Lury: Make an Offer vs Mgroup Dynamic Pricefor Shopify (2026)
Lury: Make an Offer and Mgroup Dynamic Price both address pricing strategies on Shopify, but take very different approaches. Lury focuses on enabling customers to submit offers on products, facilitating a negotiation process designed to convert browsers into buyers. It emphasizes ease of use through automated rules for accepting, declining, and countering offers. Its strength lies in its ability to capture leads through offer submissions and implement targeted pricing strategies without blanket discounts, appealing to merchants seeking to maximize revenue on individual items. Mgroup Dynamic Price, on the other hand, aims to provide personalized pricing based on customer tags, offering the ability to tailor prices without explicitly offering discounts. This positions it more towards customer segmentation and incentivizing loyalty or specific customer behaviors.
At a Glance
Lury: Make an Offer
6 reviews
Mgroup Dynamic Price
0 reviews
Detailed Overview
Lury: Make an Offer
Boost sales by letting customers make you an offer. Set up rules to auto accept, decline and counter
Key Features
- Instantly closes the customer offer based on the acceptable price you set.
- Exit intent popup to invite for their price before they leave.
- Capture email & phone leads for all the offers.
- Add negotiation for only certain products or entire collections.
- Support for multiple languages.
Mgroup Dynamic Price
Easily adjust product prices based on customer tags.
Key Features
- Personalized discounts based on customer tags.
- Price transformation without discounts.
- The ability to create a custom pricing logic.
Feature Comparison
| Rating | 5/5 | 0/5 |
Rating Lury: Make an Offer5/5 Mgroup Dynamic Price0/5 | ||
| Reviews | 6 | 0 |
Reviews Lury: Make an Offer6 Mgroup Dynamic Price0 | ||
| Pricing Strategy | Customer Offers & Negotiation | Customer Tag-Based Pricing |
Pricing Strategy Lury: Make an OfferCustomer Offers & Negotiation Mgroup Dynamic PriceCustomer Tag-Based Pricing | ||
| Automation | Automated Offer Acceptance/Decline | Potentially, via custom pricing logic (unclear) |
Automation Lury: Make an OfferAutomated Offer Acceptance/Decline Mgroup Dynamic PricePotentially, via custom pricing logic (unclear) | ||
| Ease of Use (Inferred) | Likely higher due to predefined rules | Potentially complex, especially with custom logic |
Ease of Use (Inferred) Lury: Make an OfferLikely higher due to predefined rules Mgroup Dynamic PricePotentially complex, especially with custom logic | ||
| Target Merchant | Merchants wanting to increase conversion rates by enabling negotiation on select products | Merchants with strong customer segmentation looking to offer personalized pricing. |
Target Merchant Lury: Make an OfferMerchants wanting to increase conversion rates by enabling negotiation on select products Mgroup Dynamic PriceMerchants with strong customer segmentation looking to offer personalized pricing. | ||
| Shopify Plus Focus | No specific mention | Certain features exclusive to Shopify Plus |
Shopify Plus Focus Lury: Make an OfferNo specific mention Mgroup Dynamic PriceCertain features exclusive to Shopify Plus | ||
| Value Proposition | Convert browsers into buyers with offer negotiations and targeted discounts. | Optimize profitability with personalized pricing based on customer segments. |
Value Proposition Lury: Make an OfferConvert browsers into buyers with offer negotiations and targeted discounts. Mgroup Dynamic PriceOptimize profitability with personalized pricing based on customer segments. | ||
Our Verdict
Lury: Make an Offer is better suited for merchants who want to experiment with price negotiation, particularly on specific products or collections, and don't want to rely on blanket discounts. The automated rules make it user-friendly. Mgroup Dynamic Price, while promising, is harder to evaluate without reviews. It appears aimed at more advanced Shopify Plus users with existing customer segmentation strategies and the technical capacity to implement custom pricing logic. Given the lack of user reviews and potential complexity, Mgroup Dynamic Price presents a higher risk proposition. Lury's positive ratings, even with a small sample size, offer more confidence.
Common Questions
Which app is easier to set up and use?
Lury: Make an Offer likely offers a simpler setup process due to its predefined rules for handling offers. Mgroup Dynamic Price, with its custom logic capabilities, could require more technical expertise or configuration.
Which app is more suitable for a beginner Shopify merchant?
Lury: Make an Offer is the better choice for beginners due to its simpler approach and automation features. Mgroup Dynamic Price is more geared towards experienced merchants, especially those on Shopify Plus.
Which app can help capture more customer information?
Lury explicitly captures email and phone leads for all offers, making it better suited for lead generation in the pricing process. Mgroup Dynamic Price doesn't explicitly mention lead capture.
How do I choose between customer offers and dynamic pricing?
If you want to test customer willingness to pay and capture more leads, Lury is a better option. If you have well-defined customer segments and need to offer personalized discounts to specific groups, then Mgroup Dynamic Price is an option (but user reviews should be checked first). This also depends on whether you're a Plus user.
Is Mgroup Dynamic Price only useful for Shopify Plus users?
No, the app can be used by all Shopify merchants, but certain features are exclusive to Shopify Plus, so the app may be less effective for non-Plus merchants.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store