise to install. ShareThis Share Buttons likely involves adding code snippets or using a drag-and-drop interface. TrustedSite ‑ Trust Badges has an app interface that will likely guide the user through any actions needed to verify their business and install the trust badges. However, earning certifications with TrustedSite might involve some technical steps to ensure site security.
TrustedSite ‑ Trust Badges likely offers better long-term value. Building trust is an ongoing process, and the trust badges and certifications provided by TrustedSite can continue to benefit a business over time by fostering customer loyalty and improving conversion rates. While social sharing can drive short-term traffic, the long-term impact may be less consistent.
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