Immi Gift Cards and Selling Point offer distinct solutions for Shopify merchants dealing with gift cards in 2026. Immi Gift Cards focuses primarily on simplifying the generation and distribution of new gift cards within Shopify, targeting merchants who want to easily send gift cards to various customer segments for marketing or promotional purposes. It emphasizes ease of use and bulk distribution capabilities. In contrast, Selling Point is positioned as a migration and import tool, designed to help merchants transition existing gift card or store credit systems from other platforms, including POS systems and websites, into Shopify. It caters to merchants switching to Shopify or consolidating disparate systems, offering a solution to avoid manual data entry or custom development.
0 reviews
45 reviews
Generate and distribute multiple gift cards in just a few clicks, saving time and effort.
Easily migrate or import Gift Cards or Store Credits from any POS system or website into your store
| Rating | 0/5 | 5/5 |
Rating Immi Gift Cards0/5 Selling Point5/5 | ||
| Reviews | 0 | 45 |
Reviews Immi Gift Cards0 Selling Point45 | ||
| Core Functionality | Gift Card Generation & Distribution | Gift Card/Store Credit Migration & Import |
Core Functionality Immi Gift CardsGift Card Generation & Distribution Selling PointGift Card/Store Credit Migration & Import | ||
| Target Merchant | New Shopify Store or Existing Store Seeking Simplified Gift Card Marketing | Migrating Merchants with Existing Gift Card/Store Credit Balances in Other Systems |
Target Merchant Immi Gift CardsNew Shopify Store or Existing Store Seeking Simplified Gift Card Marketing Selling PointMigrating Merchants with Existing Gift Card/Store Credit Balances in Other Systems | ||
| Value Proposition | Simplified bulk distribution for new gift cards | Seamless migration and import of existing gift card/store credit data |
Value Proposition Immi Gift CardsSimplified bulk distribution for new gift cards Selling PointSeamless migration and import of existing gift card/store credit data | ||
| Primary Use Case | Marketing promotions, customer loyalty programs | Platform transition, system consolidation |
Primary Use Case Immi Gift CardsMarketing promotions, customer loyalty programs Selling PointPlatform transition, system consolidation | ||
| Existing Data Requirement | None (Focuses on new gift card creation) | Required (Existing gift card data to import) |
Existing Data Requirement Immi Gift CardsNone (Focuses on new gift card creation) Selling PointRequired (Existing gift card data to import) | ||
Choosing between Immi Gift Cards and Selling Point depends entirely on the merchant's needs. If a merchant is primarily focused on creating and distributing new gift cards for marketing campaigns or customer rewards within Shopify, Immi Gift Cards, despite the lack of reviews, seems geared towards that use case. However, the absence of reviews presents a risk. On the other hand, Selling Point is ideal for merchants who are transitioning to Shopify from another platform (e.g., a different e-commerce platform or a POS system) and need to migrate their existing gift card balances and data. The strong rating and numerous reviews suggest a reliable solution for this specific migration need. If a merchant needs both, they may need to evaluate if one app handles both aspects sufficiently, or if they need to use both apps.
Immi Gift Cards seems designed for this, offering bulk distribution to selected or all customers and segments. Selling Point focuses on migrating existing gift cards, not creating new ones, although it states it has bulk generation for marketing, so this might depend on the flexibility you need.
Selling Point's primary focus is on migrating existing gift cards from other platforms. While it includes 'Bulk generate & auto send out Gift Cards for your marketing promotions.' there are more limited details about how versatile this generation feature is relative to Immi's.
Selling Point is specifically designed to migrate gift card data from POS systems into Shopify, making it the appropriate choice in this scenario.
The lack of reviews could indicate the app is new, has not been widely adopted, or has had issues preventing users from leaving reviews. Merchants should exercise caution and consider contacting the developer for more information.
Selling Point's primary function is migration. If a merchant doesn't need to migrate existing gift card data, Selling Point would be unnecessary.
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store