Insertr: Marketing Automation vs MakeGift | eギフト機能を手軽に実装できるアプリfor Shopify (2026)
Insertr: Marketing Automation and MakeGift | eギフト機能を手軽に実装できるアプリ cater to distinct areas within the Shopify gifting and marketing landscape. Insertr focuses on automating physical marketing insert placement within existing order fulfillment processes, enabling targeted promotions and tracking ROI on physical marketing efforts. In contrast, MakeGift empowers merchants to implement e-gift functionality, enabling customers to send gifts to recipients without knowing their addresses, effectively expanding market reach through social gifting and addressing a different need – enabling convenient gifting experiences. Both apps target distinct segments within the broader 'Gifts - Other' Shopify category.
At a Glance
Insertr: Marketing Automation
4 reviews
MakeGift | eギフト機能を手軽に実装できるアプリ
1 reviews
Detailed Overview
Insertr: Marketing Automation
We track Physical Marketing Performance like you're used to tracking Email Marketing Performance!
Key Features
- Add inserts as $0 line items, 3PLs pick & pack automatically
- Target by order value, customer tags, product type, and more
- Automatically apply FREE discount to inserted products.
- Works with any 3PL or WMS, no integration needed!
- Track ROI: measure subscription upsells & cross-sell conversions
MakeGift | eギフト機能を手軽に実装できるアプリ
住所を知らない相手にもプレゼントが送れる「eギフト機能」をノーコードで実装できるアプリです。新たな顧客層獲得に！
Key Features
- eギフト(ソーシャルギフト)機能を簡単に実装し住所を知らない相手にもギフトが贈れる！お届け先を匿名に。
- 一部商品だけをeギフト設定にすることやeギフト用の送料の設定も可能。
- 在庫管理システム(OMS)や倉庫出荷管理システム(WMS)との連携も可能。
- オリジナルのeギフトメッセージカードの登録も可能。
- プレゼントを受け取った方にメルマガ登録をしてもらうことも可能。
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Insertr: Marketing Automation5/5 MakeGift | eギフト機能を手軽に実装できるアプリ5/5 | ||
| Reviews | 4 | 1 |
Reviews Insertr: Marketing Automation4 MakeGift | eギフト機能を手軽に実装できるアプリ1 | ||
| Core Functionality | Automated physical marketing inserts | e-gift (social gifting) functionality |
Core Functionality Insertr: Marketing AutomationAutomated physical marketing inserts MakeGift | eギフト機能を手軽に実装できるアプリe-gift (social gifting) functionality | ||
| Target Merchant | Merchants with physical products & 3PL/WMS | Merchants seeking to expand customer base via social gifting |
Target Merchant Insertr: Marketing AutomationMerchants with physical products & 3PL/WMS MakeGift | eギフト機能を手軽に実装できるアプリMerchants seeking to expand customer base via social gifting | ||
| Integration Needs | Works with any 3PL/WMS (no integration needed) | Integration with OMS/WMS possible |
Integration Needs Insertr: Marketing AutomationWorks with any 3PL/WMS (no integration needed) MakeGift | eギフト機能を手軽に実装できるアプリIntegration with OMS/WMS possible | ||
| Primary Benefit | Increased ROI on physical marketing | Expanded reach through social gifting |
Primary Benefit Insertr: Marketing AutomationIncreased ROI on physical marketing MakeGift | eギフト機能を手軽に実装できるアプリExpanded reach through social gifting | ||
| Conversion Tracking | Built-in conversion tracking for inserts | Melmag signup option |
Conversion Tracking Insertr: Marketing AutomationBuilt-in conversion tracking for inserts MakeGift | eギフト機能を手軽に実装できるアプリMelmag signup option | ||
| Customization | Customizable rules for insert placement | Custom e-gift messages and shipping options |
Customization Insertr: Marketing AutomationCustomizable rules for insert placement MakeGift | eギフト機能を手軽に実装できるアプリCustom e-gift messages and shipping options | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
Insertr: Marketing Automation is ideal for merchants who want to optimize their physical marketing efforts by automating insert placement within existing order fulfillment workflows and tracking the ROI of those inserts. It is particularly valuable for businesses already using 3PLs or WMS systems. On the other hand, MakeGift | eギフト機能を手軽に実装できるアプリ is better suited for merchants aiming to tap into the social gifting market and expand their customer base by allowing customers to send gifts without needing the recipient's address. A new store, or one that values social sharing, could greatly benefit from MakeGift. While both apps have strong ratings, Insertr's larger (albeit still small) review base provides slightly more social proof.
Common Questions
What is the key difference between Insertr and MakeGift?
Insertr automates physical marketing inserts within existing order fulfillment, while MakeGift enables e-gift (social gifting) functionality.
Does Insertr require integration with my 3PL or WMS?
No, Insertr is designed to work with any 3PL or WMS without requiring direct integration. It adds inserts as $0 line items.
Can I track the performance of inserts added by Insertr?
Yes, Insertr includes built-in conversion tracking to measure the impact of inserts on subscription upsells and cross-sell conversions.
What if I want to offer only specific products as e-gifts with MakeGift?
MakeGift allows you to designate specific products as e-gifts, and you can also customize shipping options for e-gift orders.
Which app is better for increasing brand awareness through gifting?
MakeGift is more directly focused on brand awareness through social gifting, as it enables customers to easily send gifts to others, potentially reaching new audiences.
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