Porter Metrics vs Zigpoll Customer Surveysfor Shopify (2026)
Porter Metrics and Zigpoll Customer Surveys are both Shopify apps in the Analytics category, but they address very different needs. Porter Metrics focuses on aggregating and reporting sales and product data to external tools like Google Sheets, aiming to provide a centralized view of marketing performance and enable cross-channel analysis. Its target audience is likely merchants who require advanced, customized reporting beyond Shopify's built-in analytics and are comfortable working with spreadsheets and data analysis tools. Zigpoll Customer Surveys, on the other hand, concentrates on gathering direct customer feedback through various survey types (post-purchase, pre-purchase, on-site, email, and SMS).
At a Glance
Porter Metrics
2 reviews
Zigpoll Customer Surveys
417 reviews
Detailed Overview
Porter Metrics
We connect your Sales and Products data to your favorite reporting tool, Google Sheets
Key Features
- Reporting your Shopify Sales and Products data.
- Create cross channel reports with combining data form your CRM and Ads platforms
- Export your data to your favorite reporting tool
Zigpoll Customer Surveys
Post-purchase, pre-purchase, NPS, on-site, email and sms surveys. Tap insights with AI analytics.
Key Features
- Advanced post-purchase surveys that get quality responses. No coding required.
- Customize and translate every detail. Localize for multiple languages.
- Abandoned checkout campaigns. Uncover common pain points and recover carts.
- Connect survey responses to your Shopify customer and order dashboards.
- Compatible with Shopify's Order Status and Thank You Page Checkout Extensions
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Porter Metrics5/5 Zigpoll Customer Surveys5/5 | ||
| Reviews | 2 | 417 |
Reviews Porter Metrics2 Zigpoll Customer Surveys417 | ||
| Focus | Data Reporting & Centralization | Customer Feedback & Surveys |
Focus Porter MetricsData Reporting & Centralization Zigpoll Customer SurveysCustomer Feedback & Surveys | ||
| Reporting Destination | Google Sheets (and other reporting tools) | Zigpoll Dashboard (with AI Analytics) |
Reporting Destination Porter MetricsGoogle Sheets (and other reporting tools) Zigpoll Customer SurveysZigpoll Dashboard (with AI Analytics) | ||
| Data Source | Shopify Sales, Products, CRM, Ads Platforms | Customer Surveys (Zero-Party Data) |
Data Source Porter MetricsShopify Sales, Products, CRM, Ads Platforms Zigpoll Customer SurveysCustomer Surveys (Zero-Party Data) | ||
| Integration Target | Data analysts, marketing teams needing custom reports | Marketing teams, product managers seeking customer insights |
Integration Target Porter MetricsData analysts, marketing teams needing custom reports Zigpoll Customer SurveysMarketing teams, product managers seeking customer insights | ||
| Ease of Use (Inferred) | Requires some spreadsheet knowledge | No-code setup, user-friendly interface |
Ease of Use (Inferred) Porter MetricsRequires some spreadsheet knowledge Zigpoll Customer SurveysNo-code setup, user-friendly interface | ||
| Key Benefit | Centralized marketing data, cross-channel attribution | Direct customer insights, improved conversion rates |
Key Benefit Porter MetricsCentralized marketing data, cross-channel attribution Zigpoll Customer SurveysDirect customer insights, improved conversion rates | ||
Our Verdict
For merchants needing deep-dive analytics and custom reporting, especially those already relying heavily on Google Sheets for data analysis, Porter Metrics appears to be the better choice, assuming they can overcome the low review count with further research and potentially a free trial. However, for the vast majority of Shopify merchants primarily focused on understanding their customers' needs, pain points, and motivations to optimize their store, products, and marketing strategies, Zigpoll Customer Surveys is the more compelling option. The significantly higher review count suggests a more mature and widely adopted product with a proven track record of delivering value.
Common Questions
Which app is easier to use?
Based on the descriptions, Zigpoll Customer Surveys appears easier to use with its no-code setup and emphasis on user-friendliness. Porter Metrics likely requires a greater understanding of data manipulation and spreadsheet software.
Which app is better for understanding customer behavior?
Zigpoll Customer Surveys is designed specifically to understand customer behavior through surveys and feedback. Porter Metrics focuses on analyzing sales and product data, which offers insights into *what* customers are buying, but not necessarily *why*.
Which app is better for advanced reporting?
Porter Metrics is specifically designed for advanced reporting, allowing merchants to export and combine Shopify data with data from other platforms in Google Sheets. Zigpoll offers reporting within its own dashboard, but it's focused on survey results and may not be as flexible for complex, cross-channel analyses.
Does Porter Metrics offer customer surveys?
The provided information doesn't mention customer survey capabilities for Porter Metrics. It appears focused solely on data aggregation and reporting.
Which app provides AI capabilities?
Zigpoll Customer Surveys specifically mentions AI analytics for gathering insights from zero-party data, while Porter Metrics does not state any AI integration.
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