Magic 360 vs ReelUp‑Shoppable Videos+ Reelsfor Shopify (2026)
Magic 360 and ReelUp-Shoppable Videos+ Reels both enhance product presentation on Shopify, but they cater to different visual strategies. Magic 360 focuses on providing interactive 360-degree views of products using static images. Its strength lies in allowing customers to examine products minutely, potentially increasing confidence and reducing returns. The app requires merchants to prepare a series of high-quality images from different angles to generate the 360-degree effect. It supports customizations for speed and autospin. ReelUp-Shoppable Videos+ Reels, on the other hand, leverages the popularity of short-form video content by enabling merchants to easily import and showcase videos from platforms like TikTok and Instagram. It aims to boost conversions by creating engaging shoppable video experiences similar to those found on TikTok, effectively increasing time spent on site and potentially improving SEO. Key to ReelUp is performance, promising no impact on page load speed, and ease of use, allowing for single-click import of user-generated content. ReelUp also supports multicurrency and geolocation features.
At a Glance
Magic 360
32 reviews
ReelUp‑Shoppable Videos+ Reels
228 reviews
Detailed Overview
Magic 360
Display your products in 360 degrees. Customer confidence increases sales and reduces returns.
Key Features
- Display static images alongside your 360 degree spin.
- Magic 360 supports any Shopify theme.
- Customize options like speed and autospin easily on the app settings page.
ReelUp‑Shoppable Videos+ Reels
Boost conversions with TikTok shop like shoppable videos, Instagram reels, Stories,UGC video gallery
Key Features
- Google insights & GT-Metrix tested: Video widgets that won't affect store speed
- Natively embeds videos in autoplay mode across all devices, similar to TikTok.
- Import your existing UGC videos from Instagram and TikTok with a single click.
- Seamlessly integrates with Shopify multi-currency and Geolocation app.
- Increase time spent by users on your online store, which ultimately improves SEO
Feature Comparison
| Rating | 4.3/5 | 5/5 |
Rating Magic 3604.3/5 ReelUp‑Shoppable Videos+ Reels5/5 | ||
| Reviews | 32 | 228 |
Reviews Magic 36032 ReelUp‑Shoppable Videos+ Reels228 | ||
| Visual Focus | 360-degree spin using static images | Shoppable Videos (TikTok/Instagram) |
Visual Focus Magic 360360-degree spin using static images ReelUp‑Shoppable Videos+ ReelsShoppable Videos (TikTok/Instagram) | ||
| Content Source | Merchant-provided JPG images | Imported from TikTok/Instagram or UGC |
Content Source Magic 360Merchant-provided JPG images ReelUp‑Shoppable Videos+ ReelsImported from TikTok/Instagram or UGC | ||
| Primary Benefit | Detailed product examination, reduces returns | Increased engagement, higher conversion rates |
Primary Benefit Magic 360Detailed product examination, reduces returns ReelUp‑Shoppable Videos+ ReelsIncreased engagement, higher conversion rates | ||
| Integration | Supports any Shopify theme | Seamless with multi-currency and Geolocation app |
Integration Magic 360Supports any Shopify theme ReelUp‑Shoppable Videos+ ReelsSeamless with multi-currency and Geolocation app | ||
| Performance Impact Claim | Not mentioned | Zero impact on page loading speed |
Performance Impact Claim Magic 360Not mentioned ReelUp‑Shoppable Videos+ ReelsZero impact on page loading speed | ||
| Ease of Use | Customize speed and autospin on settings page | One-click import from Instagram and TikTok |
Ease of Use Magic 360Customize speed and autospin on settings page ReelUp‑Shoppable Videos+ ReelsOne-click import from Instagram and TikTok | ||
| Target Merchant | Merchants with high-detail products (e.g., jewelry, electronics) | Merchants wanting engaging social media style shopping experience |
Target Merchant Magic 360Merchants with high-detail products (e.g., jewelry, electronics) ReelUp‑Shoppable Videos+ ReelsMerchants wanting engaging social media style shopping experience | ||
| Content Creation Effort | High (requires professional product photography) | Low (Leverages existing content) |
Content Creation Effort Magic 360High (requires professional product photography) ReelUp‑Shoppable Videos+ ReelsLow (Leverages existing content) | ||
| Value Proposition | Improves customer confidence and reduces returns | Increase user time and improve SEO |
Value Proposition Magic 360Improves customer confidence and reduces returns ReelUp‑Shoppable Videos+ ReelsIncrease user time and improve SEO | ||
Our Verdict
Choosing between Magic 360 and ReelUp depends heavily on your product type and marketing strategy. Magic 360 is ideal for merchants selling products where detailed visual inspection is critical to the buying decision, such as intricate jewelry, electronics with complex designs, or items where the customer needs to see every angle. However, it requires investment in high-quality product photography.
ReelUp is more suitable for merchants who want to leverage the popularity of short-form video content and create a more engaging and social shopping experience. It's especially beneficial for products that are visually appealing in motion, such as fashion apparel or activewear, or when UGC is readily available. Given the significant difference in review volume and rating, ReelUp appears to be generating more positive customer experiences overall, but the choice ultimately depends on the merchant's unique requirements and resources.
Common Questions
Which app is easier to set up?
ReelUp is likely easier to set up due to its one-click import feature for TikTok and Instagram videos. Magic 360 requires you to prepare and upload a set of images for each product.
Which app is better for improving SEO?
ReelUp claims to increase time spent by users on the online store, which ultimately improves SEO, and also integrates with google insights to maintain store speed. Magic 360 does not explicitly state any SEO benefits.
Which app is better for reducing returns?
Magic 360 directly addresses the reduction of returns by allowing customers to thoroughly inspect the product before purchasing. While ReelUp can boost sales, it doesn't directly address the issue of returns in its description.
Which app requires more initial investment?
Magic 360 typically requires more initial investment due to the need for professional-grade product photography to create the 360-degree views. ReelUp leverages existing or easily created video content.
Can I use both Magic 360 and ReelUp on my store?
Yes, it's technically possible to use both apps. However, you should consider the potential impact on page load speed and user experience. If your products benefit from both a 360-degree view and engaging video content, testing both is an option. Monitor page speed and customer feedback.
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