Product Samples by Luke vs Wholesale GOAT: B2B Pricingfor Shopify (2026)

Product Samples by Luke and Wholesale GOAT: B2B Pricing are both Shopify apps focused on pricing strategies, but they cater to vastly different business models. Product Samples by Luke targets businesses looking to increase sales and reduce returns by allowing customers to sample products before committing to a full purchase. Its focus is on enhancing customer satisfaction and providing a risk-free trial experience, potentially leading to larger order baskets and fewer returns. The app promises detailed metrics to track its effectiveness. It focuses on a B2C sales model and is a simple install to allow customers to try out product samples. It's designed for merchants selling directly to consumers who might be hesitant to buy without trying a product first. Wholesale GOAT: B2B Pricing, on the other hand, is designed for businesses engaged in wholesale and B2B transactions. It provides tools for creating wholesale price lists, offering volume discounts, managing customer onboarding through custom forms, and handling tax exemptions. The app allows merchants to group customers by company, manage files, and create expiration flows for renewals. It supports both B2B and B2C custom pricing and volume discount use cases making the app powerful for more businesses. Its strengths lie in its robust customer management and discount capabilities tailored for wholesale operations.

Product Samples by Luke and Wholesale GOAT: B2B Pricing are both Shopify apps focused on pricing strategies, but they cater to vastly different business models. Product Samples by Luke targets businesses looking to increase sales and reduce returns by allowing customers to sample products before committing to a full purchase. Its focus is on enhancing customer satisfaction and providing a risk-free trial experience, potentially leading to larger order baskets and fewer returns. The app promises detailed metrics to track its effectiveness. It focuses on a B2C sales model and is a simple install to allow customers to try out product samples. It's designed for merchants selling directly to consumers who might be hesitant to buy without trying a product first. Wholesale GOAT: B2B Pricing, on the other hand, is designed for businesses engaged in wholesale and B2B transactions. It provides tools for creating wholesale price lists, offering volume discounts, managing customer onboarding through custom forms, and handling tax exemptions. The app allows merchants to group customers by company, manage files, and create expiration flows for renewals. It supports both B2B and B2C custom pricing and volume discount use cases making the app powerful for more businesses. Its strengths lie in its robust customer management and discount capabilities tailored for wholesale operations.