MultiVariants ‑ Bulk Order vs UpsellPlus Checkout Upsellfor Shopify (2026)
MultiVariants ‑ Bulk Order and UpsellPlus Checkout Upsell both have a 5/5 rating, but cater to different merchant needs. MultiVariants is focused on streamlining the ordering process for products with multiple variants, likely appealing to businesses with complex product catalogs and customers who frequently purchase in bulk. UpsellPlus, on the other hand, is dedicated to increasing AOV through various upsell strategies integrated into the checkout process, post-purchase flows, and even thank you pages. Its strength lies in its diverse upsell and cross-sell placements, targeting merchants looking to boost revenue by strategically suggesting complementary or higher-value items to customers during their purchase journey.
At a Glance
MultiVariants ‑ Bulk Order
306 reviews
UpsellPlus Checkout Upsell
103 reviews
Detailed Overview
UpsellPlus Checkout Upsell
Boost your AOV with checkout upsells, product & post purchase offers & thank you page editing
Key Features
- Modify checkout page with upsells, shipping bar & more (Shopify Plus Exclusive)
- Customize thank you page with reviews, upselling and cross-selling, & more
- Create post purchase one-click upsell & downsell offers (single & multi-product)
- Add checkout extensions to show reviews, banners, custom payment and delivery
- Upsell on the product page, cart page, cart drawer, checkout and post-purchase!
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating MultiVariants ‑ Bulk Order5/5 UpsellPlus Checkout Upsell5/5 | ||
| Reviews | 306 | 103 |
Reviews MultiVariants ‑ Bulk Order306 UpsellPlus Checkout Upsell103 | ||
| Primary Function | Bulk Ordering & Variant Management | Checkout & Post-Purchase Upselling |
Primary Function MultiVariants ‑ Bulk OrderBulk Ordering & Variant Management UpsellPlus Checkout UpsellCheckout & Post-Purchase Upselling | ||
| Checkout Modification | Not explicitly mentioned | Modify checkout page with upsells, shipping bar, etc. (Shopify Plus Exclusive) |
Checkout Modification MultiVariants ‑ Bulk OrderNot explicitly mentioned UpsellPlus Checkout UpsellModify checkout page with upsells, shipping bar, etc. (Shopify Plus Exclusive) | ||
| Post-Purchase | Not explicitly mentioned | Customize thank you page, one-click upsells & downsells |
Post-Purchase MultiVariants ‑ Bulk OrderNot explicitly mentioned UpsellPlus Checkout UpsellCustomize thank you page, one-click upsells & downsells | ||
| Target Merchant | Businesses with complex product variations & bulk order needs | Merchants focused on increasing AOV through strategic upselling |
Target Merchant MultiVariants ‑ Bulk OrderBusinesses with complex product variations & bulk order needs UpsellPlus Checkout UpsellMerchants focused on increasing AOV through strategic upselling | ||
| Ease of Use | Likely focuses on efficient order processing | No developer required, suggests user-friendly implementation |
Ease of Use MultiVariants ‑ Bulk OrderLikely focuses on efficient order processing UpsellPlus Checkout UpsellNo developer required, suggests user-friendly implementation | ||
| Value Proposition | Simplified bulk ordering & efficient variant selection | Increased AOV through well-placed upsell offers |
Value Proposition MultiVariants ‑ Bulk OrderSimplified bulk ordering & efficient variant selection UpsellPlus Checkout UpsellIncreased AOV through well-placed upsell offers | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
For merchants primarily concerned with streamlining the bulk ordering process for products with multiple variants, MultiVariants ‑ Bulk Order is the more suitable choice. Its focus on variant management likely provides tools to simplify complex ordering scenarios. Conversely, if the main goal is to increase average order value through strategic upsells and cross-sells at checkout and post-purchase, then UpsellPlus Checkout Upsell is the clear winner. Its feature set is specifically designed to encourage customers to add more items to their cart or upgrade their purchase, offering comprehensive upselling capabilities.
Common Questions
Which app is better for increasing AOV?
UpsellPlus Checkout Upsell is specifically designed to increase AOV through checkout upsells, post-purchase offers, and thank you page editing.
Which app is designed to streamline bulk orders?
MultiVariants ‑ Bulk Order is designed to simplify the ordering process for products with multiple variants, making it ideal for bulk purchases.
Does MultiVariants offer checkout customization?
The provided information does not indicate that MultiVariants offers checkout customization. This is a primary feature of UpsellPlus.
Is a developer required to use UpsellPlus?
No, the UpsellPlus description explicitly states that no developer is required.
What kind of businesses would use MultiVariants?
Businesses with complex product variations and customers who frequently purchase in bulk would benefit most from MultiVariants.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store