Infinite Color Search by Hoppn vs Search Veilfor Shopify (2026)
Infinite Color Search by Hoppn and Search Veil, while both categorized under 'Search and navigation' and 'Search and filters' on Shopify, cater to drastically different needs and target audiences. Infinite Color Search focuses on enhancing the customer-facing search experience by providing a visually driven, AI-powered color search functionality. It aims to improve conversion rates by simplifying product discovery based on color, using a patented color wheel UX and automated color tagging. This app seeks to improve discoverability and conversions through color-based searching. Search Veil, on the other hand, concentrates on internal store management by enabling merchants to hide specific products from search results. Its primary goal is not to enhance the customer experience but rather to control product visibility for various reasons, such as offering free gifts or managing special fees. The key distinction lies in their value propositions: Infinite Color Search aims to improve sales by improving search experience, while Search Veil aims to maintain control over the items that may appear during searches, regardless of if a customer would see them during other forms of navigation. Although both apps have perfect 5/5 ratings in the app store, Infinite Color Search has more than twice the number of reviews (7) than Search Veil (3). This suggests that Infinite Color Search has a larger user base, or that people feel more inclined to rate it. They target very different segments of Shopify merchants, and the decision hinges on whether the merchant requires improved color-based search or restricted product visibility in search results.
At a Glance
Infinite Color Search by Hoppn
7 reviews
Search Veil
3 reviews
Detailed Overview
Infinite Color Search by Hoppn
Simplify discovery with our patented color search experience.
Key Features
- No-code installation
- AI automated color tagging
- Multi-color search & text search
- Insights on search queries, sale conversions, and more
- Patented color wheel user experience
Search Veil
Remove products from your search page by tags, categories, product IDs or stock levels.
Key Features
- Products can be hidden by tag, product type, product ID or out of stock.
- Products are hidden from the online store's search results.
- Products are tagged to not be indexed by external search engines such as Google.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Infinite Color Search by Hoppn5/5 Search Veil5/5 | ||
| Reviews | 7 | 3 |
Reviews Infinite Color Search by Hoppn7 Search Veil3 | ||
| Primary Function | Enhance color-based product discovery | Hide products from search results |
Primary Function Infinite Color Search by HoppnEnhance color-based product discovery Search VeilHide products from search results | ||
| Target Merchant | Merchants with color-sensitive products (e.g., fashion, home goods) | Merchants needing control over product visibility (e.g., offering free gifts, managing special fees) |
Target Merchant Infinite Color Search by HoppnMerchants with color-sensitive products (e.g., fashion, home goods) Search VeilMerchants needing control over product visibility (e.g., offering free gifts, managing special fees) | ||
| Key Feature | Patented color wheel UX & AI color tagging | Hiding products by tag, ID, type or stock level |
Key Feature Infinite Color Search by HoppnPatented color wheel UX & AI color tagging Search VeilHiding products by tag, ID, type or stock level | ||
| Value Proposition | Improved conversion rates through better color search | Enhanced control over product visibility and internal management |
Value Proposition Infinite Color Search by HoppnImproved conversion rates through better color search Search VeilEnhanced control over product visibility and internal management | ||
| User Experience Focus | Customer-facing search experience | Internal store management and control |
User Experience Focus Infinite Color Search by HoppnCustomer-facing search experience Search VeilInternal store management and control | ||
Our Verdict
For merchants prioritizing a visually appealing and efficient color-based search experience for their customers, Infinite Color Search by Hoppn is the clear choice. Its AI-powered tagging and patented color wheel interface provide a compelling advantage for businesses selling products where color is a key decision factor. It's tailored towards those aiming to boost conversions by making color-specific product searches effortless.
On the other hand, Search Veil is ideal for merchants who require granular control over what products appear in search results. This is useful for hiding products used internally, managing promotional offers, or preventing certain products from being easily discovered by all customers. If the primary goal is not necessarily to improve sales through improved search, but rather to exercise control over what customers find during searches, Search Veil is the more suitable option.
Common Questions
Which app is better for improving sales conversions?
Infinite Color Search by Hoppn is designed to improve sales conversions by making it easier for customers to find products based on color. Search Veil does not directly aim to improve conversions.
Can both apps be used simultaneously?
Potentially, but their functionalities are orthogonal. Infinite Color Search enhances search, while Search Veil restricts it. Using them together might lead to a situation where a color search reveals a product that is then hidden from general search results, which could be confusing for shoppers.
Is it easier to install one over the other?
Infinite Color Search boasts a 'no-code installation,' which suggests a simpler setup process. Search Veil's installation complexity isn't explicitly stated, but hiding products by tags, types, or IDs might require some manual configuration.
Which app better supports international SEO?
Search Veil allows you to tag products to prevent them from being indexed by external search engines like Google. Infinite Color Search does not mention directly affecting your store's SEO, although indirectly it could have a positive effect if it improves conversion rates and lowers bounce rates as a result of improved search discoverability.
Which app is more suitable for a dropshipping store?
The suitability for a dropshipping store depends on the specific needs. If the dropshipping store sells products where color is important and search is a major avenue for sales, then Infinite Color Search would be a great boon. If the store deals with product types where you may want to hide certain products and control visibility (such as 'wholesale' items), then Search Veil might be useful.
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