Orderly Emails ‑ Templates App vs Shopify Formsfor Shopify (2026)
Orderly Emails ‑ Templates App and Shopify Forms, while both categorized under 'Marketing' on Shopify, cater to distinct needs. Orderly Emails focuses on enhancing the post-purchase customer experience by providing customizable, branded email templates for order confirmations, shipping updates, and abandoned cart reminders. It targets merchants seeking to elevate their brand image and drive sales through optimized email communication without requiring coding expertise. Its strength lies in its ready-to-use templates and drag-and-drop customization, enabling merchants to quickly improve their email marketing. Shopify Forms, on the other hand, is designed for lead generation and contact list growth. It allows merchants to create inline and pop-up forms to capture visitor information, offering features like incentivized discounts and language translation. Shopify Forms' primary focus is on acquiring new leads and building customer profiles through form submissions. While Orderly Emails aims to improve existing transactional emails, Shopify Forms concentrates on proactively engaging visitors before they make a purchase. Orderly Emails caters to merchants wanting to refine their brand's post-purchase communication strategy, while Shopify Forms serves merchants seeking to expand their customer base through lead capture on their website. The value proposition of Orderly Emails is improved branding and increased sales through better email marketing, while Shopify Forms offers lead generation and customer data collection capabilities.
At a Glance
Orderly Emails ‑ Templates App
512 reviews
Shopify Forms
368 reviews
Detailed Overview
Orderly Emails ‑ Templates App
Customizable, branded email templates for your store. Upgrade your email marketing & order emails.
Key Features
- Upgrade your email marketing with beautiful, branded email templates for Shopify
- Add logos, colors and fonts to your email templates with The Magic Designer
- Sell more by adding discounts, product recommendations & upsells to your emails
- Multi-currency emails, quick translation & country settings are all supported
- Email marketing made easy: No coding or design skills needed for quick results!
Shopify Forms
Grow your contact list and convert new leads with Shopify’s customizable forms tool.
Key Features
- Add pop-ups and inline forms to capture leads, and tag new customers
- Customize forms with text, images, metafields, discounts, and triggers
- Translate forms in-app to align with localized store content
- Boost conversions among 200M+ Shop users, automatically
- Store, segment, and leverage customer data—all within a secure platform
Feature Comparison
| Rating | 4.9/5 | 4.2/5 |
Rating Orderly Emails ‑ Templates App4.9/5 Shopify Forms4.2/5 | ||
| Reviews | 512 | 368 |
Reviews Orderly Emails ‑ Templates App512 Shopify Forms368 | ||
| Primary Function | Customizable Email Templates | Lead Capture Forms |
Primary Function Orderly Emails ‑ Templates AppCustomizable Email Templates Shopify FormsLead Capture Forms | ||
| Key Feature 1 | Magic Designer for Email Branding | Pop-up and Inline Forms |
Key Feature 1 Orderly Emails ‑ Templates AppMagic Designer for Email Branding Shopify FormsPop-up and Inline Forms | ||
| Key Feature 2 | Product Recommendations in Emails | Discount Incentives in Forms |
Key Feature 2 Orderly Emails ‑ Templates AppProduct Recommendations in Emails Shopify FormsDiscount Incentives in Forms | ||
| Target Merchant | Those wanting to improve post-purchase email experience | Those wanting to grow their contact list and generate leads |
Target Merchant Orderly Emails ‑ Templates AppThose wanting to improve post-purchase email experience Shopify FormsThose wanting to grow their contact list and generate leads | ||
| Ease of Use | No coding skills needed | Easy form creation and customization |
Ease of Use Orderly Emails ‑ Templates AppNo coding skills needed Shopify FormsEasy form creation and customization | ||
| Value Proposition | Branded emails that drive sales | Lead generation and customer data collection |
Value Proposition Orderly Emails ‑ Templates AppBranded emails that drive sales Shopify FormsLead generation and customer data collection | ||
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Our Verdict
If you're looking to upgrade your order confirmation, shipping update, or abandoned cart emails to be more visually appealing and drive additional sales through personalized recommendations and discounts, Orderly Emails is the better choice. Its focus on branding and sales-driven email customization makes it ideal for merchants who want to leverage their existing email communications. However, if your primary goal is to expand your customer base by capturing visitor information and building a contact list, Shopify Forms is the more suitable option. Its lead capture capabilities and integration with Shopify's ecosystem make it a powerful tool for growing your audience.
Common Questions
Which app is better for increasing sales through email marketing?
Orderly Emails is specifically designed to increase sales through email marketing by allowing you to add discounts and product recommendations to your transactional emails.
Which app is better for building a customer email list?
Shopify Forms is better for building a customer email list, as it allows you to create forms to capture visitor information.
Do I need coding skills to use either app?
Neither app requires coding skills. Orderly Emails offers a "Magic Designer" while Shopify Forms provides easy form creation and customization options.
Can I customize the design of emails or forms with either app?
Yes, both apps offer customization options. Orderly Emails lets you add logos, colors, and fonts to your emails, while Shopify Forms allows you to customize forms with text, images, and colors.
Which app focuses more on the post-purchase customer experience?
Orderly Emails focuses more on the post-purchase customer experience by providing customizable email templates for order confirmations, shipping updates, and other transactional emails.
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