RVI Recently Viewed Products vs Squid: Reviews, Upsells & 25+for Shopify (2026)

RVI Recently Viewed Products and Squid: Reviews, Upsells & 25+ both aim to increase sales for Shopify merchants but take vastly different approaches. RVI focuses solely on a recently viewed products feature, designed for merchants seeking a simple, easily integrated solution to remind customers of previously browsed items. Squid, on the other hand, offers a comprehensive suite of over 25 features centered around building trust, upselling, and cross-selling. Squid is positioned as a powerful tool for merchants looking for a holistic solution to boost average order value and customer engagement, whereas RVI is a focused solution for recovering potentially lost sales by highlighting previously viewed items. Squid distinguishes itself with a significant emphasis on social proof through customer reviews and trust badges, while also providing advanced features like AI-powered recommendations and various upsell strategies. This makes Squid appropriate for merchants who are willing to invest time in configuring a robust sales optimization platform. RVI, by comparison, appeals to merchants who want an immediate, no-frills solution that directly addresses abandoned browse sessions without requiring extensive setup or configuration. RVI’s German-language headline suggests it may be particularly suited to that market, even though its description is generic. Its focus is limited, making the trade-off ease of use vs breadth of features.

RVI Recently Viewed Products and Squid: Reviews, Upsells & 25+ both aim to increase sales for Shopify merchants but take vastly different approaches. RVI focuses solely on a recently viewed products feature, designed for merchants seeking a simple, easily integrated solution to remind customers of previously browsed items. Squid, on the other hand, offers a comprehensive suite of over 25 features centered around building trust, upselling, and cross-selling. Squid is positioned as a powerful tool for merchants looking for a holistic solution to boost average order value and customer engagement, whereas RVI is a focused solution for recovering potentially lost sales by highlighting previously viewed items. Squid distinguishes itself with a significant emphasis on social proof through customer reviews and trust badges, while also providing advanced features like AI-powered recommendations and various upsell strategies. This makes Squid appropriate for merchants who are willing to invest time in configuring a robust sales optimization platform. RVI, by comparison, appeals to merchants who want an immediate, no-frills solution that directly addresses abandoned browse sessions without requiring extensive setup or configuration. RVI’s German-language headline suggests it may be particularly suited to that market, even though its description is generic. Its focus is limited, making the trade-off ease of use vs breadth of features.