Mercado Pago Antifraud Plus and Subuno both aim to reduce fraudulent transactions and chargebacks on Shopify stores. Mercado Pago Antifraud Plus, with its higher number of reviews, focuses on improving security validations and filtering suspicious payments specifically for transactions made through Mercado Pago, particularly credit/debit cards and Pix. This app appears tailored for merchants heavily reliant on Mercado Pago as their primary payment gateway and seeking to optimize approval rates within that ecosystem. Subuno, on the other hand, positions itself as a more versatile, rules-based fraud prevention platform designed to complement existing processes. Despite having fewer reviews, its key strength lies in its customizability and automation capabilities, allowing merchants to define their own fraud checks without coding and integrate third-party data analytics. Subuno is a better fit for merchants who want a more granular control over their fraud screening process and who may be using a wider range of payment gateways, not exclusively Mercado Pago. The "15+ manual review tools" also point to a more hands-on approach for complex fraud scenarios, compared to the more streamlined focus of Mercado Pago Antifraud Plus.
43 reviews
4 reviews
Improve the security of your store and improve the payment approval process
Subuno helps you prevent credit card fraud/chargeback. Customize and automate your order screening.
| Rating | 4.8/5 | 5/5 |
Rating Mercado Pago Antifraud Plus4.8/5 Subuno5/5 | ||
| Reviews | 43 | 4 |
Reviews Mercado Pago Antifraud Plus43 Subuno4 | ||
| Focus | Mercado Pago payments (Credit/Debit/Pix) | General credit card fraud prevention |
Focus Mercado Pago Antifraud PlusMercado Pago payments (Credit/Debit/Pix) SubunoGeneral credit card fraud prevention | ||
| Customization | Limited, focuses on security validation | High, rules-based fraud checks without coding |
Customization Mercado Pago Antifraud PlusLimited, focuses on security validation SubunoHigh, rules-based fraud checks without coding | ||
| Automation | Automated filtering of suspicious payments | Automated flagging/holding/canceling orders |
Automation Mercado Pago Antifraud PlusAutomated filtering of suspicious payments SubunoAutomated flagging/holding/canceling orders | ||
| Third-Party Integration | Not explicitly mentioned | Integrated third party tools for data analytics |
Third-Party Integration Mercado Pago Antifraud PlusNot explicitly mentioned SubunoIntegrated third party tools for data analytics | ||
| Manual Review | Implied, but not emphasized | 15+ manual review tools |
Manual Review Mercado Pago Antifraud PlusImplied, but not emphasized Subuno15+ manual review tools | ||
| Target Merchant | High-volume Mercado Pago users | Merchants needing customizable fraud prevention |
Target Merchant Mercado Pago Antifraud PlusHigh-volume Mercado Pago users SubunoMerchants needing customizable fraud prevention | ||
| Value Proposition | Optimized Mercado Pago approval rates | Reduced manual review time and chargebacks through automation and analytics |
Value Proposition Mercado Pago Antifraud PlusOptimized Mercado Pago approval rates SubunoReduced manual review time and chargebacks through automation and analytics | ||
For Shopify merchants who primarily use Mercado Pago and are looking for a streamlined solution to reduce fraudulent transactions specifically within that payment ecosystem, Mercado Pago Antifraud Plus is likely the better choice. Its focus on validating and authorizing card payments within Mercado Pago offers a targeted approach to improving approval rates and preventing chargebacks.
However, if a merchant requires a more customizable and comprehensive fraud prevention system that integrates with multiple payment gateways and offers extensive manual review tools, Subuno presents a superior option. Its rules-based platform allows for fine-grained control over fraud checks and the integration of third-party data, making it suitable for larger or more complex online stores with diverse payment methods and a need for sophisticated fraud detection.
Based on the descriptions, Mercado Pago Antifraud Plus likely offers a simpler setup due to its focused approach on Mercado Pago transactions. Subuno, with its customizability, might require more initial configuration.
Mercado Pago Antifraud Plus might be more suitable for merchants who are not tech-savvy, as it automates much of the fraud detection process without requiring coding or complex configurations. While Subuno boasts "no coding" fraud checks, setting up effective rules may still require some technical understanding of fraud indicators.
Without pricing information, it's impossible to say definitively. However, smaller businesses might find Mercado Pago Antifraud Plus sufficient if they primarily use Mercado Pago. Subuno's more comprehensive features might be overkill and therefore less cost-effective if not fully utilized.
Subuno appears to offer more advanced fraud analysis capabilities due to its integrated third-party tools and ability to customize fraud checks based on various data points. Mercado Pago Antifraud Plus focuses primarily on validating Mercado Pago payments.
Both apps aim to prevent chargebacks. Mercado Pago Antifraud Plus specifically mentions avoiding chargebacks due to fraudulent payments within the Mercado Pago ecosystem. Subuno's broader fraud prevention tools and customizable checks could be more effective at preventing a wider range of chargeback types.
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