Rivo: Loyalty Program, Rewards vs Swish (formerly Wishlist King)for Shopify (2026)
Rivo: Loyalty Program, Rewards and Swish (formerly Wishlist King) both aim to improve customer loyalty for Shopify merchants, but they approach it from different angles. Rivo offers a comprehensive loyalty and rewards program, emphasizing customization, integrations, and driving retention metrics. The founder's message highlights a focus on product updates and customer success. Swish, on the other hand, focuses on wishlists as a tool for customer engagement and conversion, providing a highly customizable wishlist solution with personalized notifications and integrations. The core difference lies in their primary function. Rivo is an all-encompassing loyalty platform suitable for merchants looking to implement points, referrals, and rewards systems. Swish is more narrowly focused on wishlists, making it ideal for stores seeking to improve conversion rates by allowing customers to save and track desired products. Rivo targets fast-growing DTC brands and offers a developer toolkit for extended customization. Swish emphasizes ease of setup and aesthetics, with a free customization service to seamlessly integrate with existing themes.
At a Glance
Rivo: Loyalty Program, Rewards
1,440 reviews
Swish (formerly Wishlist King)
273 reviews
Detailed Overview
Rivo: Loyalty Program, Rewards
See why brands choose Rivo to power their loyalty, rewards & referral programs
Key Features
- A fully customizable loyalty and referrals platform, that moves your metrics.
- Loyalty, Rewards & Referrals built for fast growing DTC brands.
- 24/7 world class live chat support
- Instantly integrates with your stack. Klaviyo, Gorgias, Postscript, etc.
- Need more? Unlock full customization with the Rivo Developer Toolkit
Swish (formerly Wishlist King)
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
Key Features
- Allow customers to Wishlist items throughout their entire shopping journey.
- Gain meaningful insights with advanced analytics and wishlist curation.
- Integrates with all themes to seamlessly match your stores aesthetic.
- Free setup & customisation service ensures everything looks and works perfectly.
- Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box.
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Rivo: Loyalty Program, Rewards4.9/5 Swish (formerly Wishlist King)5/5 | ||
| Reviews | 1440 | 273 |
Reviews Rivo: Loyalty Program, Rewards1440 Swish (formerly Wishlist King)273 | ||
| Core Function | Comprehensive Loyalty & Rewards Program | Wishlist Solution |
Core Function Rivo: Loyalty Program, RewardsComprehensive Loyalty & Rewards Program Swish (formerly Wishlist King)Wishlist Solution | ||
| Target Merchant | Fast-Growing DTC Brands | Brands with Ambition (Focus on Aesthetics & Conversion) |
Target Merchant Rivo: Loyalty Program, RewardsFast-Growing DTC Brands Swish (formerly Wishlist King)Brands with Ambition (Focus on Aesthetics & Conversion) | ||
| Customization | Fully Customizable (Rivo Developer Toolkit) | Fully Customizable (Free Setup & Customization Service) |
Customization Rivo: Loyalty Program, RewardsFully Customizable (Rivo Developer Toolkit) Swish (formerly Wishlist King)Fully Customizable (Free Setup & Customization Service) | ||
| Support | 24/7 Live Chat | Not explicitly mentioned, but implies support via free setup & customization |
Support Rivo: Loyalty Program, Rewards24/7 Live Chat Swish (formerly Wishlist King)Not explicitly mentioned, but implies support via free setup & customization | ||
| Key Integrations | Klaviyo, Gorgias, Postscript | Klaviyo, GA4, Meta |
Key Integrations Rivo: Loyalty Program, RewardsKlaviyo, Gorgias, Postscript Swish (formerly Wishlist King)Klaviyo, GA4, Meta | ||
| Focus | Driving Retention Metrics | Driving Conversion & Customer Satisfaction |
Focus Rivo: Loyalty Program, RewardsDriving Retention Metrics Swish (formerly Wishlist King)Driving Conversion & Customer Satisfaction | ||
Our Verdict
If a merchant needs a full-fledged loyalty program with points, referrals, and customizable rewards, Rivo is the clear choice, especially for larger, fast-growing DTC brands that need deep integrations and a developer-friendly platform. Its higher review count suggests a more established presence in the loyalty space.
On the other hand, Swish is a better option for stores prioritizing aesthetics and ease of setup, focusing on improving conversion rates by leveraging wishlists. Its free customization service makes it appealing for merchants who want a seamless integration without requiring technical expertise. While it has fewer reviews, its perfect 5-star rating suggests high customer satisfaction with its specific function.
Common Questions
Which app is easier to set up?
Swish likely offers an easier initial setup due to its free customization service. Rivo, while offering a user-friendly interface, might require more configuration to fully leverage its extensive features.
Which app offers better customer support?
Rivo explicitly advertises 24/7 world-class live chat support, providing a clear advantage in immediate assistance. Swish mentions support through free setup and customization, but doesn't specify live chat availability.
Which app is better for a small business with limited resources?
Swish might be the better choice for a small business with limited resources due to its free setup and customization, allowing them to quickly implement a wishlist feature without requiring extensive technical expertise.
Which app provides more comprehensive analytics?
Both apps offer advanced analytics. However, Swish specifically mentions "meaningful insights with advanced analytics and wishlist curation," potentially offering more focused analytics related to wishlist behavior. Rivo's analytics likely encompass broader loyalty program metrics.
Which app integrates better with marketing tools?
Both apps integrate with Klaviyo, a popular marketing automation platform. Rivo also integrates with Gorgias and Postscript, while Swish integrates with GA4 and Meta, providing different strengths depending on the merchant's marketing stack.
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