Real ID - ID verification and Subuno both target fraud prevention on Shopify, but they approach the problem from different angles. Real ID focuses on identity verification using AI to prevent chargebacks and ensure compliance, particularly for age-restricted goods. It emphasizes verifying customers' identities through ID checks, often before or during the checkout process. Subuno, on the other hand, offers a rules-based fraud prevention platform focusing on analyzing order characteristics and leveraging third-party data to flag suspicious orders before fulfillment. It's designed for customizing fraud checks and automating order processing based on risk scores and other factors. While both apps aim to reduce chargebacks and protect revenue, Real ID is geared towards merchants selling products requiring age verification or those prioritizing verifying customer identities. Its key strength lies in its AI-powered ID verification and integration with the checkout process. Subuno, with its customizable rules and advanced data analytics, is better suited for merchants looking for a comprehensive fraud prevention system that analyzes order patterns and characteristics to identify and block suspicious transactions before they ship. The choice depends heavily on whether the merchant requires robust ID verification or a broader fraud detection platform.
36 reviews
4 reviews
Sell with confidence using secure, scalable, and automated ID verification. No code required.
Subuno helps you prevent credit card fraud/chargeback. Customize and automate your order screening.
| Rating | 4.9/5 | 5/5 |
Rating Real ID ‑ ID verification4.9/5 Subuno5/5 | ||
| Reviews | 36 | 4 |
Reviews Real ID ‑ ID verification36 Subuno4 | ||
| Primary Fraud Prevention Method | AI-powered ID Verification | Rules-based Order Analysis |
Primary Fraud Prevention Method Real ID ‑ ID verificationAI-powered ID Verification SubunoRules-based Order Analysis | ||
| Key Feature | Automated ID checks (AI-powered) | Customizable fraud checks and order screening |
Key Feature Real ID ‑ ID verificationAutomated ID checks (AI-powered) SubunoCustomizable fraud checks and order screening | ||
| Target Merchant Type | Age-restricted goods sellers, high-risk orders | Merchants needing comprehensive fraud analysis and order automation |
Target Merchant Type Real ID ‑ ID verificationAge-restricted goods sellers, high-risk orders SubunoMerchants needing comprehensive fraud analysis and order automation | ||
| Ease of Use | No code required | Customize fraud checks without coding |
Ease of Use Real ID ‑ ID verificationNo code required SubunoCustomize fraud checks without coding | ||
| Value Proposition | Prevent chargeback fraud, verify age, streamline repeat customer verification | Reduce manual review, automate order screening, leverage data analytics |
Value Proposition Real ID ‑ ID verificationPrevent chargeback fraud, verify age, streamline repeat customer verification SubunoReduce manual review, automate order screening, leverage data analytics | ||
| Integration Point | Checkout process (before, during, or after) | Order processing (before fulfillment) |
Integration Point Real ID ‑ ID verificationCheckout process (before, during, or after) SubunoOrder processing (before fulfillment) | ||
For merchants selling age-restricted products or facing issues with identity fraud, Real ID ‑ ID verification is the stronger choice due to its focus on ID verification and seamless integration with the checkout process. Its AI-powered verification simplifies age verification and reduces chargebacks related to identity issues.
However, for merchants needing a comprehensive fraud prevention system that analyzes a wider range of order characteristics and integrates with third-party data sources, Subuno provides a more robust and customizable solution. While it lacks the specific ID verification features of Real ID, its rules-based engine and advanced analytics offer greater flexibility in detecting and preventing various types of credit card fraud.
Real ID ‑ ID verification is better suited for age verification due to its specific features designed for ID checks and age confirmation.
Subuno provides more comprehensive fraud analysis with its rules-based engine, integration with third-party data, and customizable fraud checks.
While technically possible, using both apps might lead to redundancy. It's best to assess your specific needs and choose the app that best addresses your primary fraud prevention concerns. Focus on the core need and feature set that solves your biggest pain point.
Both apps claim ease of use, stating 'no code required' or 'customize fraud checks without coding'. Setup complexity will likely depend on the specific rules and configurations required by each merchant. More detailed research into user reviews might reveal a more clear comparison.
The provided information does not include pricing. Comparing their pricing plans is crucial to determine which app offers better value for your specific order volume and required features.
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