inStory: Product Stories vs Moast Shoppable Videos & UGCfor Shopify (2026)

Both inStory: Product Stories and Moast Shoppable Videos & UGC aim to enhance customer engagement through visual content on Shopify stores, but they differ significantly in their approach. inStory focuses on creating Instagram-like stories, allowing merchants to share timely promotions and exclusive content. Its key strength lies in its simplicity and ability to add fresh, daily content to products, homepage, or collections, targeting merchants who want easily digestible, short-form content. Moast, on the other hand, seems to be about shoppable videos and UGC, implying a more involved content creation process and likely targeting businesses with a strategy built around user-generated content and video marketing. The primary difference lies in the media format. inStory is about easily creating temporary content. Moast is about video and leveraging UGC. Both share similar goals of increasing engagement and conversions, but their target audiences and content strategies diverge. inStory is geared towards merchants seeking easy, daily content updates, while Moast is for merchants with a deeper video marketing plan that incorporates user content. The review counts suggest a wider user base and potentially more extensive feature set or longer market presence for Moast, although both apps have stellar ratings. Without more feature details about Moast, determining which provides the greatest value depends on the merchant's specific content strategy and technical capabilities.

Both inStory: Product Stories and Moast Shoppable Videos & UGC aim to enhance customer engagement through visual content on Shopify stores, but they differ significantly in their approach. inStory focuses on creating Instagram-like stories, allowing merchants to share timely promotions and exclusive content. Its key strength lies in its simplicity and ability to add fresh, daily content to products, homepage, or collections, targeting merchants who want easily digestible, short-form content. Moast, on the other hand, seems to be about shoppable videos and UGC, implying a more involved content creation process and likely targeting businesses with a strategy built around user-generated content and video marketing. The primary difference lies in the media format. inStory is about easily creating temporary content. Moast is about video and leveraging UGC. Both share similar goals of increasing engagement and conversions, but their target audiences and content strategies diverge. inStory is geared towards merchants seeking easy, daily content updates, while Moast is for merchants with a deeper video marketing plan that incorporates user content. The review counts suggest a wider user base and potentially more extensive feature set or longer market presence for Moast, although both apps have stellar ratings. Without more feature details about Moast, determining which provides the greatest value depends on the merchant's specific content strategy and technical capabilities.