inStory: Product Stories vs SEO Speed Image Optimizerfor Shopify (2026)
inStory: Product Stories and SEO Speed Image Optimizer both aim to improve a Shopify store, but they tackle entirely different aspects. inStory focuses on boosting customer engagement and marketing effectiveness by enabling merchants to create and display Instagram-like stories on their storefront. This app targets merchants looking to leverage visual storytelling to promote products, share exclusive content, and experiment with different marketing approaches. Conversely, SEO Speed Image Optimizer is designed to improve site performance and SEO by optimizing images for speed and search engine visibility. This app is geared towards merchants who want to enhance their website's loading speed, improve SEO rankings, and provide a better user experience. The stark difference lies in their core functionality: inStory is content-focused, while SEO Speed Image Optimizer is technically focused.
At a Glance
inStory: Product Stories
4 reviews
SEO Speed Image Optimizer
183 reviews
Detailed Overview
inStory: Product Stories
Create Instagram-like stories that you can attach to your store homepage or any product/ collection
Key Features
- Create single stories or groups of similar stories
- Daily, weekly and monthly data analytics of story views
- Attach stories to homepage, products or collections
- Personalize your stories by adding links, texts and colors
- Fully responsive - stories automatically adjust to screen on desktop and mobile
SEO Speed Image Optimizer
Don't let images drag your SEO down. Resize images and optimize alt text with App Plaza speedy
Key Features
- Image resizer: Keep the quality of images while compressing image size
- Alt text optimization: SEO alt text for images to enhance search visibility
- Bulk image edit: Save time by optimizing images with a single click
- SEO Image report: Track image optimization, storage saved and SEO impact
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating inStory: Product Stories5/5 SEO Speed Image Optimizer5/5 | ||
| Reviews | 4 | 183 |
Reviews inStory: Product Stories4 SEO Speed Image Optimizer183 | ||
| Core Functionality | Creates Instagram-like stories for product and homepage display | Optimizes images for SEO and speed |
Core Functionality inStory: Product StoriesCreates Instagram-like stories for product and homepage display SEO Speed Image OptimizerOptimizes images for SEO and speed | ||
| Target Merchant | Merchants prioritizing customer engagement and visual marketing | Merchants prioritizing site speed and SEO |
Target Merchant inStory: Product StoriesMerchants prioritizing customer engagement and visual marketing SEO Speed Image OptimizerMerchants prioritizing site speed and SEO | ||
| Key Feature 1 | Story data analytics (daily, weekly, monthly) | Automatic image compression and resizing |
Key Feature 1 inStory: Product StoriesStory data analytics (daily, weekly, monthly) SEO Speed Image OptimizerAutomatic image compression and resizing | ||
| Key Feature 2 | Story personalization (links, text, colors) | Alt text optimization for SEO |
Key Feature 2 inStory: Product StoriesStory personalization (links, text, colors) SEO Speed Image OptimizerAlt text optimization for SEO | ||
| Value Proposition | Increased engagement, exclusive content promotion, marketing experimentation | Improved site speed, enhanced SEO, better user experience |
Value Proposition inStory: Product StoriesIncreased engagement, exclusive content promotion, marketing experimentation SEO Speed Image OptimizerImproved site speed, enhanced SEO, better user experience | ||
| Ease of Use Focus | Likely focused on design and visual content creation | Likely focused on automated optimization and bulk actions |
Ease of Use Focus inStory: Product StoriesLikely focused on design and visual content creation SEO Speed Image OptimizerLikely focused on automated optimization and bulk actions | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
Choosing between inStory: Product Stories and SEO Speed Image Optimizer depends entirely on your priorities. If your focus is on creating engaging visual content to boost sales and experiment with marketing strategies, inStory: Product Stories is the better choice. It provides tools for creating and analyzing the performance of your stories. However, if your primary goal is to improve your store's performance, SEO rankings, and user experience through faster loading times, SEO Speed Image Optimizer is the clear winner. It automates image optimization, freeing you from manual tasks and ensuring ongoing SEO improvements. SEO Speed Image Optimizer's higher review count also indicates a more established user base and potentially greater reliability.
Common Questions
Which app will directly impact my sales?
Both apps can indirectly impact sales. inStory: Product Stories aims to directly influence sales through engaging content and promotions. SEO Speed Image Optimizer improves user experience, potentially leading to increased conversions.
Which app is easier to set up and use?
Based on the descriptions, SEO Speed Image Optimizer likely offers a simpler setup due to its focus on automated optimization. inStory: Product Stories requires more active content creation and design.
Do I need both apps for my Shopify store?
While not mandatory, using both apps can significantly benefit your store. inStory: Product Stories can boost engagement, while SEO Speed Image Optimizer ensures a fast and optimized shopping experience.
Which app has better data analytics?
inStory: Product Stories provides analytics specifically related to story views, allowing you to track content performance. SEO Speed Image Optimizer offers reports on image optimization, storage saved, and SEO impact.
Which app is more important for a new Shopify store?
SEO Speed Image Optimizer is arguably more crucial for a new store. A fast-loading site is essential for a good first impression and SEO. inStory: Product Stories can be added later to enhance engagement as the store grows.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store