Koin Cashback & Store Credit and Scala Parcelamento Installment, while both listed under the 'Payments' category on Shopify, address entirely different merchant needs. Koin focuses on post-purchase customer retention and loyalty by enabling cashback and store credit programs. It's a comprehensive solution for building customer relationships and driving repeat purchases through rewards. Scala Parcelamento Installment, on the other hand, is a pre-purchase tool that displays BNPL (Buy Now Pay Later) installment options directly on product pages. It aims to increase conversion rates and AOV by making purchases more accessible to customers who prefer payment plans. Koin's strength lies in its robust feature set for creating and managing loyalty programs, offering flexibility in setting cashback rates and automating rewards. Its integration with Shopify Flow enhances its adaptability. Scala Parcelamento Installment excels in its simplicity and ease of use, requiring no code modifications and offering a preview within the theme editor. The target audience for Koin is merchants seeking to improve customer retention and build brand loyalty, while Scala Parcelamento Installment targets merchants looking to boost sales and conversion rates by offering installment payment options. The key difference is that Koin manages store credit as a retention strategy while Scala Parcelamento displays payment installments. They do not do the same thing.
57 reviews
86 reviews
Use native Store Credit to set cashback and rewards for any customer action that drives retention.
Show your payment processor installments/parcelamento options below all prices in your store pages
| Rating | 5/5 | 4.9/5 |
Rating Koin Cashback & Store Credit5/5 Scala Parcelamento Installment4.9/5 | ||
| Reviews | 57 | 86 |
Reviews Koin Cashback & Store Credit57 Scala Parcelamento Installment86 | ||
| Key Functionality | Cashback & Store Credit for Retention | Display BNPL Installment Options |
Key Functionality Koin Cashback & Store CreditCashback & Store Credit for Retention Scala Parcelamento InstallmentDisplay BNPL Installment Options | ||
| Target Merchant | Businesses focused on customer loyalty and repeat purchases. | Businesses aiming to increase AOV and conversion rates. |
Target Merchant Koin Cashback & Store CreditBusinesses focused on customer loyalty and repeat purchases. Scala Parcelamento InstallmentBusinesses aiming to increase AOV and conversion rates. | ||
| Ease of Use | Automated features, integrates with Shopify Flow | Simple setup, preview within theme editor, no code changes |
Ease of Use Koin Cashback & Store CreditAutomated features, integrates with Shopify Flow Scala Parcelamento InstallmentSimple setup, preview within theme editor, no code changes | ||
| Value Proposition | Increase customer lifetime value through rewards | Increase sales by offering flexible payment options |
Value Proposition Koin Cashback & Store CreditIncrease customer lifetime value through rewards Scala Parcelamento InstallmentIncrease sales by offering flexible payment options | ||
| Pricing Model | Not provided in data, requires further research. | Not provided in data, requires further research. |
Pricing Model Koin Cashback & Store CreditNot provided in data, requires further research. Scala Parcelamento InstallmentNot provided in data, requires further research. | ||
| B2B support | Yes, on Shopify Plus | Not Mentioned |
B2B support Koin Cashback & Store CreditYes, on Shopify Plus Scala Parcelamento InstallmentNot Mentioned | ||
The choice between Koin Cashback & Store Credit and Scala Parcelamento Installment depends entirely on the merchant's primary objective. If the goal is to cultivate customer loyalty, incentivize repeat purchases, and build a strong brand relationship, Koin is the clear choice. Its comprehensive features for managing store credit and cashback programs provide the necessary tools. However, if the priority is to increase sales and average order value by making purchases more accessible through installment plans, Scala Parcelamento Installment is the preferred option. Its ease of use and compatibility with various payment processors make it a valuable asset for merchants targeting price-sensitive customers.
Ultimately, these apps are not direct competitors. A merchant could even benefit from using both apps in conjunction: Scala Parcelamento Installment to attract new customers and increase initial purchase value, and Koin Cashback & Store Credit to retain those customers and encourage repeat purchases through loyalty rewards. For Shopify Plus users, Koin offers explicit support for B2B scenarios with company-specific rewards, making it a stronger choice in that domain.
Scala Parcelamento Installment explicitly states that it does NOT process transactions; it only displays installment options. The information available about Koin Cashback & Store Credit suggests it uses Shopify-native store credit, implying transactions are handled through Shopify's existing payment gateways.
Based on the descriptions, Scala Parcelamento Installment appears to be easier to set up, as it boasts a simple installation process, a preview within the theme editor, and requires no code modifications. Koin, while offering automation through Shopify Flow, implies a more involved setup process to define cashback rates and reward rules.
Yes, they can be used together. Scala Parcelamento Installment can attract customers with installment plans for the initial purchase, while Koin Cashback & Store Credit can retain them with loyalty rewards for future purchases.
Koin Cashback & Store Credit is likely better suited for subscription-based businesses. It can incentivize renewals and upgrades by offering store credit for subscription-related actions. Scala Parcelamento Installment is less directly applicable to subscription models, although it could potentially be used for the initial subscription purchase.
Scala Parcelamento Installment claims to be optimized for speed and increased conversion rate. There is no information on how Koin Cashback & Store Credit affects store loading speed, which is an important factor to consider.
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