Matrixify vs SyncWith Google Sheets, Lookerfor Shopify (2026)
Matrixify and SyncWith Google Sheets, Looker are both Shopify apps in the 'Selling online' and 'Store data importer' categories, but they cater to different needs. Matrixify positions itself as a comprehensive data management solution for bulk import, export, update, and migration, handling very large datasets (up to 20 GB). Its broad functionality covers almost all store data types, appealing to merchants needing to manage and migrate large volumes of data between platforms, create backups, or perform complex data transformations. SyncWith Google Sheets, Looker, on the other hand, focuses on providing actionable insights through data synchronization with Google Sheets and Looker Studio. SyncWith is tailored for merchants who want automated reporting and analysis, particularly concerning sales, inventory, marketing ROI (especially ad spend tracking with UTM tags), and discount code usage. Its integration with Google's suite allows for custom report building without manual spreadsheet maintenance. While Matrixify handles generic store data management tasks, SyncWith is specialized in deriving business intelligence from existing data.
At a Glance
Matrixify
503 reviews
SyncWith Google Sheets, Looker
11 reviews
Detailed Overview
Matrixify
Matrixify app helps you to manage store data - bulk import, export, update and migrate.
Key Features
- Import and Export data using Excel, Google Sheets or CSV files.
- Migrate from WooCommerce, WordPress, Magento, BigCommerce, Lightspeed, others.
- Backup data, restore data. Copy data from store to store.
- Schedule Export and schedule Import jobs, auto-repeat.
- Monitor and control Export and Import jobs as they happen, see job history.
SyncWith Google Sheets, Looker
Sales, inventory, order export, data, analytics, custom reports in Google Sheets & Looker Studio
Key Features
- Build marketing reports, report on sales by day, store or product & more
- Export discount code usage data for marketing analysis
- Track inventory and forecast when to restock popular items
- Track ROI of ad spend by correlating UTM tags against Shopify order volume
- Report on marketing efforts and track ROAS from Facebook (Meta) & Google Ads
Feature Comparison
| Rating | 4.9/5 | 4.2/5 |
Rating Matrixify4.9/5 SyncWith Google Sheets, Looker4.2/5 | ||
| Reviews | 503 | 11 |
Reviews Matrixify503 SyncWith Google Sheets, Looker11 | ||
| Data Management Focus | Bulk import, export, update, migration; wide data coverage | Automated data synchronization for reporting and analytics; sales, inventory, marketing |
Data Management Focus MatrixifyBulk import, export, update, migration; wide data coverage SyncWith Google Sheets, LookerAutomated data synchronization for reporting and analytics; sales, inventory, marketing | ||
| Target Merchant Type | Merchants needing complex data manipulations, migrations, backups, and integrations; larger stores with significant data volume | Merchants seeking automated reports, insights into sales, inventory, marketing performance; data-driven decision making |
Target Merchant Type MatrixifyMerchants needing complex data manipulations, migrations, backups, and integrations; larger stores with significant data volume SyncWith Google Sheets, LookerMerchants seeking automated reports, insights into sales, inventory, marketing performance; data-driven decision making | ||
| Ease of Use | Potentially steeper learning curve due to extensive features and file formats | Likely easier initial setup due to focused integration with Google Sheets/Looker Studio |
Ease of Use MatrixifyPotentially steeper learning curve due to extensive features and file formats SyncWith Google Sheets, LookerLikely easier initial setup due to focused integration with Google Sheets/Looker Studio | ||
| Value Proposition | Comprehensive data control and migration capabilities | Automated reporting and data-driven insights for business growth |
Value Proposition MatrixifyComprehensive data control and migration capabilities SyncWith Google Sheets, LookerAutomated reporting and data-driven insights for business growth | ||
| Data Volume Handling | Up to 20 GB | Not specified |
Data Volume Handling MatrixifyUp to 20 GB SyncWith Google Sheets, LookerNot specified | ||
| Integrations | Excel, Google Sheets, CSV, FTP, WooCommerce, Magento, BigCommerce, Lightspeed | Google Sheets, Looker Studio |
Integrations MatrixifyExcel, Google Sheets, CSV, FTP, WooCommerce, Magento, BigCommerce, Lightspeed SyncWith Google Sheets, LookerGoogle Sheets, Looker Studio | ||
Our Verdict
For merchants needing robust data migration capabilities, store backups, or complex data transformations across various platforms, Matrixify is the clear choice. Its ability to handle large data volumes and support numerous file formats makes it suitable for larger enterprises or stores undergoing significant changes. However, for merchants primarily interested in automated reporting and analytics – especially regarding sales performance, inventory management, and marketing ROI using Google Sheets and Looker Studio – SyncWith Google Sheets, Looker is the better option. Its streamlined integration with Google's ecosystem and focus on providing actionable insights makes it ideal for data-driven decision-making without extensive manual data manipulation.
Common Questions
Which app is better for migrating from WooCommerce to Shopify?
Matrixify explicitly mentions migration from WooCommerce, making it the better choice for that specific task. SyncWith doesn't advertise migration capabilities.
Which app is easier to use for a beginner?
SyncWith likely has a gentler learning curve due to its focus on integration with Google Sheets and Looker Studio, which many merchants are already familiar with. Matrixify, with its wider range of features and file format options, might require more initial effort to master.
Can both apps schedule data exports?
Matrixify explicitly states that it supports scheduled exports and imports. SyncWith doesn't directly state scheduling export, however, by automating the synchronization it has the effect of regularly updating Google Sheets.
Which app helps track the ROI of my Facebook ads?
SyncWith specifically highlights its ability to track ROI of ad spend by correlating UTM tags against Shopify order volume. Matrixify does not mention ad spend tracking.
Which app is better for making backups of my entire Shopify store?
Matrixify offers data backup and restore functionality. SyncWith Google Sheets, Looker does not mention data backup.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store