MIDA: Heatmap, Replay Checkout vs Sort'd ‑ Prime Collection Sortfor Shopify (2026)
MIDA: Heatmap, Replay Checkout and Sort'd ‑ Prime Collection Sort are both Shopify apps with a 4.9/5 rating, but they serve drastically different purposes within the Shopify ecosystem. MIDA focuses on website analytics and customer behavior, offering heatmaps and session replays to understand user interactions and optimize the checkout process. This data-driven approach targets merchants looking to improve conversion rates and identify friction points in the user journey. Sort'd, on the other hand, is a merchandising tool designed to enhance product collection sorting and organization. It aims to help merchants present their products in the most appealing and effective way through drag-and-drop interfaces, automated sorting rules, and collection performance analytics. Its target audience is merchants focused on visual merchandising and increasing sales through strategically curated product collections. The app positions itself as a solution for larger stores seeking advanced merchandising capabilities and time-saving automation.
At a Glance
MIDA: Heatmap, Replay Checkout
248 reviews
Sort'd ‑ Prime Collection Sort
81 reviews
Detailed Overview
Sort'd ‑ Prime Collection Sort
Sort Collections & Merchandise like a Boss. Unlock Powerful Analytics, Essential Automations & More.
Key Features
- Pro Drag & Drop Merchandiser - Feature-rich grid collection merchandiser
- Set & Forget Automations - Merchandise all those collection pages automatically
- Analytics - Performance metrics that will revolutionise your merchandising
- Product & Collection Performance Scores - Your store's performance made simple
- Plus visual merchandising tools, copy/paste sorting, collection manager & more
Feature Comparison
| Rating | 4.9/5 | 4.9/5 |
Rating MIDA: Heatmap, Replay Checkout4.9/5 Sort'd ‑ Prime Collection Sort4.9/5 | ||
| Reviews | 248 | 81 |
Reviews MIDA: Heatmap, Replay Checkout248 Sort'd ‑ Prime Collection Sort81 | ||
| Core Functionality | Website Analytics (Heatmaps, Replays) | Collection Sorting & Merchandising |
Core Functionality MIDA: Heatmap, Replay CheckoutWebsite Analytics (Heatmaps, Replays) Sort'd ‑ Prime Collection SortCollection Sorting & Merchandising | ||
| Key Features | Heatmaps, Session Replays, Checkout Analysis | Drag & Drop Merchandiser, Automations, Collection Analytics, Performance Scores |
Key Features MIDA: Heatmap, Replay CheckoutHeatmaps, Session Replays, Checkout Analysis Sort'd ‑ Prime Collection SortDrag & Drop Merchandiser, Automations, Collection Analytics, Performance Scores | ||
| Target Merchant | Merchants focused on conversion optimization and identifying usability issues. | Merchants prioritizing visual merchandising, collection management, and automation of product sorting. |
Target Merchant MIDA: Heatmap, Replay CheckoutMerchants focused on conversion optimization and identifying usability issues. Sort'd ‑ Prime Collection SortMerchants prioritizing visual merchandising, collection management, and automation of product sorting. | ||
| Ease of Use (Inferred) | Likely straightforward setup for tracking user behavior. | May require a learning curve to master the drag-and-drop interface and automation features. |
Ease of Use (Inferred) MIDA: Heatmap, Replay CheckoutLikely straightforward setup for tracking user behavior. Sort'd ‑ Prime Collection SortMay require a learning curve to master the drag-and-drop interface and automation features. | ||
| Value Proposition | Improved conversion rates through data-driven website optimization. | Increased sales and efficiency through strategic collection merchandising and automation. |
Value Proposition MIDA: Heatmap, Replay CheckoutImproved conversion rates through data-driven website optimization. Sort'd ‑ Prime Collection SortIncreased sales and efficiency through strategic collection merchandising and automation. | ||
Our Verdict
If your primary goal is to understand user behavior on your website and optimize the checkout process to improve conversions, MIDA: Heatmap, Replay Checkout is the better choice. Its focus on heatmaps and session replays provides valuable insights into how customers interact with your site, enabling data-driven improvements.
Conversely, if your priority is to enhance the presentation of your product collections and automate the sorting process to boost sales, Sort'd ‑ Prime Collection Sort is the superior option. Its drag-and-drop interface, automation features, and collection analytics provide powerful tools for visual merchandising and strategic product placement, especially beneficial for larger stores or those with extensive product catalogs.
Common Questions
Which app is better for a new Shopify store?
For a brand new store, MIDA might be more beneficial initially. Understanding how users interact with your fledgling website is critical. Sort'd's value proposition increases as your product catalog grows and becomes more complex.
Can I use both apps together?
Yes, the apps address distinct aspects of e-commerce. You can use MIDA to understand overall user behavior and Sort'd to optimize specific collection pages based on those insights.
Does MIDA offer A/B testing capabilities like Sort'd might imply through merchandizing?
The app description for MIDA does not explicitly mention A/B testing. The primary function is to analyze existing user behavior through heatmaps and session replays. Sort'd doesn't explicitly mention A/B testing either, though its merchandising capabilities indirectly allow for experimenting with different collection layouts.
Which app is more focused on improving the mobile shopping experience?
MIDA is arguably more helpful for improving the mobile shopping experience as it directly analyzes user behavior (including heatmaps and session replays) which can reveal usability issues specific to mobile devices. Sort'd improves general product presentation on all devices, including mobile.
How much time investment is required to get value from each app?
MIDA likely requires a lower initial time investment as it begins collecting data immediately. Sort'd, on the other hand, requires more time to set up automations, design collection layouts, and analyze the collection performance metrics.
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