SE Wishlist Engine vs Swish (formerly Wishlist King)for Shopify (2026)
SE Wishlist Engine and Swish (formerly Wishlist King) are both strong Shopify apps designed to boost sales and customer engagement through wishlist functionality. Swish positions itself as a more feature-rich and customizable solution targeting brands with ambition, emphasizing its free setup and customization service, advanced analytics, and integrations (Klaviyo, GA4, Meta). SE Wishlist Engine focuses on core wishlist functionality, including automated email alerts, price drop notifications, and guest wishlists, which appears geared towards a broader range of e-commerce users looking for a streamlined solution. The key difference lies in the depth of features and level of customization offered; Swish offers a premium experience with integrations and dedicated support, while SE Wishlist Engine provides a more straightforward, user-friendly wishlist tool.
At a Glance
SE Wishlist Engine
249 reviews
Swish (formerly Wishlist King)
273 reviews
Detailed Overview
SE Wishlist Engine
We offer wishlist product options to boost your sales & allow customers to save their favorites.
Key Features
- Wishlist that allows customers to save their favorites multiple items at a time.
- Reports that show which product is most on the wishlist and who saved it.
- Auto email alerts to convert wishlist products into sales and boost revenue.
- Guest wishlist that allows customers to wishlist item without login.
- It helps in increasing your sales and reducing your abandoned cart ratio.
Swish (formerly Wishlist King)
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
Key Features
- Allow customers to Wishlist items throughout their entire shopping journey.
- Gain meaningful insights with advanced analytics and wishlist curation.
- Integrates with all themes to seamlessly match your stores aesthetic.
- Free setup & customisation service ensures everything looks and works perfectly.
- Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box.
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating SE Wishlist Engine4.9/5 Swish (formerly Wishlist King)5/5 | ||
| Reviews | 249 | 273 |
Reviews SE Wishlist Engine249 Swish (formerly Wishlist King)273 | ||
| Customization | Limited | Fully Customizable |
Customization SE Wishlist EngineLimited Swish (formerly Wishlist King)Fully Customizable | ||
| Integrations | Not Explicitly Stated | Klaviyo, GA4, Meta |
Integrations SE Wishlist EngineNot Explicitly Stated Swish (formerly Wishlist King)Klaviyo, GA4, Meta | ||
| Customer Support | Email Alerts focus | Free Setup & Customization Service |
Customer Support SE Wishlist EngineEmail Alerts focus Swish (formerly Wishlist King)Free Setup & Customization Service | ||
| Analytics | Basic Reports | Advanced Analytics and Wishlist Curation |
Analytics SE Wishlist EngineBasic Reports Swish (formerly Wishlist King)Advanced Analytics and Wishlist Curation | ||
| Target Merchant | Broad range of e-commerce users | Brands with Ambition |
Target Merchant SE Wishlist EngineBroad range of e-commerce users Swish (formerly Wishlist King)Brands with Ambition | ||
| Guest Wishlists | Yes | Yes (Implied) |
Guest Wishlists SE Wishlist EngineYes Swish (formerly Wishlist King)Yes (Implied) | ||
| Value Proposition | Streamlined Wishlist Functionality | Feature-Rich, Customizable Wishlist Solution |
Value Proposition SE Wishlist EngineStreamlined Wishlist Functionality Swish (formerly Wishlist King)Feature-Rich, Customizable Wishlist Solution | ||
Our Verdict
For merchants seeking a robust, highly customizable wishlist solution with advanced analytics and seamless integration with marketing platforms like Klaviyo and Meta, Swish (formerly Wishlist King) is the superior choice, especially given their offer of free setup and customization. However, for smaller businesses or those prioritizing ease of use and a simpler, more affordable solution focused on core wishlist functionality and email automation, SE Wishlist Engine offers a compelling alternative. If the merchant is comfortable with less hands-on support and configuration and primarily needs restock and price drop alerts, SE Wishlist Engine is a good option. Swish is better suited for merchants needing advanced control and integration with more sophisticated marketing tools.
Common Questions
Which app offers better analytics?
Swish (formerly Wishlist King) provides advanced analytics and wishlist curation, offering more in-depth insights compared to the basic reports offered by SE Wishlist Engine.
Which app is easier to set up?
While SE Wishlist Engine may appear simpler due to its focus on core features, Swish provides a free setup and customization service, potentially making it easier for merchants who need assistance integrating the app into their store's theme and workflow.
Which app has better integrations?
Swish explicitly states integrations with Klaviyo, GA4, and Meta. SE Wishlist Engine does not explicitly mention any specific integrations beyond email alerts, suggesting Swish has broader integration capabilities.
Does SE Wishlist Engine offer free setup and customization like Swish?
No, SE Wishlist Engine does not mention offering free setup and customization services. This is a key differentiator for Swish.
Which app is better for a beginner?
SE Wishlist Engine might be preferable for beginners due to its simpler focus and feature set. However, Swish's free setup and customization service could also make it beginner-friendly, depending on the merchant's technical skills.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store