Listr: Wishlist + Reminder vs Swish (formerly Wishlist King)for Shopify (2026)

Listr: Wishlist + Reminder and Swish (formerly Wishlist King) both aim to enhance customer engagement through wishlist functionality. Listr focuses on leveraging social proof and automated reminders, appealing to merchants seeking a simple, hands-off approach. Its main selling points are showcasing product popularity through wishlist counts and automated email reminders based on frequency preferences (daily, weekly, monthly). Swish, on the other hand, positions itself as a feature-rich solution for brands with ambition, emphasizing customization, advanced analytics, and integrations with popular marketing platforms. The rebranding from Wishlist King suggests a renewed focus on a more polished and comprehensive offering. The key difference lies in the level of sophistication and the target merchant. Listr appears suitable for smaller stores prioritizing ease of use and basic wishlist functionality with a social proof element. Swish, with its emphasis on customizability, analytics, and integrations like Klaviyo and GA4, caters to larger, more marketing-savvy brands looking to deeply integrate wishlists into their overall customer engagement strategy. Swish also highlights a free setup and customization service, suggesting a higher level of support and personalized attention.

Listr: Wishlist + Reminder and Swish (formerly Wishlist King) both aim to enhance customer engagement through wishlist functionality. Listr focuses on leveraging social proof and automated reminders, appealing to merchants seeking a simple, hands-off approach. Its main selling points are showcasing product popularity through wishlist counts and automated email reminders based on frequency preferences (daily, weekly, monthly). Swish, on the other hand, positions itself as a feature-rich solution for brands with ambition, emphasizing customization, advanced analytics, and integrations with popular marketing platforms. The rebranding from Wishlist King suggests a renewed focus on a more polished and comprehensive offering. The key difference lies in the level of sophistication and the target merchant. Listr appears suitable for smaller stores prioritizing ease of use and basic wishlist functionality with a social proof element. Swish, with its emphasis on customizability, analytics, and integrations like Klaviyo and GA4, caters to larger, more marketing-savvy brands looking to deeply integrate wishlists into their overall customer engagement strategy. Swish also highlights a free setup and customization service, suggesting a higher level of support and personalized attention.