Pipe17 vs Workflow Automation—React Flowfor Shopify (2026)
Pipe17 and Workflow Automation—React Flow, while both categorized under 'Orders' in the Shopify app store, cater to significantly different segments of the e-commerce market. Pipe17 positions itself as a robust order management and integration platform aimed at mid-market and enterprise DTC, POS, and B2B sellers. Its focus lies on complex B2B and DTC flows, connecting Shopify with various marketplaces, fulfillment centers, and ERP systems. This makes it a suitable solution for larger businesses dealing with intricate order operations and multiple sales channels, emphasizing scalability and automation. Workflow Automation—React Flow, on the other hand, targets a broader range of Shopify merchants seeking to automate various tasks related to order fulfillment, customer management, and marketing. Its emphasis is on ease of use and a visual workflow builder, enabling users to create custom automation rules for tasks like sending inventory alerts, fulfilling orders, applying discounts, and managing customer tags. The app boasts integrations with popular marketing and productivity tools like Mailchimp, Slack, and Google Sheets. Therefore, this app appears more suitable for smaller to medium-sized businesses seeking to streamline their operations and enhance customer experience through automation without extensive IT infrastructure requirements.
At a Glance
Pipe17
19 reviews
Workflow Automation—React Flow
168 reviews
Detailed Overview
Pipe17
Order Management and Integrations for Mid-Market and Enterprise DTC, POS and B2B Sellers
Key Features
- Connect and Automate Complex B2B and DTC Flows Between Your Applications
- Hold, Split and Route B2B and DTC Orders Across Your Fulfillment Centers
- Post Updates to Your ERP and Data Warehouse in Realtime
- Automate Kit and Bundle Handling between Shopify and Your Fulfillment Centers
- Keep Inventory Levels in Sync between Shopify, your channels and your ERP
Workflow Automation—React Flow
Easy way to automate order fulfillment, customer tagging, discount functions, email marketing, etc.
Key Features
- Build powerful Shopify flow automations with custom workflow builder
- Manage refunds, credits, alerts, and fulfillment using smart automation rules
- Connect Mailchimp, Slack, Asana, Twilio, WhatsApp, Xero, Google Sheets, and more
- Schedule tasks with flexible delays, triggers, and conditional steps
- Generate checkout discounts, shipping, payment & validation Shopify functions
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Pipe174.9/5 Workflow Automation—React Flow5/5 | ||
| Reviews | 19 | 168 |
Reviews Pipe1719 Workflow Automation—React Flow168 | ||
| Target Merchant | Mid-Market & Enterprise (B2B/DTC/POS) | Small to Medium-Sized Businesses |
Target Merchant Pipe17Mid-Market & Enterprise (B2B/DTC/POS) Workflow Automation—React FlowSmall to Medium-Sized Businesses | ||
| Focus | Complex Order Management & Integrations | Broad Automation of Tasks (Order Fulfillment, Marketing, etc.) |
Focus Pipe17Complex Order Management & Integrations Workflow Automation—React FlowBroad Automation of Tasks (Order Fulfillment, Marketing, etc.) | ||
| Key Integration Focus | Marketplaces, Fulfillment Centers, ERPs | Marketing & Productivity Tools (Mailchimp, Slack, etc.) |
Key Integration Focus Pipe17Marketplaces, Fulfillment Centers, ERPs Workflow Automation—React FlowMarketing & Productivity Tools (Mailchimp, Slack, etc.) | ||
| Complexity | High (For complex business logic) | Low (User-Friendly Workflow Builder) |
Complexity Pipe17High (For complex business logic) Workflow Automation—React FlowLow (User-Friendly Workflow Builder) | ||
| Inventory Management | Keeps inventory synced between Shopify, channels, and ERP. | Provides inventory alerts and can hide out-of-stock products. |
Inventory Management Pipe17Keeps inventory synced between Shopify, channels, and ERP. Workflow Automation—React FlowProvides inventory alerts and can hide out-of-stock products. | ||
| B2B Capabilities | Designed for B2B order flows, including hold, split, and routing. | Limited B2B-specific features listed. |
B2B Capabilities Pipe17Designed for B2B order flows, including hold, split, and routing. Workflow Automation—React FlowLimited B2B-specific features listed. | ||
| Order Handling | Handles B2B and DTC orders. | Automates order fulfilment, cancellation, and fraud risk tagging. |
Order Handling Pipe17Handles B2B and DTC orders. Workflow Automation—React FlowAutomates order fulfilment, cancellation, and fraud risk tagging. | ||
| Pricing Complexity | Likely more complex pricing reflecting integration capabilities | Likely simpler pricing based on usage (orders/automations) |
Pricing Complexity Pipe17Likely more complex pricing reflecting integration capabilities Workflow Automation—React FlowLikely simpler pricing based on usage (orders/automations) | ||
Our Verdict
For larger Shopify businesses with complex B2B or multi-channel operations, needing deep integration with ERP systems and fulfillment centers, Pipe17 is the stronger choice. Its focus on order management across channels makes it well-suited for companies requiring robust, scalable solutions. While the number of reviews is lower, its positioning clearly targets a more specialized, enterprise-level market.
However, for smaller to medium-sized Shopify merchants who primarily need to automate routine tasks and improve customer experience without extensive integrations or B2B complexity, Workflow Automation—React Flow offers a more accessible and user-friendly solution. Its visual workflow builder and integrations with marketing tools provide a flexible way to streamline operations and enhance marketing efforts. The higher number of reviews suggests it resonates well with its target audience. For pure automation of marketing tasks or for customer management inside Shopify, Workflow Automation appears more valuable.
Common Questions
Which app is easier to set up and use?
Workflow Automation—React Flow is likely easier to set up and use due to its visual workflow builder and focus on simplifying common automation tasks. Pipe17, with its emphasis on complex integrations, probably requires more technical expertise and configuration.
Which app is better for managing a wholesale business?
Pipe17 is better suited for managing a wholesale business due to its explicit B2B features, including order routing, handling deposits, terms, and its integration capabilities with ERP systems commonly used in B2B environments.
Does Workflow Automation--React Flow handle subscription orders?
The description doesn't explicitly mention subscription order management. It focuses on one-time order automations and management, suggesting subscription support might be limited or require custom configurations.
Which app is likely to cost more?
Pipe17 is likely to cost more due to its focus on enterprise-level solutions and complex integrations. Pricing likely reflects the volume of orders and the number of integrations required. Workflow Automation—React Flow will likely have more tiered pricing models suitable for different budget levels.
What support resources does each app offer?
Without access to the individual app listings, it is impossible to know. However, considering the difference in target audience and complexity of the app, it's safe to assume that Pipe17 will offer more comprehensive support, including onboarding and managed services, whereas Workflow Automation -- React Flow will likely depend on self-service resources and chat support.
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