In 2026, Shopify merchants choosing between Search & Discovery ‑ Visely and Year Make Model ‑ EasySearch face distinct choices. Visely positions itself as a comprehensive search and discovery solution, focusing on enhancing user engagement and boosting sales through relevant search results, suggestions, and filters applicable across various product categories. EasySearch, conversely, carves a niche specializing in 'Year Make Model' (YMM) search functionality tailored for automotive parts and products where fitment is crucial. While both apps fall under the 'Search and navigation' and 'Search and filters' categories, their core functionalities and target users diverge significantly.
34 reviews
112 reviews
Grow user engagement & boost sales with relevant search results, suggestions and filters
Year Make Model Search for Auto Parts & Product fit. YMM search. Search by Model & Search by Make.
| Rating | 5/5 | 4.7/5 |
Rating Search & Discovery ‑ Visely5/5 Year Make Model ‑ EasySearch4.7/5 | ||
| Reviews | 34 | 112 |
Reviews Search & Discovery ‑ Visely34 Year Make Model ‑ EasySearch112 | ||
| Target Industry | General Ecommerce | Automotive Parts & Accessories |
Target Industry Search & Discovery ‑ ViselyGeneral Ecommerce Year Make Model ‑ EasySearchAutomotive Parts & Accessories | ||
| Core Functionality | Broad Search & Discovery | Year Make Model Search |
Core Functionality Search & Discovery ‑ ViselyBroad Search & Discovery Year Make Model ‑ EasySearchYear Make Model Search | ||
| Key Feature 1 | Business Tailored Filters | Fitment Widget for Product Page |
Key Feature 1 Search & Discovery ‑ ViselyBusiness Tailored Filters Year Make Model ‑ EasySearchFitment Widget for Product Page | ||
| Key Feature 2 | Custom Recommendations | My Garage (Saved Vehicle Selection) |
Key Feature 2 Search & Discovery ‑ ViselyCustom Recommendations Year Make Model ‑ EasySearchMy Garage (Saved Vehicle Selection) | ||
| Value Proposition | Improved User Engagement & Sales | Accurate Product Fitment & Reduced Returns |
Value Proposition Search & Discovery ‑ ViselyImproved User Engagement & Sales Year Make Model ‑ EasySearchAccurate Product Fitment & Reduced Returns | ||
| Catalog Size Scalability | Designed for Large Catalogs | Scalable with Custom YMM Records |
Catalog Size Scalability Search & Discovery ‑ ViselyDesigned for Large Catalogs Year Make Model ‑ EasySearchScalable with Custom YMM Records | ||
For merchants selling automotive parts, accessories, or any product where 'Year Make Model' fitment is a primary concern, Year Make Model ‑ EasySearch is the clear choice. Its specialized features like the fitment widget, YMM database, and 'My Garage' provide targeted value. Visely, on the other hand, is better suited for general e-commerce stores seeking a comprehensive solution to improve search functionality, product discovery, and overall user engagement across a broader range of product categories. If your inventory does not rely on year, make and model as primary search filters, Visely offers a more generalized solution.
Both apps claim scalability. Visely highlights 'real-time catalog syncs' making it well-suited for very large and rapidly changing catalogs. EasySearch supports adding your own custom YMM records, indicating scalability for large and complex YMM datasets.
While technically possible, it's likely redundant and may create a confusing user experience. EasySearch's YMM filtering would overlap with Visely's filtering capabilities. Choose the one that aligns with your primary search needs.
Visely offers a 'white-glove service' promising seamless integration using UI best practices. This suggests a more hands-on approach to ensure the app blends well with your existing store design.
Yes, while it is preloaded with an automotive YMM database, EasySearch allows you to add your own YMM records, making it adaptable to other product categories where fitment based on specific attributes is important.
Visely explicitly mentions customization options for international and business shoppers, implying a focus on tailoring the user experience. EasySearch focuses primarily on the YMM search experience, and does not mention broad user customization.
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