Optim Feed ‑ Facebook Catalog vs Pify ‑ Google Shopping Feedfor Shopify (2026)
Optim Feed - Facebook Catalog and Pify - Google Shopping Feed both aim to help Shopify merchants generate product feeds, but they target different platforms and offer distinct features. Optim Feed focuses specifically on Facebook Catalogs (with TikTok support in the future), emphasizing speed and ease of setup. It is suited for merchants who want a simple way to create a Facebook product feed and customize it with variant titles, vendor names, collections, and custom labels. Pify, on the other hand, positions itself as a more versatile solution for exporting product feeds to multiple platforms, including Google Shopping and other online marketplaces. It also offers a template for custom XML feeds and allows for hiding out-of-stock products and delivery costs.
At a Glance
Optim Feed ‑ Facebook Catalog
11 reviews
Pify ‑ Google Shopping Feed
1 reviews
Detailed Overview
Optim Feed ‑ Facebook Catalog
Quick & easy feed generation from your store's products. Create & connect within 5 minutes.
Key Features
- Customize product titles with variant titles, vendor names, and separators.
- Filter feed to include products from a specific collection.
- Map 5 custom labels with product information like inventory level & tags.
Pify ‑ Google Shopping Feed
Generate product feeds tailored to your requirements! Such as Google to create feeds
Key Features
- You can easily copy the URL of the feeds we generated with a single click.
- Easily create feeds and specify product collections
- Auto sync the feed daily.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Optim Feed ‑ Facebook Catalog5/5 Pify ‑ Google Shopping Feed5/5 | ||
| Reviews | 11 | 1 |
Reviews Optim Feed ‑ Facebook Catalog11 Pify ‑ Google Shopping Feed1 | ||
| Target Platform | Facebook Catalogs (TikTok coming soon) | Google Shopping & multiple platforms |
Target Platform Optim Feed ‑ Facebook CatalogFacebook Catalogs (TikTok coming soon) Pify ‑ Google Shopping FeedGoogle Shopping & multiple platforms | ||
| Customization | Variant titles, vendor names, collections, custom labels | Custom XML, hide out-of-stock, delivery costs |
Customization Optim Feed ‑ Facebook CatalogVariant titles, vendor names, collections, custom labels Pify ‑ Google Shopping FeedCustom XML, hide out-of-stock, delivery costs | ||
| Automation | Manual connection | Auto sync daily |
Automation Optim Feed ‑ Facebook CatalogManual connection Pify ‑ Google Shopping FeedAuto sync daily | ||
| Support for custom feeds | No | Yes, via custom XML template and team support |
Support for custom feeds Optim Feed ‑ Facebook CatalogNo Pify ‑ Google Shopping FeedYes, via custom XML template and team support | ||
| Ease of use | Emphasizes quick setup (5 minutes) | Easy to copy feed URLs |
Ease of use Optim Feed ‑ Facebook CatalogEmphasizes quick setup (5 minutes) Pify ‑ Google Shopping FeedEasy to copy feed URLs | ||
| Pricing | Not specified, assume free or paid | Not specified, assume free or paid |
Pricing Optim Feed ‑ Facebook CatalogNot specified, assume free or paid Pify ‑ Google Shopping FeedNot specified, assume free or paid | ||
Our Verdict
For merchants primarily focused on advertising on Facebook and seeking a quick and easy feed setup with customization options for product titles and labels, Optim Feed - Facebook Catalog appears to be the better choice. The higher number of reviews (though still small) suggests more users have found it valuable. However, if a merchant requires broader marketplace coverage, including Google Shopping, and needs more flexibility in creating custom XML feeds or hiding stock/delivery information, Pify - Google Shopping Feed is the more suitable option. The daily automatic feed sync in Pify is also beneficial for maintaining up-to-date product information across platforms. Given the low review counts, it's advisable to thoroughly investigate their respective support documentation and contact their teams for a trial or demo.
Common Questions
Which app is easier to set up and get running quickly?
Optim Feed explicitly claims a quick and easy setup within 5 minutes, suggesting it's designed for simplicity and speed.
Does either app automatically submit my product feed to Facebook or Google?
Optim Feed explicitly states it does not automatically connect to Facebook to avoid overwriting existing feeds. Pify's level of automation regarding Google submission is not clear from the description.
Which app provides more control over the product data that is sent in the feed?
Pify offers more control overall through custom XML templates and the ability to hide out-of-stock items and delivery costs. Optim Feed's customization focuses on product titles and labels.
Can both apps handle a store with a very large number of products?
Optim Feed explicitly supports stores with up to 100,000 variants. There is no information about Pify's capacity.
If I need a product feed for a platform not explicitly listed, which app is better?
Pify's custom XML feed option and the statement that their team can produce feeds for any channel make it a better choice for platforms beyond Facebook and Google Shopping.
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