MAPPY: Store Locator & Maps vs Propel Replay, Survey, Heatmapfor Shopify (2026)
MAPPY: Store Locator & Maps and Propel Replay, Survey, Heatmap, while both sharing the 'Operations' and 'Analytics' Shopify categories, cater to vastly different needs. MAPPY focuses on providing a robust store locator solution, enabling merchants with physical stores to enhance customer discoverability through interactive maps and location-based features. Key strengths include unlimited locations, bulk import via CSV, a dealer form for network building, automatic nearby store detection based on IP addresses, and customer search record analysis. It aims to bridge the gap between online presence and brick-and-mortar locations. Propel Replay, Survey, Heatmap, on the other hand, concentrates on website user behavior analysis, providing insights into customer interactions through replays, surveys, and heatmaps. Propel aims to optimize the online shopping experience by identifying friction points and understanding user preferences. While both apps boast a high rating of 4.9/5, Propel Replay, Survey, Heatmap has a significantly higher number of reviews (415) compared to MAPPY (240), suggesting a broader user base or longer time in the marketplace. This could indicate greater market penetration or broader applicability across different types of Shopify stores. Merchants should base their choice on whether their primary need is to connect online customers with physical store locations (MAPPY) or to enhance the online shopping experience and conversion rates through user behavior analysis (Propel).
At a Glance
MAPPY: Store Locator & Maps
240 reviews
Propel Replay, Survey, Heatmap
415 reviews
Detailed Overview
MAPPY: Store Locator & Maps
Create your store locator maps page to help customers find nearby stores via interactive Google maps
Key Features
- Add Unlimited Locations: Display with OpenStreetMap (no API Key) or Google Maps
- Bulk Import: Just need to upload your CSV file to add as many stores as you want
- Dealer Form: Simplify flow from store front to back end and automated emails
- Auto-Detect Nearby Stores: Show nearby store based on customers’ IP Address
- Customer Search Records: Check the search history of all customers on map
Feature Comparison
| Rating | 4.9/5 | 4.9/5 |
Rating MAPPY: Store Locator & Maps4.9/5 Propel Replay, Survey, Heatmap4.9/5 | ||
| Reviews | 240 | 415 |
Reviews MAPPY: Store Locator & Maps240 Propel Replay, Survey, Heatmap415 | ||
| Primary Function | Store Locator & Mapping | User Behavior Analytics (Replays, Surveys, Heatmaps) |
Primary Function MAPPY: Store Locator & MapsStore Locator & Mapping Propel Replay, Survey, HeatmapUser Behavior Analytics (Replays, Surveys, Heatmaps) | ||
| Target Merchant | Merchants with physical stores | Merchants focused on website optimization |
Target Merchant MAPPY: Store Locator & MapsMerchants with physical stores Propel Replay, Survey, HeatmapMerchants focused on website optimization | ||
| Key Feature 1 | Bulk Import via CSV | Customer Replay Sessions |
Key Feature 1 MAPPY: Store Locator & MapsBulk Import via CSV Propel Replay, Survey, HeatmapCustomer Replay Sessions | ||
| Key Feature 2 | Automatic Nearby Store Detection | User Surveys |
Key Feature 2 MAPPY: Store Locator & MapsAutomatic Nearby Store Detection Propel Replay, Survey, HeatmapUser Surveys | ||
| Ease of Use (Implied) | Potentially simpler initial setup focusing on location data | Potentially more complex setup involving tracking codes and data analysis |
Ease of Use (Implied) MAPPY: Store Locator & MapsPotentially simpler initial setup focusing on location data Propel Replay, Survey, HeatmapPotentially more complex setup involving tracking codes and data analysis | ||
| Value Proposition | Increased foot traffic to physical stores | Improved website conversion rates and user experience |
Value Proposition MAPPY: Store Locator & MapsIncreased foot traffic to physical stores Propel Replay, Survey, HeatmapImproved website conversion rates and user experience | ||
Our Verdict
For merchants with brick-and-mortar stores aiming to drive online traffic to their physical locations, MAPPY: Store Locator & Maps is the clear choice. Its features are specifically designed to facilitate this, offering tools for bulk importing locations, automatic detection of nearby stores, and customizable map displays. Propel Replay, Survey, Heatmap, while equally well-rated, is geared towards merchants focused on optimizing their online store's user experience and conversion rates. If understanding user behavior and identifying areas for improvement on your website is your priority, then Propel is the more suitable option.
Ultimately, the 'better' app depends entirely on the merchant's specific needs and business model. If you have physical locations, MAPPY wins. If you are purely online, Propel provides far greater value.
Common Questions
Does MAPPY: Store Locator & Maps provide website user behavior analytics like Propel Replay, Survey, Heatmap?
MAPPY focuses on store location analytics, such as search records. It does not offer features like session replays or heatmaps for overall website user behavior in the same way Propel does.
Which app is easier to set up?
MAPPY's setup likely involves adding store locations, which might be simpler initially, especially with the bulk import feature. Propel's setup may be more involved, requiring tracking code installation and configuration for accurate data collection.
Can I use MAPPY: Store Locator & Maps if I don't have physical stores?
No. The core functionality of MAPPY is to connect online customers with physical store locations. It's not designed for businesses without a physical presence.
Can Propel Replay, Survey, Heatmap help me increase foot traffic to my store?
While Propel can indirectly help by improving the online shopping experience and potentially driving more online sales, it doesn't directly address increasing foot traffic to physical stores. MAPPY is better suited for that.
Which app offers a free plan or trial?
The provided data does not include information about pricing or free plans/trials. Checking the Shopify App Store listing is the best way to determine if a free plan or trial is offered for either app.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store