Nabu for Google Ads Pixel vs SupaEasy: AI Functions creatorfor Shopify (2026)
Nabu for Google Ads Pixel and SupaEasy: AI Functions creator serve entirely different purposes on the Shopify platform. Nabu focuses on streamlining Google Ads conversion tracking for all Shopify merchants by offering a 1-click Google Pixel installation and automatic updates to conversion tracking codes, eliminating the need for manual code editing. Its core strength lies in its ease of use and accuracy in tracking conversions, including enhanced conversion tracking and post-purchase upsell tracking. The app aims to solve the common problem of inaccurate or outdated Google Ads tracking due to manual implementation and code updates. SupaEasy, on the other hand, caters to merchants seeking advanced customization of their checkout process, particularly those affected by the deprecation of Shopify Scripts. It provides a no-code solution for generating discounts, shipping, payment, and validation functions, leveraging AI to simplify the function creation process. It targets Shopify Plus merchants needing advanced functionalities, as well as standard Shopify plan merchants who want control over their checkout. Winning a ShopTank award at Editions 25 lends credibility to the app's innovation and value.
At a Glance
Nabu for Google Ads Pixel
449 reviews
SupaEasy: AI Functions creator
162 reviews
Detailed Overview
Nabu for Google Ads Pixel
Google Ads Tracking with 1-click install of Google Pixel. Enhanced Conversions & Upsell Tracking.
Key Features
- Resolve Google Ads Conversion Pixel Errors and track conversions accurately.
- Enhanced Conversion Tracking - send first-party data in a privacy-safe way.
- Post Purchase Upsell Conversion Tracking, Track Shipping & Taxes accurately.
- 1-click integration with Google Ads. Support individual and agency accounts.
- Track Google Ads conversions easily without editing theme files or code changes.
SupaEasy: AI Functions creator
Generate discounts, shipping, payment & validation functions. ShopTank winner at Editions 25.
Key Features
- ShopTank winner at Shopify Editions.dev 2025
- Migrate old Script to new Shopify Functions supa easy.
- Generates & Migrate functions for: discounts, delivery, payment and validation
- A.I. assistant helps you to generate the function you need.
- For every Shopify plan and Shopify merchants not restricted to Shopify Plus
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Nabu for Google Ads Pixel4.9/5 SupaEasy: AI Functions creator5/5 | ||
| Reviews | 449 | 162 |
Reviews Nabu for Google Ads Pixel449 SupaEasy: AI Functions creator162 | ||
| Primary Function | Google Ads Conversion Tracking | Shopify Function Generation (Discounts, Shipping, Payments) |
Primary Function Nabu for Google Ads PixelGoogle Ads Conversion Tracking SupaEasy: AI Functions creatorShopify Function Generation (Discounts, Shipping, Payments) | ||
| Target Audience | All Shopify Merchants using Google Ads | Shopify Plus and Standard Plan Merchants needing Checkout Customization |
Target Audience Nabu for Google Ads PixelAll Shopify Merchants using Google Ads SupaEasy: AI Functions creatorShopify Plus and Standard Plan Merchants needing Checkout Customization | ||
| Ease of Use | 1-Click Installation, No Code Required | AI-powered function generation, No Code Required |
Ease of Use Nabu for Google Ads Pixel1-Click Installation, No Code Required SupaEasy: AI Functions creatorAI-powered function generation, No Code Required | ||
| Value Proposition | Accurate and automated Google Ads tracking, saving time and reducing errors | Advanced checkout customization without coding, migrating from deprecated Shopify Scripts |
Value Proposition Nabu for Google Ads PixelAccurate and automated Google Ads tracking, saving time and reducing errors SupaEasy: AI Functions creatorAdvanced checkout customization without coding, migrating from deprecated Shopify Scripts | ||
| Operations Category Alignment | Streamlining marketing and advertising processes | Customizing crucial checkout operations. |
Operations Category Alignment Nabu for Google Ads PixelStreamlining marketing and advertising processes SupaEasy: AI Functions creatorCustomizing crucial checkout operations. | ||
| AI Feature | No direct AI Feature listed | AI Function Creation |
AI Feature Nabu for Google Ads PixelNo direct AI Feature listed SupaEasy: AI Functions creatorAI Function Creation | ||
Our Verdict
If your primary need is to accurately track Google Ads conversions and simplify the Google Pixel installation process, Nabu for Google Ads Pixel is the clear choice. Its focus on automated tracking and ease of use makes it ideal for any Shopify merchant using Google Ads.
However, if you are looking for advanced customization of your checkout process, especially in light of Shopify Scripts deprecation, and you need to create custom discounts, shipping rules, or payment options, SupaEasy: AI Functions creator is the superior option. It's particularly valuable for Shopify Plus merchants or those on standard plans who need checkout control beyond the basic Shopify features.
Common Questions
Which app is easier to set up?
Nabu for Google Ads Pixel boasts a 1-click installation, making it extremely easy to set up. SupaEasy also requires no-code experience, but you'll need to create/migrate the desired functions. Thus Nabu is the fastest to setup.
Can SupaEasy track Google Ads conversions?
No, SupaEasy's primary function is to create and manage Shopify Functions for checkout customization. It does not directly handle Google Ads conversion tracking.
Is Nabu only for Shopify Plus merchants?
No, Nabu is designed for all Shopify merchants who use Google Ads, regardless of their Shopify plan.
Does SupaEasy require coding knowledge?
No, SupaEasy is designed to be a no-code solution. It uses AI to help you generate functions without needing to write code.
Which app is better for increasing sales?
Both apps can potentially increase sales, but in different ways. Nabu improves ad targeting and ROI by accurately tracking conversions, leading to better ad performance. SupaEasy allows for customized promotions, discounts, and shipping options, which can directly incentivize purchases during checkout.
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