Lably—Product Labels & Badges vs ViralSweep Giveaways Contestsfor Shopify (2026)
Lably and ViralSweep both fall under the "Promotions - Other" category on Shopify, but they address fundamentally different marketing needs. Lably focuses on visual merchandising by providing tools to create and display product labels and badges. It aims to increase conversion rates by drawing attention to specific products, sales, or promotions. ViralSweep, on the other hand, centers on customer acquisition and engagement through giveaways, contests, and sweepstakes. It helps merchants grow their email lists, boost social media presence, and ultimately drive sales through interactive campaigns. Lably's strength lies in its ease of use for creating visually appealing product labels, offering a library of pre-designed options and extensive customization. Its target audience is merchants looking to enhance their product presentation and highlight promotions directly on their storefront. ViralSweep excels in creating engaging marketing campaigns with viral potential, providing tools for managing entries, selecting winners, and incentivizing social sharing. Its target audience is merchants seeking to expand their reach, gather leads, and boost sales through interactive promotions and giveaways.
At a Glance
Lably—Product Labels & Badges
399 reviews
ViralSweep Giveaways Contests
135 reviews
Detailed Overview
Lably—Product Labels & Badges
Draw attention to products with catchy product labels, badges, and stickers, improve conversion rate
Key Features
- Discover a library of designed product labels: Halloween, BFCM, Christmas, etc
- Show labels on specific pages, including product, collection, and search pages
- Use various display conditions, including stock status and discount range
- Personalize text labels and badges with dynamic text, font size, style, color
ViralSweep Giveaways Contests
Run viral giveaways, contests & sweepstakes to grow email list, boost engagement & have more sales!
Key Features
- Create your giveaway or raffle in minutes & share it easily with your customers
- Give bonus entries for completing social media actions: like, share, & more
- Run purchase-based giveaways to reward entries based on spend $1 spent = 1 entry
- Refer friends or complete social actions to move up spots on the waitlist
- Integrates with all your favorite email marketing, social media, & SMS platforms
Feature Comparison
| Rating | 5/5 | 4.9/5 |
Rating Lably—Product Labels & Badges5/5 ViralSweep Giveaways Contests4.9/5 | ||
| Reviews | 399 | 135 |
Reviews Lably—Product Labels & Badges399 ViralSweep Giveaways Contests135 | ||
| Core Functionality | Product Labels & Badges | Giveaways, Contests & Sweepstakes |
Core Functionality Lably—Product Labels & BadgesProduct Labels & Badges ViralSweep Giveaways ContestsGiveaways, Contests & Sweepstakes | ||
| Primary Goal | Increase Conversion Rate | Customer Acquisition & Engagement |
Primary Goal Lably—Product Labels & BadgesIncrease Conversion Rate ViralSweep Giveaways ContestsCustomer Acquisition & Engagement | ||
| Marketing Approach | Visual Merchandising | Interactive Promotions |
Marketing Approach Lably—Product Labels & BadgesVisual Merchandising ViralSweep Giveaways ContestsInteractive Promotions | ||
| Content Creation Effort | Relatively low, pre-designed templates available | Requires creating giveaway/contest parameters and promotion page |
Content Creation Effort Lably—Product Labels & BadgesRelatively low, pre-designed templates available ViralSweep Giveaways ContestsRequires creating giveaway/contest parameters and promotion page | ||
| Integration Complexity | Seamless integration with product and collection pages | Integration with email, social media, and SMS platforms |
Integration Complexity Lably—Product Labels & BadgesSeamless integration with product and collection pages ViralSweep Giveaways ContestsIntegration with email, social media, and SMS platforms | ||
| Value Proposition | Enhanced product presentation and promotional messaging | Increased brand awareness, lead generation, and sales uplift |
Value Proposition Lably—Product Labels & BadgesEnhanced product presentation and promotional messaging ViralSweep Giveaways ContestsIncreased brand awareness, lead generation, and sales uplift | ||
Our Verdict
If you need to enhance the visual appeal of your store and highlight specific products or promotions directly on your product pages, Lably is the superior choice. Its focus on product labels and badges allows for targeted messaging and improved conversion rates. However, if your primary goal is to expand your reach, gather leads, and boost sales through interactive promotions like giveaways and contests, ViralSweep is the better option. Its tools for managing entries, incentivizing social sharing, and selecting winners are essential for running successful campaigns.
In situations where a merchant needs *both* solutions, consider how they are sequenced. Visual merchandising with Lably could prep the store before the increased traffic generated by a ViralSweep campaign.
Common Questions
What is easier to set up and use for a beginner?
Lably is likely easier for beginners due to its straightforward interface for designing and applying labels. ViralSweep requires more planning to set up a giveaway, integrate with other platforms, and manage entries.
Which app is more effective for driving immediate sales?
Lably can drive immediate sales by highlighting discounts and special offers on product pages. ViralSweep's impact on sales is more indirect, relying on increased brand awareness and lead generation to translate into future purchases.
Which app is better for building a long-term customer base?
ViralSweep is generally better for building a long-term customer base as it focuses on acquiring email addresses and engaging potential customers through interactive promotions. Lably primarily focuses on short-term sales boosts.
Can both apps be used together?
Yes, both apps can be used together. Lably can enhance the visual appeal of products promoted in a ViralSweep giveaway, increasing the likelihood of conversion. ViralSweep campaigns can promote products using labels created in Lably.
Which app requires more ongoing maintenance?
ViralSweep typically requires more ongoing maintenance as you need to actively manage giveaways, monitor entries, and select winners. Lably requires less maintenance once the labels are set up.
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