Rivo: Loyalty Program, Rewards vs Subi: Subscriptions & Loyaltyfor Shopify (2026)
Both Rivo: Loyalty Program, Rewards and Subi: Subscriptions & Loyalty are highly-rated Shopify apps (4.9/5) focusing on customer retention. However, they target different aspects of retention. Rivo emphasizes a fully customizable loyalty, rewards, and referrals platform suitable for fast-growing DTC brands, focusing on driving retention metrics through comprehensive loyalty programs. It boasts a large number of reviews (1440) indicating a broader user base and a more mature product. Its founder also highlights a commitment to frequent updates and integration with modern technologies. Subi, in contrast, takes a more holistic approach to recurring revenue, combining subscription management with loyalty features. It aims at merchants wanting to offer subscriptions, memberships, or recurring boxes alongside loyalty programs, catering to a business model that involves repeat purchases through scheduled deliveries. Rivo seems to be best for merchants who have a strong foundation for their business and wish to focus on improving customer loyalty, rewards and referral system for the customers to retain them for a longer period. Its focus on integrations (Klaviyo, Gorgias, Postscript) is also a clear signal that it is intended for a larger, more sophisticated businesses that are interested in advanced retention and loyalty systems. In contrast, Subi would be better for newer merchants looking to streamline subscriptions, bundling and loyalty programs to acquire new customers and generate a recurring income stream. The features related to subscriptions are stronger in Subi whereas customization is stronger in Rivo.
At a Glance
Rivo: Loyalty Program, Rewards
1,440 reviews
Subi: Subscriptions & Loyalty
691 reviews
Detailed Overview
Rivo: Loyalty Program, Rewards
See why brands choose Rivo to power their loyalty, rewards & referral programs
Key Features
- A fully customizable loyalty and referrals platform, that moves your metrics.
- Loyalty, Rewards & Referrals built for fast growing DTC brands.
- 24/7 world class live chat support
- Instantly integrates with your stack. Klaviyo, Gorgias, Postscript, etc.
- Need more? Unlock full customization with the Rivo Developer Toolkit
Subi: Subscriptions & Loyalty
Subscriptions & loyalty app for recurring payments, memberships, boxes and abonnements, without code
Key Features
- Quick setup and Auto-adding widget. Embed app to use directly in Shopify admin.
- Seamless subscriber portal to manage their subscriptions. Skip, pause & cancel.
- Flexible membership tiers offering multiple perks and member-only benefits
- Flexible subscription and mystery boxes that elevate AOV and customer experience
- Loyalty programs with points and rewards that drive repeat customer visits
Feature Comparison
| Rating | 4.9/5 | 4.9/5 |
Rating Rivo: Loyalty Program, Rewards4.9/5 Subi: Subscriptions & Loyalty4.9/5 | ||
| Reviews | 1440 | 691 |
Reviews Rivo: Loyalty Program, Rewards1440 Subi: Subscriptions & Loyalty691 | ||
| Primary Focus | Customizable Loyalty, Rewards, and Referrals | Subscriptions & Loyalty (all-in-one) |
Primary Focus Rivo: Loyalty Program, RewardsCustomizable Loyalty, Rewards, and Referrals Subi: Subscriptions & LoyaltySubscriptions & Loyalty (all-in-one) | ||
| Target Audience | Fast-growing DTC brands | Merchants offering subscriptions, memberships, and boxes |
Target Audience Rivo: Loyalty Program, RewardsFast-growing DTC brands Subi: Subscriptions & LoyaltyMerchants offering subscriptions, memberships, and boxes | ||
| Key Differentiation | Full customization with Developer Toolkit; Emphasis on integrations with existing tech stack | All-in-one subscription management (self-service portal, smart dunning) and flexible membership tiers |
Key Differentiation Rivo: Loyalty Program, RewardsFull customization with Developer Toolkit; Emphasis on integrations with existing tech stack Subi: Subscriptions & LoyaltyAll-in-one subscription management (self-service portal, smart dunning) and flexible membership tiers | ||
| Value Proposition | Driving actual retention metrics through advanced loyalty programs. | Building sustainable recurring revenue with subscriptions & loyalty. |
Value Proposition Rivo: Loyalty Program, RewardsDriving actual retention metrics through advanced loyalty programs. Subi: Subscriptions & LoyaltyBuilding sustainable recurring revenue with subscriptions & loyalty. | ||
| Ease of Use (Inferred) | Potentially requires more setup due to customizability. | Quick setup and auto-adding widget. |
Ease of Use (Inferred) Rivo: Loyalty Program, RewardsPotentially requires more setup due to customizability. Subi: Subscriptions & LoyaltyQuick setup and auto-adding widget. | ||
| Subscription Management | Loyalty programs could indirectly support subscriptions | Core feature with billing management, subscription boxes, and member perks |
Subscription Management Rivo: Loyalty Program, RewardsLoyalty programs could indirectly support subscriptions Subi: Subscriptions & LoyaltyCore feature with billing management, subscription boxes, and member perks | ||
Our Verdict
For merchants primarily focused on maximizing customer loyalty and referrals with a highly customizable solution and strong integrations, Rivo is the superior choice. Its dedication to continuous updates (shipping every week) and a dedicated customer success team focused on driving retention metrics, coupled with its developer toolkit, positions it as the more powerful, albeit possibly more complex, option. However, if your business model revolves around subscriptions, memberships, and recurring boxes, Subi is the better fit. Its all-in-one approach to subscriptions and loyalty, combined with ease of setup and subscriber self-service features, simplifies the management of recurring revenue streams. Subi is the preferred solution for stores starting their journey in subscriptions.
Ultimately, the choice hinges on the merchant's core business model and their strategic focus: Rivo for advanced, customizable loyalty programs or Subi for streamlined subscription management and basic loyalty integration.
Common Questions
Which app is better for a store that wants to launch a subscription box service?
Subi is the better choice. Its core functionality includes features specifically designed for subscription boxes, such as flexible billing, discounts, and delivery options.
Which app offers more advanced customization options?
Rivo offers more advanced customization options. It includes a Developer Toolkit that allows merchants to fully customize their loyalty program to meet specific needs.
Which app integrates better with other Shopify apps like Klaviyo?
Rivo emphasizes integrations and lists Klaviyo, Gorgias, and Postscript as examples of apps it integrates with, suggesting a more comprehensive integration strategy.
Which app is easier to set up and use?
Subi is likely easier to set up and use, boasting a "Quick setup and Auto-adding widget" feature, streamlining the initial configuration process.
If a merchant wants both robust subscriptions and loyalty programs, which app is preferable?
If subscriptions are the primary goal, Subi would still be preferable, even if robust loyalty programs are also desired. While Subi contains loyalty features, they're not as customization as Rivo's focus on driving loyalty is better.
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