Both inStory: Product Stories and Moast Shoppable Videos & UGC aim to enhance customer engagement through visual content on Shopify stores, but they differ significantly in their approach. inStory focuses on creating Instagram-like stories, allowing merchants to share timely promotions and exclusive content. Its key strength lies in its simplicity and ability to add fresh, daily content to products, homepage, or collections, targeting merchants who want easily digestible, short-form content. Moast, on the other hand, seems to be about shoppable videos and UGC, implying a more involved content creation process and likely targeting businesses with a strategy built around user-generated content and video marketing. The primary difference lies in the media format. inStory is about easily creating temporary content. Moast is about video and leveraging UGC. Both share similar goals of increasing engagement and conversions, but their target audiences and content strategies diverge. inStory is geared towards merchants seeking easy, daily content updates, while Moast is for merchants with a deeper video marketing plan that incorporates user content. The review counts suggest a wider user base and potentially more extensive feature set or longer market presence for Moast, although both apps have stellar ratings. Without more feature details about Moast, determining which provides the greatest value depends on the merchant's specific content strategy and technical capabilities.
4 reviews
107 reviews
Create Instagram-like stories that you can attach to your store homepage or any product/ collection
| Rating | 5/5 | 5/5 |
Rating inStory: Product Stories5/5 Moast Shoppable Videos & UGC5/5 | ||
| Reviews | 4 | 107 |
Reviews inStory: Product Stories4 Moast Shoppable Videos & UGC107 | ||
| Content Type | Instagram-like Stories | Shoppable Videos & UGC |
Content Type inStory: Product StoriesInstagram-like Stories Moast Shoppable Videos & UGCShoppable Videos & UGC | ||
| Content Creation | Quick, Daily Updates | More Involved, Video Focus |
Content Creation inStory: Product StoriesQuick, Daily Updates Moast Shoppable Videos & UGCMore Involved, Video Focus | ||
| Target Merchant | Businesses needing easy content, time-sensitive deals | Businesses with video marketing/UGC strategy |
Target Merchant inStory: Product StoriesBusinesses needing easy content, time-sensitive deals Moast Shoppable Videos & UGCBusinesses with video marketing/UGC strategy | ||
| Analytics | Daily, Weekly, Monthly Story Views | Not Specified |
Analytics inStory: Product StoriesDaily, Weekly, Monthly Story Views Moast Shoppable Videos & UGCNot Specified | ||
| Placement | Homepage, Product, Collection Pages | Not Specified (Implied: Product Pages and possibly Homepage) |
Placement inStory: Product StoriesHomepage, Product, Collection Pages Moast Shoppable Videos & UGCNot Specified (Implied: Product Pages and possibly Homepage) | ||
| Content Focus | Promotions, Exclusive Deals | Product Focused Videos, User Created Content |
Content Focus inStory: Product StoriesPromotions, Exclusive Deals Moast Shoppable Videos & UGCProduct Focused Videos, User Created Content | ||
| User Interface Simplicity | Implied High - Easy to create daily stories | Implied Medium - Video editing and UGC handling complexity |
User Interface Simplicity inStory: Product StoriesImplied High - Easy to create daily stories Moast Shoppable Videos & UGCImplied Medium - Video editing and UGC handling complexity | ||
| Content Lifecycle | Short term - Stories expire | Longer term - Videos remain until removed |
Content Lifecycle inStory: Product StoriesShort term - Stories expire Moast Shoppable Videos & UGCLonger term - Videos remain until removed | ||
For merchants looking for a quick and easy way to promote daily deals and keep content fresh with short-lived, Instagram-like stories, inStory: Product Stories is a good fit. Its emphasis on simple content creation and daily updates makes it ideal for businesses needing a low-effort, high-frequency solution.
Moast Shoppable Videos & UGC is better suited for businesses investing in a comprehensive video marketing strategy and aiming to leverage user-generated content. It requires a more significant commitment to video creation and management, but offers the potential for higher engagement and a deeper connection with customers through authentic, user-created content. Given the significantly higher review count, Moast may also offer more features or be a more mature product, but further investigation is necessary.
inStory is likely easier for beginners due to its focus on simple, Instagram-like stories and drag-and-drop content. Moast, handling video and UGC, likely has a steeper learning curve.
Moast might offer better long-term engagement due to the evergreen nature of video and the authenticity of user-generated content. inStory's stories are designed for short-term promotions.
inStory, as its name suggests, mimics Instagram stories. It's likely to have some degree of integration with social media. Moast may allow for sharing videos on social media. However, specific information about social media integrations is unavailable in the app descriptions.
inStory mentions daily, weekly, and monthly data analytics of story views, while Moast's analytics are not specified in its description. Thus, inStory is likely to have more detailed analytics.
inStory is likely a better fit as it doesn't depend on pre-existing video content, instead allowing for simple creation of graphical, text-based stories. Moast requires video content creation or sourcing UGC videos.
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